WordPress is one of the most popular content management systems and powers millions of websites all over the web. Some people mistakenly take WordPress as the answer to their SEO problems, but the fact is that WordPress is a tool that make it easy for anyone to publish and share their voice with everyone around the world. This presentation showcases my experience working with WordPress and how I've achieve results by carefully planning and understanding the SEO process.
SEO Trends in 2024: What You Need to Know to Succeed
WordPress as a Tool, SEO as a Strategy
1. WordPress as a Tool,
SEO as a Strategy
Jackson Lo, Independent Consultant
@jackson_lo | +JacksonLo | jackson@steerup.com
2. Hello my name is…
• Jackson Lo
• Born and raised in Ottawa, ON.
• Carleton U grad; BA Commerce, Information Systems.
• Won $5K in Wes Nicol Business Comp.
• 5+ years of helping websites get better organic
visibility in search engines.
• 60+ hours a week working on SEO projects and
studying search engines.
• Worked with national brands like the Smithsonian,
Royal LePage, MathWorks, Papa John’s and the
Government of Canada.
• Love to learn new things, photography, hiking and
travels.
8. WordPress is user-friendly
Install any plugin
you want easily.
Manage all your
content without the
need of a developer.
Change the content
in your sidebar with
click and drag.
10. WordPress vs. SEO
Website
Branding & Design
Content Management System
Beautiful Themes
Plugins and Add-ons
Performance, Visibility and Reach
On-Page Optimization
Content Marketing & Strategy
Relationship / Link Building
Social Media Marketing
And obviously, you need a website in order to do
SEO on it. WordPress is a great solution.
11. How WordPress makes it easy to do SEO
Along the right hand side,
this is what you’ll find after
you’ve installed the plugin.
It’s all there for you!!
http://jacksonlo.com/all-in-one-seo-pack-wordpress-seo-plugin-review/
12. How WordPress makes it easy to do SEO
This is all you need for each page of your website. Yoast makes it easier for anyone
to go in and change the Title Tag and Meta Description of each page.
See it before
it goes live.
See it before it
goes live.
13. Allowing us to focus on what’s important
Inbound
Marketing
Online
Videos
SEO
Social
Media
Blogging
Email
Marketing
Content
Creation
Word of
Mouth
Web
Analytics
14. Why is SEO important?
http://connect.relevance.com/a-tale-of-two-studies-establishing-google-bing-click_through-rates
Let’s get
here!
15. Anatomy of a search result page
Organic results
Paid results
16. Anatomy of a search result page
Organic
Results
Paid Results
Local / Map
Results
17. Stages of an SEO Engagement
Audit &
Research
Planning &
Strategy
Execution
(Ongoing SEO)
21. Who (where) are you targeting?
http://gs.statcounter.com/#search_engine-CA-monthly-201209-201309-bar
89.98% of searches
are conducted in
Google in Canada.
22. Are your customers on mobile?
http://online-behavior.com/analytics/mobile-search
23. A Ton of Responsive Themes
Sort by ‘Sales’ and
see which ones are
most popular.
http://themeforest.net/search?utf8=%E2%9C%93&order_by=sales&term=responsive&page=1
39. Avoid sketchy link schemes
• Building links on sites that are irrelevant to
your business
• Outreach emails that says “I’ll link to you if
you link to me”
• Hiring someone to do link building with no
knowledge of what they’re actually doing
40. Instead, focus on relationship building
http://www.seerinteractive.com/blog/seo-guide-to-outreach
41. Build relationships with other publishers
http://media-cache-ak0.pinimg.com/736x/f1/44/0c/f1440cc343fbba8dd5f2f389afc4cdd5.jpg
42. Define your metrics
• Organic traffic (visits, visitors and pageviews)
• Keyword rankings (i.e. 80% between page 1-2)
• New leads (phone calls, quote form)
• Subscribers and fans (newsletter, Facebook)
• Online sales and transactions (eCommerce)
• Cost savings (compared to other channels)
43. Build your custom reports & dashboard
https://www.google.com/analytics/gallery/#landing/start/
45. WordPress + SEO
• Yoast is all you need
• Focus on content
• Authorship is becoming a
hot topic
• Be creative and innovative
• Relationship building
https://yoast.com/wordpress/plugins/seo/