5. ภำพใหญ่อินเทอร์เน็ตไทย
-
| 5
ผู้ใช้ อินเทอร์ เน็ตไทยทะลุหลัก 25 ล้ านคน
Thailand’s mobile market had reached 89.1 million subscribers in Q2 2013 (AIS
37.7%, DTAC 30.5%, Truemove 20.4%, AWN 4.4%, Truemove H 4.3%, CAT 2.1%,
TOT 0.3%)
63.28% of revenue still come from Voice. Non-voice service 24.02% (but
growing and we can expect Non-voice revenue due to 3G rollout in Q2 2013)
High-speed Internet users 4.5M ( True Internet 36.7%, TOT 32.1%, 3BB 28.50%)
Fix line telephone 6.2M (TOT 60%, True 28.62%, TT&T 11.3%)
Source: National Broadcasting and Telecommunications Commission (NBTC) Q2 2013
7. Total value of Digital advertising in
Thailand
- 100,000 millions baht is total
advertising value in Thailand
- 2,005 millions baht 2,968 millions
baht
- +48.03% Growth
- Digital advertising 2.74% of advertising
value
| 7
Source: DAAT
8. World Record by Thai
| 8
Bangkok is the world’s No.1 Facebook city with
12.7M accounts from 18.3M. We beat Jakarta
in 2012
Image: http://bk.asia-city.com/city-living/article/why-bangkok-global-social-media-
9. Countries that viewed “Gangnam
Style” on YouTube the most
1.) USA 2.) Thailand 3.) South Korea
| 9
Sources: Zocialrank.com, Socialbaker.com, web.stagram.com, truehits.net, We
Are Social Singapore, Thaitrend, YouTube
10. Summary about Thai Internet users
•
The biggest Thai internet user groups are 12-17 years old (31.67%), 18 – 23
years old (23.67%), 24-35 (22.75%) Most of them are Digital natives
•
31% from Bangkok & Territory. Central 20%, Northeast 18%, South 12%,
North 10%, East 9%
•
The most popular reason for Net surfing are Entertainment & Gaming
•
Thai people is very social addicted. 23M people are on Facebook
•
2.8M is number of Thai SME
Source: truehits, SocialBakers
| 10