The document discusses setting up Google accounts to integrate Google services into a business. It recommends creating a personal Google account to claim and optimize business listings on Google Places. The document then lists and briefly describes several Google tools that are useful for online marketing, including Google Analytics, Webmaster Tools, YouTube, Docs, Feedburner, Insights for Search, Keyword Tool and Places. It stresses having complete control over accounts by creating them yourself rather than through an outside agency.

1. Creating Google Accounts
Do you find yourself in the position of trying to play catch up by learning,
understanding and perhaps integrating Google, Facebook and other online services into
your business and feel a little bit overwhelmed?
If so I would like you to relax and watch this video on How To Create Your Google
Accounts http://blog.jackylopez.com/2012/02/how-to-create-google-account.html as
we walk you through the basics of setting up some of the accounts you will need to be
successful online.
And also I complement you on taking the initiative of having the basic
understanding of online marketing.
And I stress, even at some point if you decide that you don’t have the time to follow
through with all this and decide to contract out with a SEO marketing company, it is
critical that you have a basic understanding on how all this stuff works. Because if you
make the wrong decision in hiring the wrong company you will waste valuable time and
money and perhaps even get your site banned in Google, if they violate Google’s terms
of services.
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2. Creating Google Accounts
The bottom line in having an online presence is to make your business more
profitable.
And Google has made more millionaires than any other company in history.
And the most amazing part is that 85% of most everything Google creates, for you to
be successful online, is free!
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3. Creating Google Accounts
And if that doesn’t blow you away think about this, today Google is the largest
advertising company in the world. They make most of their money selling
sponsored advertising and they have never raised their advertising costs. They let
their customers decide how much they will bid on the terms that they want to buy.
Now don’t stress out, this session has nothing to do with paid advertising, it focuses
on the free stuff that you can use to get your business the exposure that you will
want.
First let me emphasis a few key points about creating your own Google accounts and
having complete control over them.
Most SEO firms will not create accounts specific to your campaign or if they do, they
seldom if ever provide you with access to these accounts.
This practice can be fatal to your online marketing.
First they are in effect holding you and you site hostage, so if you ever do decide to
sever your relationship, they can delete all the links and accounts that you paid for at
a press of a button.
Secondly, all this content and backlinks you are paying for are actually benefiting
their accounts and not yours. Here is an example:
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4. Creating Google Accounts
One of our clients, a landscaper, had been paying a SEO firm $1,800 a month to
promote his practice over the last 12 months.
One of the items they were billing him $200 a month for was this one YouTube video
that has had only 26 views.
This firm never created the doctor his own Google or YouTube account, choosing
instead to upload and promote the doctors video within the agencies YouTube
channel alongside other videos from other clients such as landscapers, heating and
cooling companies and God knows what else.
So in effect what happens is that the SEO value of the landscaper’s video is diluted
by being mixed into a bag of other businesses not even related to his own. Whatever
promotion the firm had been doing only benefits the firms YouTube channel and not
the landscapers.
And what is even worse?
After spending over $18,000 this last year, to have all this content created and
promoted, the landscaper is at risk of losing it all once he cancels his contract.
Therefore if you do use the services of an outside agency insist that they only
promote your site using the Google and other social media accounts you
have created and/or have complete access to.
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5. Creating Google Accounts
And if you do sever your relationship with them change the passwords to these
accounts prior to doing so.
So now, lets get down to the basics….
To access many of Google’s tools you will need to have an account.
Even if you already have an account please stick with me because Google has recently
added a whole bunch of new features, some of which you may not be aware of.
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6. Creating Google Accounts
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Creating a Google Account is as easy as supplying your name, password and email
address. Your account can be created through many of Google’s free applications
such as Gmail, Google Places, or Google Docs.
Now one of the basic mistakes many businesses make is creating a Google Account
with their business name, forgetting to create one for their personal name so in this
exercise I will ask that you create a Google account using your real name or
nickname if you don’t already have one.
