A short piece questioning why Australia seems to be a bit challenged by current world markets - there is a way forward and its built on wines that continue to get better and better
8. So, Starbucks Australia blew it. They magically
found a tribe, a previously disconnected tribe, a
tribe that was looking for a place and an identity.
And instead of nurturing and connecting this tribe,
they merely chose to sell more coffee wine. What a
shame. What could Starbucks Australia have
done? They could have said, “How would 2 million
10’s of millions of people, well off people, traveling
people, connecting people, idea merchants... how
could these 2 million 10’s of millions of people
benefit from 7,000 remote gathering places some
greater connection? How do we create a place that
they seek out, spend time and money and attention
in?”
with apologies to Seth Godin 2008
12. Its about Australia’s relationships with customers
and consumers
We bring wines that delight our consumers
We share why we are different from our competitors
We get to know a whole range of needs and interests
We share the full breadth of our wine knowledge
We are “can do” and keep moving the bar higher
Call us and we can help you with your wine solution
14. Jim Fortune
jfortune@bigpond.net.au
ACKNOWLEDGMENTS
• Some images courtesy of open access material such as
FLICKR and SlideShare
• The continued generosity of Seth Godin with ideas and
material
• The Visio Guy for ideas of how to extend the program