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SIGNS AND SIGNIFIERS: MUSIC 
MAGAZINE 
Jade Mason
Q
Q: COVER PAGE 
The genre of Q is pop/rock which mainly concentrated on the rock 
side. I expect to see artists that major in pop/rock music such as top 
40 artists and rock bands. An iconic sign in this magazine cover is the 
master head 'Q' because it is a physical representation of the letter Q 
and is a logo which is a physical representation of the brand. The 
graphic 'Q' would have a preferred reading of how the sign is so easily 
recognizable that everyone should be able to see that 'Q' and 
immediately think of the brand and what the brand represents 
(pop/rock music.) The curved typography of the Q isn't as formal 
as other masterheads which shows that it is more accessible to 
everyone rather than more formal audiences.
The main image of Adele is iconic because it is a literal photograph of the 
pop star Adele. She is iconic for her fans and to an audience due to the fact 
that if you saw a picture of her you would instantly recognize her . 
The colours used in the front cover is a symbolic sign: the use of red 
represent love and passion which is shown in Adele's body language being 
very flirtatious and her look of lust in her eyes. Adele's music is mostly 
about love and lust and this is transferred to her pose and the colours in the 
cover. Women are tend to be seen as sexual beings and Adele's pose is 
showing that she is very flirtatious however she represents a large majority 
of women who feel like they are not the stereotypical 'beautiful'. 
Oppositional readers will see this image of Adele and feel that she isn't 
representing herself in a good way as she is posing very flirtatiously and in a 
sense sexually, which is what she is supposed to be avoiding.
Her body language is an indexical sign as she very sultry and 
seductive which suggests her flirtatious side. The side angle could 
show that she is hiding something or is trying to be flirtatious and 
innocent. The preferred reading to this is that she is powerful and 
independent which would encourage girls who wish to be like her 
to be the same. The oppositional reading would be that she is 
contradicting what she stands for and should be promoting her 
career and music rather than being flirtatious and concentrating 
on becoming a sexual object.
Q
Q: CONTENTS PAGE 
The masterhead has the iconic Q which represents the brand and is in 
contrasting colours to the Black and White title 'Contents' which 
makes the brand stand out which could suggest that the brand Q 
doesn't want to stick to the stereotype and wants to draw in readers 
who want to stand out from the crowd. 
The main image of Adele is iconic, symbolic and indexical for many 
reason. 
It is iconic because it is an actual photograph of the artist Adele and it 
represents her as an artist.
Q: CONTENTS PAGE 
The size of the photo is indexical as the image is the largest thing on 
the page which could link to the size of her as an artist being very 
large and influential and how she is growing bigger and bigger with 
more and more fans. The shadows on her face is indexical as it 
suggests that she may still be hiding a side of her which is intriguing 
as you as the reader wants to find out more about her and find out 
what she is hiding. Her facial expression is very relaxed which 
contrasts to the cover page spoken about above. The preferred 
reading will like the fact that she appears very relaxed and conserved 
and very poised and formal looking.
Q: CONTENTS PAGE 
The typography of her name ADELE is very bold and formal which 
links to her pose and her costume and makeup being very formal and 
sophisticated which could suggest her as an artist at the moment or 
could foreshadow where she wants to go as an artist in the future. The 
oppositional reading may feel that her pose seems very catty, malicious 
and venomous, the same as her looking her eyes.
Q
Q: DOUBLE PAGE SPREAD 
The image of Lady Gaga is Iconic as is the Letter L; the image is iconic 
as it is a physical representation of Lady Gaga as it is a photograph of 
her and the letter L is iconic as it is the initial of her first name. It is 
also symbolic because the L is very large and it is in bold typography to 
show that she is a large and well known artist as well as very defined 
and professional. The use of red suggest lust and love which is shown 
and linked to her pose being very flirtatious and sexual.
Q: DOUBLE PAGE SPREAD 
The photograph of Lady Gaga can also be indexical. Her pose is very 
sexual and symbolizes what viewers would find attractive. Her hands on 
her breasts could show that she is empowered and is loving the skin 
that she is in (which is what her as an artist represents) however 
oppositional readers can say that she is promoting and encouraging 
others to view her as a sexual object rather than a classy, influential 
woman. They could also say that because she is such a large artist and 
has many fans that she is a bad influence on them and should be aware 
that her actions could have an impact on her fans (some being young). 
The use of black and white is symbolic because it suggests class and a 
vintage appeal which suggests that she is branching as an artist and will 
become a vintage artist in the future.
NME
NME: COVER PAGE 
This cover has many iconic signs: firstly the Masterheads and Logo 
'NME' is iconic as it is a physical representation of the brand and the 
magazine- when audiences see this logo they will immediately think 
of the brand and the magazine. The image of Lana Del Rey is also 
iconic because it is a physical photograph of her. She is iconic for 
her fans also. 
There are also symbolic signs; the American flag symbolizes 
Nationalism and will endear American readers to want to read it. It 
suggests that this issue will include many American artists which 
could encourage international readers to want to read so that they 
can find out more about American artists also. Her pose is symbolic 
because it suggests her being strong and powerful (which is normally 
what 'hands-on-hips' normally suggests. Preferred readers will see 
this as influential and inspiring.