After you create your Google Account and you are logged in, the first Google
property I would recommend that you update is your Google Profile.
Here at the top of Google, you will see a drop down arrow with your photo, if you
have already uploaded it.
Click on the down arrow and then the Google Profile link. Here there is a blue box
labeled edit profile, click on it.
Here on the top left you have your profile photo. Click on this link to upload or
change your personal photo.
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7. Creating Google Accounts
Next spend a few moments and write a bio about yourself.
Within your bio you can link to some of your websites using anchor tags which are
keywords describing your site.
Here I have a link for radar detectors going to my website radardetector.org and
another link SEO and Internet Marketing Consulting and Training going to SEO
Training SW.com.
You can also set your privacy settings here allowing your bio to be available to
everyone, your circles or extended circles, just you or custom settings.
Under your introduction there are other areas such as Bragging rights, Occupation,
Employment and so on.
On the right you will be able to link to other profiles such as Facebook, YouTube,
Twitter and any other websites that you would like to link to.
When you are done editing your profile press the done editing button. Next lets click
on the home button of Google Plus here.
We will spend a lot more time reviewing Google Plus with you in a follow---up video
but in a nut shell Google + is Google’s new social media platform that ties in to all
your other Google services including YouTube, G---Mail, Google Places and more.
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8. Creating Google Accounts
Here you can add other Google Plus pages for your business as we have done here
for my RadarDetector.org website.
Now one question I receive from a lot of our students is how to set their privacy
settings for their profile and Google Plus.
Click on your photo on the top right corner of the page and click on privacy settings.
Here you can edit the visibility of your profile allowing it to be visible in search.
Edit your Google Plus network visibility and more.
After you do these simple things, here are a few other tools that I would recommend
that you check out now and as we progress in our training series we will go into
more detail with each.
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9. Creating Google Accounts
Google Alerts: Any time an interest of yours appears in the news or discussed on a
blog you can create an alert by e---mail. This is a great tool to use to keep up with
what your competitors are doing by adding their business name, and their officer’s
names into your alerts. You can customize your alerts to be received hourly, daily,
weekly or even monthly.
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10. Creating Google Accounts
Google Analytics: The most widely used website statistics service in the world and
used by over 57% of the top most popular websites today. You can track your
visitors behavior such as where they came from, how they got there, what pages
they are viewing and how long they remain on your website.
Google Webmaster Tools: Provides indexing status and other tools that allow the
submission of your websites sitemap, the ability to check and set the crawl rate or
indexing rate of your website by Google, the ability to create and check your
robots.txt file and the ability to see what keyword searches your website is being
indexed for.
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11. Creating Google Accounts
YouTube: Another division of Google. YouTube is the second largest search engine
in the world and a great place to promote your business with videos.
Google Docs: A great document management system and our team would be lost
without it. We use Google Docs to keep our management team and our contractors
updated on the various projects we are working on.
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12. Creating Google Accounts
Feedburner: Google’s RSS (real simple syndication) service. RSS Feeds are a way
for websites to distribute their content into other platforms such as a subscription
service, inclusion into widgets or gadgets and into mobile phone applications.
Google Insights for Search: provides insight into the various search terms people
have been typing into Google search along with rising searches and trends that will
assist you during your keyword research.
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13. Creating Google Accounts
Google Keyword Tool: The foundation of Internet Marketing and SEO is keyword
research and Google has a full suite of various keyword tools, which we cover all in
our training videos. However the most popular keyword tool today is Google’s free
Keyword Tool.
Google Places: More people search for information about businesses online then
anyplace else, therefore it is important to make sure that your business ranks high
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14. Creating Google Accounts
in Google’s search and a great place to start is by claiming your existing business
listing now and optimizing it or create one now if it is not listed.
I hope that you’re finding our free SEO Training files educational and enjoyable and I
would like as a small favor from you.
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