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1. After establishing an online travel business, the business
owner moved to do search engine optimisation or SEO to
build up visits to his site. He is driven and wants to be on
the first page of Google in no time. Without know-how on
SEO, he then decided to hire an SEO consultant for the
work.

2. After four months of setting up the SEO campaign, with
the SEO consultant giving direction and the in-house
people doing the strategies, the business still did not show
any result. It was not ranking on the third page of Google
even, and the actual hotel reservation was next to zero
despite metrics display a considerably huge number of
visitors to the site. Pressing for results, the website owner
decided to re-strategise and in the meantime, concluded
the services of the SEO consultant.

3. While SEO advisors are good in search engine
optimisation, one person cannot do a comprehensive SEO
campaign alone and bid for results.

4. SEO is both basic and dynamic. It is simple because the
singular objective of SEO strategy is to increase page rank.
Search engines like Google, Yahoo, and MSN receive one
billion searches a day. SEO brings those searches to your
site. With more searches, you increase your chance of
getting the buyers of your product or services.

5. One thing that renders SEO dynamic is the fact that it
applies a variety of strategies that are ever-changing. New
techniques are being implemented particularly in the
aspect of social media.

6. In the case of the online hotel booking site, the SEO
consultant failed to achieve ranking simply because
despite his competency, he does not have a trained group
to aid him. SEO consists of a team of article
writers, bloggers, link builders, and social media
specialists.

7. Pure SEO can be delivered by an SEO company, which has
a full complement of confident, well-versed, fast, and
efficient SEO team members consisting of writers,
bloggers, link builders. SEO companies employ only those
with experience in SEO strategies, thus saving the
company's vital time and resources, and achieving results
not in months but days, even for fiercely competitive
keywords and key phrases.

8. Done correctly, SEO is a very efficient online marketing
strategy which companies heavily depend on for sales.

9. http://seoperth.net.au/