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HBO
1.
2. CONTENT
HBO
Itt´s not tv. It´s HBO
Timeline
The market
Competitors
The Business Model
The value proposition
Where does the money comes from
HBO Go and the new value proposition
Strategy overview
3. It’s not TV. It’s HBO
An American premium cable and
satellite TV network.
Second largest premium channel
in the U.S: 41 million pay
television subscribers.
Broadcasts in at least 151
countries covering approximately
114 million subscribers worldwide.
Produces high quality and
original content: Movies, Emmy
award winning series and
documentaries
4. HBO timeline
1997 - 1999
First original drama Oz, Sex and
the City, and The Sopranos
premieres.
1972
HBO launched the mixture of
movies and sporting events
the basic formula.
1981
The channel expands to a 24/7 programming
schedule.
1983
1973
HBO is acquired by Time Life and
becomes the fastest growing pay TV
service in the US.
2010
2013
Netflix's U.S. subscription
numbers passed HBO
Five year agreement with
BSkyB, HBO programming
airing in the UK
First original made-for-TV movie The Terry Fox
Story and first children’s show on the channel,
Fraggle Rock.
2001 – 2002
Band of Brothers, the most expensive television
miniseries ever made by a television network. The
Wire, which cements the channel’s reputation as a
home for high-quality drama.
9. Content Quality
#1
Content creator 1983
High-end
television writers
Expensive
Content A season
costs between
$50 - $60 million
($5 million per
episode)
Emmy Award nominations and wins
Series around several skilled actors
The inclusion of taboo contents
Hybridization of genres
10. Multiplatform & interaction #3
Interaction, communities and customization 2010 (HBO GO)
VALUE PROPOSITION
Cheaper fee
No need for tv broadcasts
Platform diversity
Special features (behind the
cameras, characters
information, etc.)
Launched in 2010 as a web page
On Apple platforms 2011
Interaction (+content)
12. The NETFLIX issue
Netflix was in talks with domestic cable
providers to place the service in Cox and
Comcast's channel lineup.
HBO Go, the network's multiplatform
online service that gives subscribers full
access to most of the network's series
archive and all current movies and
specials through laptops, smartphones,
tablets, Roku boxes and Apple TVs.
‘…The goal is to become HBO faster than HBO can become us…”’
‘…Ted Sarandos, Netflix’s chief content officer…