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iPad and Beyond: The Impact of
      Tablets and E-Readers on   James Gagliardi, VP Product, Digital River
                  E-Commerce
Guess My New Mobile Device

>    9.7 GB HD
>    Bluetooth
>    CompactFlash
>    SiriusXM
>    GPS Nav/Traffic/Weather
My New Mobile Device
Or My New iPhone Accessory
iPad and Beyond: The Impact of
      Tablets and E-Readers on   James Gagliardi, VP Product, Digital River
                  E-Commerce
Connected Devices
Touchpoints, not channels
Tablets and E-Readers
Tablets are the new coffee table book
Device Consolidation
Device Consolidation
Revisited: How Many Connected Devices Do you Have?
It’s not how many connected devices you have,
               it’s how many are

Inter-Connected
Amazon Kindle
Hulu
Pandora
Connected Devices | Convergence
>    The biggest distinction between connected TVs, tablets and PCs will be
     screen size
Connected Content
Identity War
Identity War | Who Can Own the User?
Identity War | Who Can Own the User?



                                       What Do These Four
                                        Have in Common?
Identity War | Facebook
Identity War | Amazon
Identity War | Apple- iTunes
User Accounts | Google
Identity War | Microsoft
Microsoft
Challenges
Be where your customers are.
If you are not, your competitors will be.
What to Build For?
Contextual User Experience




                 Keyboard/Mouse    Touch




                          Voice   Gesture
The Five Ws


   It’s Not Just How Your Customers Interact
                 with Your Brand,
           It’s Where, When, and Why.
To Determine the “What” To Build?




       And/Or        And/Or     And/Or   AND   AND..
APIs
Inter-Connect Content
And there’s More on The Way…




                               Augmented Reality
iPad and Beyond: The Impact of
      Tablets and E-Readers on   James Gagliardi, VP Product, Digital River
                  E-Commerce
Post Script: What About Sony?
Post Script: PayPal

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