NME: COVER PAGE 
Her facial expressions however are indexical; they can be viewed in two 
ways. Firstly it could suggest that she is taking more of a rock approach 
to her music now as more heavy metal and rock artists stick their 
tongue out as a symbol of rebellion. It could also suggest that she, as an 
artist, is trying to break out of the stereotypical cut-out pop artist. She 
is also juxtaposing her own style as she is seen to be a very classically 
beautiful women, her hair is golden and shiny and styled the way it 
would have been in the 1950's which juxtaposes with the 'modern' rock 
pose with the tongue. The words 'I'M A PSYCHO!' links with her pose 
as she appears to be a bit crazy and out there. The pun 'true face of a 
modern American' literally means that people are using this facial 
expression more and more which metaphorically suggests that 
audiences are changing the music that they are listening to. Oppositional 
readers will say that her facial expression is too harsh and may be 
ruining her beauty and poise, and encourage the wrong mindset.
NME
NME: CONTENTS PAGE 
The iconic signs in this contents page are the Logo 'NME' is iconic as it 
is a physical representation of the brand and the magazine- when 
audiences see this logo they will immediately think of the brand and the 
magazine. The image of Kasabian is also iconic because it is a 
photograph of the artist which is a physical representation. 
The use of colour is a symbolic sign; red symbolizes love which is linked 
to the title of the article 'Kasbian got ROMANTIC in a church.' This 
would attract women because women stereo typically are attracted to 
anything related to love and romance however men would also be 
attracted to the article if they listen to the artist. The image is also 
symbolic as the backdrop of the church will suggest that the artist is very 
wholesome and sophisticated as a church symbolizes religion and purity 
which could attract readers that may not necessarily have heard the artists 
music.
NME
NME: DOUBLE PAGE SPREAD 
The image of Florence Welch is an iconic sign because it is a physical 
representation of the artist and she is an iconic sign to her fans. 
The use of red is symbolic because it symbolizes love and lust which is 
shown in her pose. The words 'got the love' is symbolic as it links to the 
colour red being linked to love and indexical as it links to her as one of 
her songs included that lyric. She appears very sultry and flirtatious and 
she is showing lots of skin on her legs. Her pose an indexical sign as she 
is very strong and empowering which could link to the 'USA' in the 
background suggesting that America is strong and powerful also.
NME: DOUBLE PAGE SPREAD 
The curved typography of the letter 'D' is symbolic and indexical as it is 
typical feminine and pretty which also links to the theme of love and her 
as she is feminine. Preferred readers will feel that she is representing 
women in a good way as she appears powerful and strong however 
Oppositional readers will feel that she is teaching women to show less 
skin and view her as a sexual object.

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Signs & Signifiers, Textual Analysis of Music Magazines

  • 1. SIGNS AND SIGNIFIERS: MUSIC MAGAZINE Jade Mason
  • 2. Q
  • 3. Q: COVER PAGE The genre of Q is pop/rock which mainly concentrated on the rock side. I expect to see artists that major in pop/rock music such as top 40 artists and rock bands. An iconic sign in this magazine cover is the master head 'Q' because it is a physical representation of the letter Q and is a logo which is a physical representation of the brand. The graphic 'Q' would have a preferred reading of how the sign is so easily recognizable that everyone should be able to see that 'Q' and immediately think of the brand and what the brand represents (pop/rock music.) The curved typography of the Q isn't as formal as other masterheads which shows that it is more accessible to everyone rather than more formal audiences.
  • 4. The main image of Adele is iconic because it is a literal photograph of the pop star Adele. She is iconic for her fans and to an audience due to the fact that if you saw a picture of her you would instantly recognize her . The colours used in the front cover is a symbolic sign: the use of red represent love and passion which is shown in Adele's body language being very flirtatious and her look of lust in her eyes. Adele's music is mostly about love and lust and this is transferred to her pose and the colours in the cover. Women are tend to be seen as sexual beings and Adele's pose is showing that she is very flirtatious however she represents a large majority of women who feel like they are not the stereotypical 'beautiful'. Oppositional readers will see this image of Adele and feel that she isn't representing herself in a good way as she is posing very flirtatiously and in a sense sexually, which is what she is supposed to be avoiding.
  • 5. Her body language is an indexical sign as she very sultry and seductive which suggests her flirtatious side. The side angle could show that she is hiding something or is trying to be flirtatious and innocent. The preferred reading to this is that she is powerful and independent which would encourage girls who wish to be like her to be the same. The oppositional reading would be that she is contradicting what she stands for and should be promoting her career and music rather than being flirtatious and concentrating on becoming a sexual object.
  • 6. Q
  • 7. Q: CONTENTS PAGE The masterhead has the iconic Q which represents the brand and is in contrasting colours to the Black and White title 'Contents' which makes the brand stand out which could suggest that the brand Q doesn't want to stick to the stereotype and wants to draw in readers who want to stand out from the crowd. The main image of Adele is iconic, symbolic and indexical for many reason. It is iconic because it is an actual photograph of the artist Adele and it represents her as an artist.
