Les clés d'une présence web efficace et pertinente par Fred Colantonio

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Comment réussir une présence sur le web ? Comment intégrer l'évolution du web ? Fred Colantonio est revenu sur cette thématique pour nos ateliers. On y a parlé de Mobiquité, de Solomo, d'Atawad, etc. Découvrez ces concepts dans sa présentation !

Tecnología

Lesclésd’une
présenceWeb
pertinenteet
efficace
parFredColantonio
Atelierdonnéen2013
J’aibesoindecom.com accompagnelesindépendants,TPEetPMEduHainaut
etduBrabantwallondansledéveloppementdeleurcommunication.

Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
SOCIAL MEDIA & SOCIAL WEB
5 ways the Internet changed Customer relationships for brands and companies
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source :
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Les clés d'une présence web efficace et pertinente par Fred Colantonio

1. Lesclésd’une présenceWeb pertinenteet efficace parFredColantonio Atelierdonnéen2013 J’aibesoindecom.com accompagnelesindépendants,TPEetPMEduHainaut etduBrabantwallondansledéveloppementdeleurcommunication.

2. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com SOCIAL MEDIA & SOCIAL WEB 5 ways the Internet changed Customer relationships for brands and companies Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1

3. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com A Global Change 2

4. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com IsThis Just a Phase ? 3

5. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com On Earth Social Media users 7 billion 1 billion Mobile accounts 6,5 billion Connected 2 billion 4

6. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com +1,11 billion +1 billion +500 millions +400 millions +200 millions +20 millions 2004 2005 2006 2011 2003 2010 5

7. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6

8. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What’s AtAwAd ? 7

9. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Source : numerikmedias.net Source : monmag.org Source : extremepc.fr Source : presse.philips.ch Source : materiel.net 8

10. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com “Since Q4/2010, smartphones (mobile phone, 3G, keyboard, OS, e-mail…) outsell computers for the ﬁrst time” IDC Report 9

11. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com We all act SoLoMo 10

12. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 11

13. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12

14. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What AreThe Consequences ? 13

15. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14

16. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15

17. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16

18. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17

19. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Roads toTake 18

20. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com VISIBILITY « 2.0 » 1 2 3 19

21. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com EXAMPLE 2nd search engine worldwide 4 billion views… per day 72 hours of video posted… per minute 20

22. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Visibility ? Users ? Attractiveness ? EXAMPLE 21

23. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The secret : Digital Ubiquity + + + EXAMPLE 22

24. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com = x1 = x10 EXAMPLE + + + 23

25. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Content Strategy 24

26. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3 STEPS Install a Uninterrupted Flow Create and ShareValues Take Good Care of the System 25

27. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Install an Uniterrupted Flow of both informations & interactions 26

28. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Create and ShareValues by the digital prints you leave online 27

29. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Take Good Care of the System to do better and to last 28

30. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5Tips to Handle 2.0 Changes 29

31. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com E-Mail for everyone outdated Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 30

32. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Brand controled Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com guided 31

33. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Delay to interact is better reduced Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 32

34. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualized Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 33

35. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualizedpubliclyFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 34

36. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Distance is the safest way to protect ourselvesProximity Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 35

37. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1Trend to Use Right Now 36

38. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Global On/Off Customer Experience Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 37

39. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com : FredColantonio Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu 38

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Les clés d'une présence web efficace et pertinente par Fred Colantonio