2. NEWSLETTER ADS
Technical specifications for the needs of the ad forms in
newsletters from the PTWP Group
File type: JPG, GIF (not animated)
Resolution: 400x135 px
Size: 15 kB max
SWF Creatives
We recommend you to produce creatives in different formats
(JPG, GIF) due to certain web browsers block flash in default;
in case of delivery only the SWF creative campaign will be
activated but we can not guarantee that all impressions will be
delivered and we are not responsible for any errors.
The creative must meet the requirements in the table
Anewlayerhastobepreparedandsetasthetoplayerovertheanimation
Arectangle (with the opacity parameter set) has to be drawn
and converted into a symbol (button) on the new layer
The symbol has to be linked to the ‘getURL’ function and
its settings should be determined as below (note the
character size for the variable _root.clickTag)
Thereshouldbeprovidedthehexadecimalbackgroundcolourcode
withtheSWFcreative(notapplicabletothetransparentadforms)
EachSWFcreativemusthaveasubstituteformatJPG
orGIF.
GIF and JPG creatives
Thecreativemustmeettherequirements(size&weight)inthetable
No other conditions specified
on (release)
{
getURL(_root.clickTag,"_blank");
}
OTHER INFORMATION
All advertisement forms specified in the table should be prepared
with the specified resolution, disk size and in accordance
with the following guidelines:
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2
3