90 Sec Decks is a series of presentations that neatly and clearly break down major marketing concepts for your consumption in 9 slides or less. All of the presentations are provided under a Creative Commons Attribution 3.0 Unported License, so by all means download, modify, share and enjoy! All I ask in return is an acknowledgement link.

1. Smart marketing in 9 slides or less
Why is Branding Important?
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2. Image by Samuel Mann
Most small businesses
rely on just one
advantage:
LOCATION
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3. Which is fine, so long as you’re the only
game in town.
This is called a “Local Monopoly”
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4. But if a comparable competitor moves in,
customers will choose whichever product
is lower-priced.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License

5. A price war erupts, permanently eroding profits. This is
called Commoditization.
(There are no
winners in this
scenario)
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6. Branding counters this downward spiral
by explaining why your product is unique.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License

7. Branding communicates value beyond the
price tag.
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8. And branding forges an emotional bond
with your customers that enhances
loyalty.
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9. Tired of pointless price wars?
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License

10. Fight the commoditization of your
business with branding!
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License