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1. Understanding How Search Engines Work
Your journey into mastering Search Engine Optimization will be a lot easier to
follow once you understand how the search engines work.
Search engines have two major components, the Spiders or Robots that go out on
the web to find webpages to index and the Search Engine Algorithm that compares
your website or webpage to all the other billions of pages that are out there on the
web.
The search engine spiders are computer programs that find and follow links to various
webpages, which then puts them into a database so the search engine algorithms can
index them based on the relevancy of the content that is on that webpage.
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2. Understanding How Search Engines Work
There maybe technical issues on your website that can act, as what we refer to in the
industry, as spider traps such as having a poor website architecture, flash, or java
navigation. So it is important to design your websites so that it is search engine
friendly.
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3. Understanding How Search Engines Work
Algorithms are designed to select the pages that the search engines should display
in their search engine result pages, for the various keyword phrases that people
type into the search engines every day.
Even though the Algorithm is a mathematical formula, it is something you’re not
going to be able to reverse engineer, as there are literally hundreds of different
ranking factors, but they all focus on two major things, on page optimization and off
page optimization.
On Site Optimization/ Off Site Optimization
What you say about you/ What others say about you
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4. Understanding How Search Engines Work
What you put on your website and webpages for the search engines to index is
called content and one of the most common phrases you will hear in SEO is “Content
is King, and Context is Queen”
The search engines can only understand and index one type of content and that is
written content.
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5. Understanding How Search Engines Work
Therefore the keywords you select in creating your story and the context of how you
tell your story by using relevant keyword phrases is very important in the indexing
of your website.
Also important to the search engines are the keywords used as links, that are used
to link to other relevant articles or pages on your website for on site optimization.
And the keyword links that others would use on their website to link to your
website, called off site optimization.
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6. Understanding How Search Engines Work
Learning SEO will help you:
• Avoid issues in developing your website that could block the search engines
from indexing your website
• Enable you to create relevant content that the search engines and your
customers will love
• Increase the visibility of your website in the search engines that will ultimately
get you more traffic and customers
• Do proper Keyword Research
• Develop your Website Architecture appropriately
• Write Content for the Human Reader
• Optimize Your Content for the Search Engines
• Discover the Different methods to publish and syndicate your content
• And How to benchmark and measure your success
As you watch, learn and master this simple, but yet powerful step---by---step process in
your SEO Roadmap for Success video training series, you will understand why
keyword research is the foundation of all SEO and Internet Marketing and how you
can use many of the free tools such as the Google Keyword Tool, Google Wonder
Wheel, Insights for Search along with some of the other paid keyword research
tools.
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7. Understanding How Search Engines Work
You will understand why setting up the proper website architecture is so important
in SEO and how to build and optimize a website using Wordpress and the various
Wordpress plug---ins
You will also come up with ideas for content that your visitors read and recommend
to their friends based upon the keyword research you have done and even how to
outsource and have these articles written.
You will be able to then optimize your content for the search engines and also how
to repurpose your content to be able to re---use it on other websites and then how to
benchmark and measure your online success.
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