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Jacky Eshelby

Tecnología Noticias y política

“Five Star Content:
A week in the life of Four Seasons
content”
Robert Simon
Director of Interactive, Worldwide, Four Seasons Hotels and Resorts

Craig Waller
President, Pace
#cmworld

1
WEEK

3,406

PIECES
PRODUCED
WEEKLY

1,829,175,078
AVERAGE WEEKLY IMPRESSIONS
#cmworld

Print

Digital Magazine

Social
#cmworld

Where Is the World’s
Best Burger?

Digital Magazine

Social

Blog

#cmworld

Sommelier On Demand

Social

Digital Magazine

#cmworld

Made to Measure
• What type of content should be offered?
• What categories or types are the most
profitable?
• Does your content have a shelf life?
• Does the format of the content impact its
effectiveness?
• What are your goals? Quantitatively.
#cmworld

Nimble Technology and services.
Open Pitches to everyone and then distill.
Publish Everywhere and adopt new platforms.
Expect Results and measure for them.
#cmworld

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