Being #1 in your market gives you quantum benefits. Being #2 really sucks.

1. Zipf’s Law and a Case for Being #1
by
Jacques de Villiers
The Business Generator

2. A #1 keyword ranking in Google will get
you a 27.1% click through to your website

3. A #2 keyword ranking in Google will get
you a 11% click through to your website

4. Do you know what that
translates to?

5. You’re 246% better off having a
#1 ranking than a #2 ranking

6. If you’re #1 in your market, you get
quantum more benefit than being #2

7. Sceptical?

8. Check out

9. He uses the example of ...

10. Top 10 ice cream flavours by sales
1.Vanilla
2. Chocolate
3. Butter Pecan
4. Strawberry
5. Neapolitan
6. Chocolate Chip
7. French Vanilla
8. Cookies ‘n’ Cream
9. Fudge Ripple
10. Praline
Source: International Ice Cream Association

11. #1 Vanilla got approximately 28% of sales
#2 Chocolate got approximately 8% of sales
350% difference

12. Top 10 box-office movie
rankings in Aug 2006
A 212% difference between #1 $17-million (Invincible)
and #2 $8-million (Talladega Nights)

13. What’s the learning?
Be the best in your market so that you can become #1
It appears that being #2 sucks!

14. Jacques de Villiers
The Business Generator
http://www.jacquesdevilliers.com