1. Evaluation
MEDIA MAGAZINE
By Jake Gough

2. In what ways does my media product use, develop or
challenge forms and conventions of real media products?
My media product’s branding has an influence on a specific type of audience that I am trying to
appeal to in more ways then one. When compared to a well known magazine e.g. NME you can see
resemblance in the layout and information. Using bold colours to entice the eye of the
reader, adapting the layout of the magazine, in a way which appeals to the audience in an alluring
way.
My magazine product challenges forms of usual magazine as the main image is a single male that
represents its audience, the indirect mode address that he uses is uncommon when selling a
magazine. Direct mode address engages the reader so it is most common in popular magazines.
Media products are crafted to suit an audience, they must reflect the basic beliefs and
values of the target market or that market will not buy the product.
My magazine features usual conventions that a well-known magazine would show e.g. Barcode
masthead main image strap lines small images.
The anchoring of images and certain selling points are specific to the male audience I am trying to
engage.
My masthead ‘Karnival’ has a unique twist to it, the idea behind it simply shows that my magazine can
feature a ‘carnival’ of ideas. Never keeping the same artists always changing and broadening its
audiences to different types of music genres, this compared to ‘NME’ is quite similar they do focus
on some specific genres like indie rock, but on occasion they do feature other artists to capture a
wider audience.
My front cover is plain but I believe the bold colours used make up for that, I intended to just
feature my main artist as the front cover so the appeal would be more intense. So my audience know
what type of music will be featured and what sort of age range it tries to appeal to.
Taking into focus other successful music magazines, I have been able to adapt mine and change it to
suite the majorities favourite e.g. Following ‘NME’ and ‘Q’ layouts so my target audience relate
more.

3. The masthead for this magazine is significant, people
NME is always shown in red, this could be for
link the masthead to the type of music they
many reasons, it is a bold , vibrant colour.
represent , when ‘NME’ is shown people
immediately know what bands will be shown.
The main cover line in this magazine follows the
theme, RED and WHITE, it is also BIG and bold. All
these conventions are needed to make the
magazine stand out and catch their audiences
eyes.
The foot bar explains information that
maybe valuable to the reader. Its a lure that
entices the audience to buy the magazine.
Website, Price and Bar Code
Selling line increases the
attention the audience will give
it, it entices them even more to
buy it , creates interest making
the audience want to read on.
The anchoring of features like cover lines, and
small images, are placed specifically so the
main image and the masthead are in no way
effected by there presence.

4. NME is a well known
music magazine that
features a variety of
artists, that range from
music genres. They do
this to adapt in to the
music industries rapid
changes.
NME follow a set theme
that can always be
recognised, this is so
regular readers know
what to look for.

5. Maslow's Hierarchy of
needs

6. Maslow's hierarchy of needs are stages of self fulfilment that access
the needs of your audience, going through the stages help relate to the
reader so they are more interested in your magazine. First stage is
physiological these are the basic needs e.g. Food, water, sex and sleep...
Second is safety. Which is the security of
health, family, morality, employment and resources.
Third is love/belonging this would be towards things like
friendship, family and sexual intimacy.
Fourth stage is esteem which would be respect towards others and
getting respect from others, and a assertion of confidence.
Fifth and final stage is Self-actualization which is problem
solving, acceptance of facts, lack of prejudice, morality and spontaneity.

7. How does my media product represent particular social groups?
My media Definition; In the social sciences a social
product features group has been defined as two or more
a male in the humans who interact with one another, share
main similar characteristics and collectively have a
image, automatic sense of unity.
ally this is a
If my magazine features young males, with a
representation
certain dress type then, other males who feel
of young males of
they can relate to this character will be more
society, stereoty
interested to buy the magazine. And looking
pically.
at how the male feature dresses like gives
you an indication on what type of music they
are trying to sell.

