11. New Media Strategies & Paradigms | Jaki Levy
New Media Strategies & Paradigms | Jaki Levy
“For people who want to be better informed, the
Internet itself is the key. For those who want to join
the process, the Web is where we merely start.”
- Dan Gillmor, We the Media
13. New Media Strategies & Paradigms | Jaki Levy
• Deepen - connect with previous audience members.
• Broaden - NEW audience members who are current base.
Familiar community, but new folks.
• Diversifying - New audience members from new
communities.
CUSTOMERS v AUDIENCE
14. New Media Strategies & Paradigms | Jaki Levy
How we won IdeaBlob by deepening our relationships
15. New Media Strategies & Paradigms | Jaki Levy
Nine Inch Nails
ARG’s
High Quality,
Downloadable Recordings
Video
remixes
Fan Media
16. New Media Strategies & Paradigms | Jaki Levy
Quality
Distribution
(-)
(-)
(+)
(+)
*
Latest tech
(mp3’s, streaming, podcasts)
Steve Reich in Toronto
*
(live)
NIN Downloads
*
18. New Media Strategies & Paradigms | Jaki Levy
How can you
reach us?
Lani
Jason
Brooke
New Media Strategies & Paradigms | Jaki Levy
19. New Media Strategies & Paradigms | Jaki Levy
How should you
reach us?
Lani
Jason
Brooke
New Media Strategies & Paradigms | Jaki Levy
20. New Media Strategies & Paradigms | Jaki Levy
•Peer-to-Peer campaign: are you letting your audiences
work for you?
•Do you provide links to videos + social network in emails?
•Syndicating: where else does it go?
•How are you using this to draw in NEW audiences
(outside your own site)?
•Are you allowing audiences to embed, download or stream
your content?
PUSH or PULL ?
22. New Media Strategies & Paradigms | Jaki Levy
Group Action Just Got Easier
-Clay Shirky
“Here Comes Everybody”
Sharing
Conversation
Collective Action