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OccupyBoston Message Strategy
- 1. Occupation Message Strategy Yes…this really is a protest PowerPoint presentation.
- 2. Purpose of this presentation Elevate our language Pinpoint where we are in the process Establish a loose messaging framework Empower media team with tools to communicate for the GA without constantly requesting consensus Build moral
- 3. Where are we at? We are here
- 5. Message continuum Broad based support and specificity are at odds
- 6. Message continuum Understandability and specificity are at odds
- 7. Examples of ideas we can all agree on in the organizational phase… Join us We are the 99% We stand against economic tyranny We stand against social injustice We pledge solidarity with other occupation movements We believe we can do better
- 8. Don’t try to boil the ocean
- 9. Our actions speak more loudly than any words can… Let our words be soft Seek to communicate a message of service Seek to communicate a message of non-violence
- 10. Core values
- 11. Seek to identify…Not compare Staying generic allows the widest audience to identify Talk about how the situation in America makes us feel…people can identify with feelings Avoid identifying specific terms or demands Avoid declarative language Avoid indicating our way is the right way or the best way Stay humble…
- 13. Message accordingly Press - highly sophisticated, does not require too much context Fellow protester - encourage, inspire, empower Potential protester - recruit, encourage, identification Critics – seek common ground Government - cooperative
- 14. Jedi Mind Tricks These are not the droids you are looking for…
- 15. Why are you here? “Have you or anyone you know been affected by the sub prime mortgage crisis? Share their story…” “That seems like a rhetorical question…Do you really not understand?”
- 16. What do you hope to accomplish? “Right now we are focused on organization” “We’re focused on the hope part of that question right now” “We’re trying to build awareness” “Right now our main focus is to organize and build our ranks”
- 17. What do you want America to know? “This is a non-violent, genuinely grassroots movement to rebuild America” “We are here to stay” “We are the 99%, we are just like you and we believe we can do better”
- 18. A word on channels…