8. History on Bauer Media Group (BMG)
Bauer Media Group is a multinational media company headquartered in Hamburg Germany
which operates in 15 countries worldwide. Since the company was founded in 1875, it has
been privately-owned and under management by the Bauer family. It was formerly called
Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.
Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million
magazines a week.
BMG are internationally known world-wide they are one of the most successful media
distributers .
Bauer Media owns more than eighty influential media brands spanning a wide range of
interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss
100, Kerrang and Q.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned
publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15
countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap
plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively,
the Group employs some 6,400 people.
Bauer Media connects and engages 19 million consumers every week with the most influential
brands in the UK.
The value of our in-depth understanding of these audiences is reflected in our unrivalled
research initiatives. Bauer Media is in a unique position to be able to deliver groundbreaking
consumer insight to media professionals, having more market leading brands across a wider
breadth of markets than any other media owner.
Bauer Media bridges the insight gap with the battle-tested consumer knowledge that has
underpinned its own success in fierce consumer markets, and from an advertising standpoint,
its unrivalled experience in providing creative solutions to its customers.
The aim of this section of the site is to illustrate how Bauer Media can help customers
maximise the effectiveness of their advertising solutions by providing expert understanding
of consumer behaviour

9. Why they would distribute my
product?
My media product features similar
characteristics to the other media
magazines they sell, but it has its own
individual attraction. Which would make a
unique product for BMG to distribute.
I would want them to distribute my
product as there consumer audience a=is in
the million s making a success for the
promoting of my media product.
For their sake my product may feature
aspects that no other of their products do
making it a appeal to a different audience
which makes there consumer rate go up.
The benefits for me would be that the
promotion of my product would be huge as
there audience will be immediately
introduced to my magazine which will have
a recurring affect of broadening my
audience.

10. DEMOGRAPHICS
The demographics for my media product would be young adolescent
teenagers ranging up to young adults in their mid twenties. The reason
for this is that firstly my main image is a teenager, the audience can
relate to this and want to engage in reading my magazine. I chose this
type of audience as it connected with the image I was trying to aim
for, teenagers are broad consumers in the media business, so if my
product was targeted at them, the success would be increased hitting
my target audience exactly.
Also being a specific age range the music my magazine features will
have to attract parts of the music genre that those teenagers are
interested in.
The whole point of my magazine ‘Karnival’ is that different types of
music genre can be featured throughout the different weeks the
magazine is published.

11. Magazines my audience would also
be interested in

12. Gender
My magazine does target both genders as it does not
specify which type of audience would follow it, in this time
period males and females have similar interests as long as a
neutral colour scheme is used and various different artists
are featured then it will not stick specifically to one gender.

13. How did you attract/address your audience?
With my Front page my artist posed an indirect address making it
less obvious to the consumer what type of artist he is but it also
catches the eye of the reader making it more illusive. My audience is
the teenage age group so the featured main image is representative
of the audience I am trying to attract.
Through looking at other magazines that have targeted teenager as
there audience i have adapted mine to make it more appealing.

14. Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the full
product?
From first starting this task I didn't really have an idea at what my audience for a
music magazine was expecting, obviously I have read magazines before hand but I
haven't never taken the time to understand what attracted me to it to read it.
Through the stages of developing my own magazine I started to understand how to
use codes and conventions to attract the audience I'm aiming for. And what colours
catch the eye of the reader and how the layout of small images and your masthead are
so valuable to getting your audience interested in your magazine.
Studying magazines like ‘Q’ and ‘NME’ I have learnt and understood what makes a good
selling music magazine. My magazine has gone through serious drastic changes to get
it to a point where I feel it to be able to sell in the current market for music
magazines to attract the attention of teenagers.
My product features conventions like any other known music magazine, but I believe
the twist that my masthead initiates is quite unique. Magazines like ‘NME’ only
feature specific areas of the music genres. My magazine will switch genres weekly to
connect to the Carnival image I am trying to put across.

15. Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the full
product?
As you can see there are many negatives about these
magazines but it is the process of this that has got me to my
final design.

16. What have you learnt about technologies from the
process of constructing this product?
Through out the production of this product technology
has helped me vastly, it has created my front
cover, contents page, double page spread. It has been
my research tool in finding how to progress my
magazine further by comparing it to magazines I've
searched through the internet. It has enabled me to
blog about my progress.
Without it my magazine would not be at the stage or
standard it would be at now.
Obviously computers have been a big help in my course
of creating a music magazine.

17. What have you learnt about technologies from the
process of constructing this product?
List of other technologies;
•Digital camera
•Video camera
•Internet explorer
•Blogger
•Abode Photoshop
•Microsoft PowerPoint
•Microsoft word
All features that have help contribute to the
production f my magazine.

18. •Digital camera – this piece of technology I
used to take the images for my media
products, it also was able to upload the images
featured onto the computer device so I was
able to use them in my product. This product
was given to me by my teacher.

19. I used Microsoft
word to merge
documents and label
specific areas, it was
just an easy solution
to identify new
magazines that I was
tying to compare to.