The document discusses emerging youth trends for 2010 related to camp merchandise and branding. It identifies celebrity influences like Justin Timberlake and Jay-Z that shape teens' perceptions. Popular trends include slogan tees, hip hop styles, retro inspiration, mixing skate/surf/street styles. It recommends leveraging trends through artwork on classic pieces and utilizing online stores and social media to promote merchandise programs. Camps should understand camper culture, keep up with trends, get campers involved, and not be intimidated by trends but enhance their culture through current styles.

1. Youth Trends Don’t Let Jay-Z Intimidate You, Make Him Work for You!!

2. Mark Graham and Lyndsay Borschke Who we are

5. Macro Trends

12. Slogan Tees

13. Obama Tees

18. Crowd Sourcing/social media Camp contest to create 2010 design

21. Current Styles

36. ACCESSORIES are big! Belts, necklaces, bracelets...could be the recession, or the fight to promote individualism that drives this, or both

39. Canadiana! Thank you Olympics

45. The How To

55. Wrap Up