SlideShare una empresa de Scribd logo
1 de 3
PRODUCT KNOWLEDGE ATTRIBUTES FUNCTIONAL CONSEQUENCES SELF KNOWLEDGE PSYCHO SOCIAL(IMMEDIATE PHYSICAL AND SOCIAL ENVIRON.) CONSEQUENCES VALUES SEE WHAT CONSUMER THINKS: IF HE THINGS A AND B ARE STRONGLY RELATED TO IMPORTANT END GOAL OR VALUE    FEEL MORE INVOLVED AND VICE VERSA
 
C.D MODEL (In word file)

Más contenido relacionado

Destacado

Designing for Success with Client Involvement
Designing for Success with Client InvolvementDesigning for Success with Client Involvement
Designing for Success with Client Involvement
Christopher Cashdollar
 
Unilever's real beauty campaingn for dove
Unilever's real beauty campaingn for doveUnilever's real beauty campaingn for dove
Unilever's real beauty campaingn for dove
m4mahe
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing Strategy
BBAdvisor
 
consumer-behavior-ppt
consumer-behavior-pptconsumer-behavior-ppt
consumer-behavior-ppt
H9460730008
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
Yohitha Desai
 

Destacado (16)

Designing for Success with Client Involvement
Designing for Success with Client InvolvementDesigning for Success with Client Involvement
Designing for Success with Client Involvement
 
Consumer behavior by Santanu Mukherjee (musan007@gmail.com)
Consumer behavior by Santanu Mukherjee (musan007@gmail.com)Consumer behavior by Santanu Mukherjee (musan007@gmail.com)
Consumer behavior by Santanu Mukherjee (musan007@gmail.com)
 
5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process
 
Schiff cb ce_03
Schiff cb ce_03Schiff cb ce_03
Schiff cb ce_03
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisions
 
Consumer Behaviour Towards Different Soap Brands in India
Consumer Behaviour Towards Different Soap  Brands in IndiaConsumer Behaviour Towards Different Soap  Brands in India
Consumer Behaviour Towards Different Soap Brands in India
 
Buying Decision Making Process
Buying Decision Making ProcessBuying Decision Making Process
Buying Decision Making Process
 
Consumer Behavior and Marketing Strategy chapter 1 moghimi
Consumer Behavior and Marketing Strategy chapter 1 moghimiConsumer Behavior and Marketing Strategy chapter 1 moghimi
Consumer Behavior and Marketing Strategy chapter 1 moghimi
 
Unilever's real beauty campaingn for dove
Unilever's real beauty campaingn for doveUnilever's real beauty campaingn for dove
Unilever's real beauty campaingn for dove
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing Strategy
 
Consumer decision making process.
Consumer decision making process.Consumer decision making process.
Consumer decision making process.
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Making
 
consumer-behavior-ppt
consumer-behavior-pptconsumer-behavior-ppt
consumer-behavior-ppt
 
Consumer Behaviour Chapter 4 Consumer Motivation
Consumer Behaviour Chapter 4 Consumer MotivationConsumer Behaviour Chapter 4 Consumer Motivation
Consumer Behaviour Chapter 4 Consumer Motivation
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
 
Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviour
 

Más de GALAXY GLOBAL GROUP OF INSTITUTIONS

Consumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelConsumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making model
GALAXY GLOBAL GROUP OF INSTITUTIONS
 
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
GALAXY GLOBAL GROUP OF INSTITUTIONS
 

Más de GALAXY GLOBAL GROUP OF INSTITUTIONS (20)

BE Fdi
BE FdiBE Fdi
BE Fdi
 
Be industrialisation trends and policy
Be industrialisation trends and policyBe industrialisation trends and policy
Be industrialisation trends and policy
 
Bop in detail
Bop in detailBop in detail
Bop in detail
 
BE Bop ppt new 1
BE Bop ppt new 1BE Bop ppt new 1
BE Bop ppt new 1
 
cb Model of industrial buyer behaviour
cb Model of industrial buyer behaviourcb Model of industrial buyer behaviour
cb Model of industrial buyer behaviour
 
cb Industrial buying behavior
cb Industrial buying behaviorcb Industrial buying behavior
cb Industrial buying behavior
 
cb Diagram consumer involvement and decision making model
cb Diagram consumer involvement and decision making modelcb Diagram consumer involvement and decision making model
cb Diagram consumer involvement and decision making model
 
cb Diffussion of innovation
cb Diffussion of innovationcb Diffussion of innovation
cb Diffussion of innovation
 
Cb consumer perception
Cb consumer perceptionCb consumer perception
Cb consumer perception
 
CB culture subculture social class reference group
CB culture subculture social class reference groupCB culture subculture social class reference group
CB culture subculture social class reference group
 
Fdi
FdiFdi
Fdi
 
Be industrialisation trends and policy
Be industrialisation trends and policyBe industrialisation trends and policy
Be industrialisation trends and policy
 
Cognition
CognitionCognition
Cognition
 
Consumer attitude and attitude change
Consumer attitude and attitude changeConsumer attitude and attitude change
Consumer attitude and attitude change
 
BUsiness environment Disinvestment globalisation imf
BUsiness environment Disinvestment globalisation imfBUsiness environment Disinvestment globalisation imf
BUsiness environment Disinvestment globalisation imf
 
Consumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelConsumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making model
 
Cognition consumer behaviour
Cognition consumer behaviourCognition consumer behaviour
Cognition consumer behaviour
 
All ppts consumer b
All ppts consumer bAll ppts consumer b
All ppts consumer b
 
Business environment new 2
Business environment new 2Business environment new 2
Business environment new 2
 
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
 

Último

the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
brynpueblos04
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
vikas rana
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
Cara Menggugurkan Kandungan 087776558899
 

Último (14)

the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdf
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
 
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
 
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
 
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated  Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated  Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
 
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 

consumer behaviour Involvement ppt

  • 1. PRODUCT KNOWLEDGE ATTRIBUTES FUNCTIONAL CONSEQUENCES SELF KNOWLEDGE PSYCHO SOCIAL(IMMEDIATE PHYSICAL AND SOCIAL ENVIRON.) CONSEQUENCES VALUES SEE WHAT CONSUMER THINKS: IF HE THINGS A AND B ARE STRONGLY RELATED TO IMPORTANT END GOAL OR VALUE  FEEL MORE INVOLVED AND VICE VERSA
  • 2.  
  • 3. C.D MODEL (In word file)