  • 8. Q: CONTENTS PAGE The size of the photo is indexical as the image is the largest thing on the page which could link to the size of her as an artist being very large and influential and how she is growing bigger and bigger with more and more fans. The shadows on her face is indexical as it suggests that she may still be hiding a side of her which is intriguing as you as the reader wants to find out more about her and find out what she is hiding. Her facial expression is very relaxed which contrasts to the cover page spoken about above. The preferred reading will like the fact that she appears very relaxed and conserved and very poised and formal looking.
  • 9. Q: CONTENTS PAGE The typography of her name ADELE is very bold and formal which links to her pose and her costume and makeup being very formal and sophisticated which could suggest her as an artist at the moment or could foreshadow where she wants to go as an artist in the future. The oppositional reading may feel that her pose seems very catty, malicious and venomous, the same as her looking her eyes.
  • 10. Q
  • 11. Q: DOUBLE PAGE SPREAD The image of Lady Gaga is Iconic as is the Letter L; the image is iconic as it is a physical representation of Lady Gaga as it is a photograph of her and the letter L is iconic as it is the initial of her first name. It is also symbolic because the L is very large and it is in bold typography to show that she is a large and well known artist as well as very defined and professional. The use of red suggest lust and love which is shown and linked to her pose being very flirtatious and sexual.
  • 12. Q: DOUBLE PAGE SPREAD The photograph of Lady Gaga can also be indexical. Her pose is very sexual and symbolizes what viewers would find attractive. Her hands on her breasts could show that she is empowered and is loving the skin that she is in (which is what her as an artist represents) however oppositional readers can say that she is promoting and encouraging others to view her as a sexual object rather than a classy, influential woman. They could also say that because she is such a large artist and has many fans that she is a bad influence on them and should be aware that her actions could have an impact on her fans (some being young). The use of black and white is symbolic because it suggests class and a vintage appeal which suggests that she is branching as an artist and will become a vintage artist in the future.
  • 13. NME
  • 14. NME: COVER PAGE This cover has many iconic signs: firstly the Masterheads and Logo 'NME' is iconic as it is a physical representation of the brand and the magazine- when audiences see this logo they will immediately think of the brand and the magazine. The image of Lana Del Rey is also iconic because it is a physical photograph of her. She is iconic for her fans also. There are also symbolic signs; the American flag symbolizes Nationalism and will endear American readers to want to read it. It suggests that this issue will include many American artists which could encourage international readers to want to read so that they can find out more about American artists also. Her pose is symbolic because it suggests her being strong and powerful (which is normally what 'hands-on-hips' normally suggests. Preferred readers will see this as influential and inspiring.
  • 15. NME: COVER PAGE Her facial expressions however are indexical; they can be viewed in two ways. Firstly it could suggest that she is taking more of a rock approach to her music now as more heavy metal and rock artists stick their tongue out as a symbol of rebellion. It could also suggest that she, as an artist, is trying to break out of the stereotypical cut-out pop artist. She is also juxtaposing her own style as she is seen to be a very classically beautiful women, her hair is golden and shiny and styled the way it would have been in the 1950's which juxtaposes with the 'modern' rock pose with the tongue. The words 'I'M A PSYCHO!' links with her pose as she appears to be a bit crazy and out there. The pun 'true face of a modern American' literally means that people are using this facial expression more and more which metaphorically suggests that audiences are changing the music that they are listening to. Oppositional readers will say that her facial expression is too harsh and may be ruining her beauty and poise, and encourage the wrong mindset.
  • 16. NME
  • 17. NME: CONTENTS PAGE The iconic signs in this contents page are the Logo 'NME' is iconic as it is a physical representation of the brand and the magazine- when audiences see this logo they will immediately think of the brand and the magazine. The image of Kasabian is also iconic because it is a photograph of the artist which is a physical representation. The use of colour is a symbolic sign; red symbolizes love which is linked to the title of the article 'Kasbian got ROMANTIC in a church.' This would attract women because women stereo typically are attracted to anything related to love and romance however men would also be attracted to the article if they listen to the artist. The image is also symbolic as the backdrop of the church will suggest that the artist is very wholesome and sophisticated as a church symbolizes religion and purity which could attract readers that may not necessarily have heard the artists music.
  • 18. NME
  • 19. NME: DOUBLE PAGE SPREAD The image of Florence Welch is an iconic sign because it is a physical representation of the artist and she is an iconic sign to her fans. The use of red is symbolic because it symbolizes love and lust which is shown in her pose. The words 'got the love' is symbolic as it links to the colour red being linked to love and indexical as it links to her as one of her songs included that lyric. She appears very sultry and flirtatious and she is showing lots of skin on her legs. Her pose an indexical sign as she is very strong and empowering which could link to the 'USA' in the background suggesting that America is strong and powerful also.
  • 20. NME: DOUBLE PAGE SPREAD The curved typography of the letter 'D' is symbolic and indexical as it is typical feminine and pretty which also links to the theme of love and her as she is feminine. Preferred readers will feel that she is representing women in a good way as she appears powerful and strong however Oppositional readers will feel that she is teaching women to show less skin and view her as a sexual object.