The document discusses various levels and approaches for market segmentation including mass marketing, micro marketing, segments, niches, and individual marketing. It describes different bases for segmenting consumer and business markets such as geographic, demographic, psychographic, and behavioral factors. These include variables like age, gender, income, lifestyle, usage occasions, benefits, and attitudes. The document also outlines criteria for effective segmentation, methods for evaluating segments, and considerations for selecting target markets.

1. Identifying Market segments and Targets. Presented to : Sir Naseer-UL-Haq

6. Geographic segmentation

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