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Niche websites
1. Niche Websites
What Are Niche Websites For?
A niche website is one that targets a very specific group of people. These websites or
niches are usually part of a larger marketing audience, and they can be very successful
when it comes to selling online. When a potential customer or client is shopping around
for a product or service online, they don’t want to waste time with generic options or
those that are not designed for their needs in particular. When they find a niche website
they are more likely to return for repeat business.
Consider how niche websites are designed and how they evolved so you can better
understand their purpose.
For Specificity
One good example of a niche website is an online dating site that is meant for a specific
group of people, such as senior citizens or single parents. These sites evolved over time
as dating websites became very popular, but many users were seeing that they were
designed more for a more generic crowd of singles. It was also difficult to narrow down
your choices and options, for instance, senior citizens only want to meet other seniors.
Niche dating websites then began for some of these larger subsets of subscribers, and
today there are dozens of dating websites meant for a wide variety of personalities and
situations.
Niche websites began this way for a variety of markets. Insurance buyers wanted a way
to purchase insurance for their motorcycle or RV quickly and easily without searching
through dozens of sites, looking for one that sold the product they needed in particular.
Home improvement retail sites started to find subsets of this market, with sites for bath
products, kitchen products, flooring, and other specifics.
How Do I Find a Niche?
If you’re looking to start making money online, you can do this with a niche market,
meaning a market that is aimed at a particular audience. Niche markets are usually
subsets of larger markets, for example, motorcycle insurance is a niche market of
insurance. Some sites sell clothing but a niche market would be one that sells only
women’s clothing, or plus-size women’s clothing.
2. Finding a niche can help to increase sales as you’re targeting a market with specific
needs, and this market can be more ready to purchase. Niche markets often see more
repeat business as they are targeting a small crowd of potential buyers.
How do you find a niche and how do you know it will be the right choice for your
website? Consider the following tips :
Keywords
Keywords are going to be very important in deciding on your niche as keywords tell you
what people are searching for online. For example, if you were to do a keyword search
for “weddings,” you might see that relevant keywords include wedding dresses,
wedding accessories, wedding favors, receptions for weddings, and words such as these.
As you study those keywords, you can see that some are related; wedding favors are
part of wedding accessories. You might choose a niche that addresses the most number
of relevant keywords.
This keyword search with tools can help with finding any niche market. If you searched
for martial arts you might see that many phrases fall under the niche of equipment, such
as martial arts bags, martial arts gear, and so on. Putting these keywords together can
tell you the best niche to choose.
Avoiding a Market That’s Too Narrow
While a niche market is good for online business and advertising, you don’t want your
audience to be so specific that you lose a potential customer base. For example, you
might want to sell candy bar wrappers as wedding favors, but these also work as party
favors for any occasion. If you can expand your niche to include other events and
occasions rather than concentrating on weddings alone, you expand your potential
customer base.
This can be applied to just about any niche. Plus size wedding dresses can be a great
business for women, but adding more plus size clothing or other wedding dress choices
can also expand your customer base. Consider how to balance your niche for the best
results.
Visit http://www.jaggit.com/niche-websites.html for more information about Niche
Websites
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