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SXSW 2009
Interactive Festival Recap | April 2, 2009
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                        3
WHAT
THE
TWEET IS
SXSW?                             SXSW 2009
      Interactive Festival Recap | April 2, 2009
                                              4
SOUTH BY
SOUTHWEST OR
SXSW IS A FILM,
INTERACTIVE,
AND MUSIC
FESTIVAL IN
AUSTIN, TEXAS.                           SXSW 2009
             Interactive Festival Recap | April 2, 2009
                                                     5
SXSW INTERACTIVE
FESTIVAL
CELEBRATES THE
CREATIVITY AND
PASSION BEHIND
THE COOLEST NEW
MEDIA
TECHNOLOGIES.                            SXSW 2009
             Interactive Festival Recap | April 2, 2009
                                                     6
SO WHAT’S
IT REALLY
ABOUT?
                                   SXSW 2009
       Interactive Festival Recap | April 2, 2009
                                               7
A CONFERENCE FOR
PROFESSIONALS.




                                           SXSW 2009
               Interactive Festival Recap | April 2, 2009
                                                       8
PRODUCT
REVELATIONS AND
KEYNOTE SPEAKERS.




                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                      9
NEW TECHNOLOGY.




                                              SXSW 2009
                  Interactive Festival Recap | April 2, 2009
                                                         10
NEW WAYS TO
INTERACT.




                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     11
A UNIQUE SETTING.




                                                SXSW 2009
                    Interactive Festival Recap | April 2, 2009
                                                           12
THE BEST BRATWURST
IN AUSTIN.




                                           SXSW 2009
               Interactive Festival Recap | April 2, 2009
                                                      13
A FESTIVAL
INTERTWINED WITH A
CONFERENCE.




                                           SXSW 2009
               Interactive Festival Recap | April 2, 2009
                                                      14
NETWORKING EVENTS.




                                           SXSW 2009
               Interactive Festival Recap | April 2, 2009
                                                      15
LONG LINES.




                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     16
MORE LONG LINES.




                                               SXSW 2009
                   Interactive Festival Recap | April 2, 2009
                                                          17
BIG PRESENTATIONS.




                                            SXSW 2009
                Interactive Festival Recap | April 2, 2009
                                                       18
PRIVATE SCREENINGS.




                                            SXSW 2009
                Interactive Festival Recap | April 2, 2009
                                                       19
MUSIC.




                                     SXSW 2009
         Interactive Festival Recap | April 2, 2009
                                                20
AND OF COURSE…
LOTS OF TEX MEX




                                              SXSW 2009
                  Interactive Festival Recap | April 2, 2009
                                                         21
SOCIAL
NETWORKING
OUT THE
YIN YANG.
THE CONVERSATION
STARTED BEFORE WE
EVEN GOT THERE                            SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     22
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       23
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       24
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       25
THE CONVERSATION
CONTINUED…
AND IT
NEVER
STOPPED                                   SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     26
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       27
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       28
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       29
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       30
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       31
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       32
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       33
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       34
“WHAT AN A-HOLE!”




                                         SXSW 2009
             Interactive Festival Recap | April 2, 2009
                                                    35
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       36
WHO TWEETS?
Largest age group is 35-49
which composes 42% of
Twitter’s audience

62% access is at work vs.
35% from home




                                                         SXSW 2009
                             Interactive Festival Recap | April 2, 2009
                                                                    37
SXSW
WEB
AWARDS
                                 SXSW 2009
     Interactive Festival Recap | April 2, 2009
                                            38
TenThousandCents.com                               SXSW 2009
                       Interactive Festival Recap | April 2, 2009
                                                              39
Modernista.com                               SXSW 2009
                 Interactive Festival Recap | April 2, 2009
                                                        40
Hulu.com                               SXSW 2009
           Interactive Festival Recap | April 2, 2009
                                                  41
LostZombies.com                               SXSW 2009
                  Interactive Festival Recap | April 2, 2009
                                                         42
Absolut.com/absolutmachines                               SXSW 2009
                              Interactive Festival Recap | April 2, 2009
                                                                     43
WeTellStories.co.uk                               SXSW 2009
                      Interactive Festival Recap | April 2, 2009
                                                             44
PROXIMITY
MARKETING:
USING GPS
WITH SOCIAL
NETWORKING
                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     45
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       46
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       47
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       48
BRAVE
NUI
WORLD                           SXSW 2009
    Interactive Festival Recap | April 2, 2009
                                           49
NUI =
NATURAL
USER
INTERAFACE
                                    SXSW 2009
        Interactive Festival Recap | April 2, 2009
                                               50
NOT NATURAL



                                     SXSW 2009
         Interactive Festival Recap | April 2, 2009
                                                51
BRINGING THE
NATURAL TO THE
   VIRTUAL



                                        SXSW 2009
            Interactive Festival Recap | April 2, 2009
                                                   52
QUICK TO DELIGHT =
 QUICK TO LEARN




                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     53
WHERE IS IT ALL
  HEADED?




                                         SXSW 2009
             Interactive Festival Recap | April 2, 2009
                                                    54
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       55
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       56
MORE
MINDBLOWING
STUFF

                                     SXSW 2009
         Interactive Festival Recap | April 2, 2009
                                                57
Flirtomatic.com                               SXSW 2009
                  Interactive Festival Recap | April 2, 2009
                                                         58
wakinguphannah.ca                               SXSW 2009
                    Interactive Festival Recap | April 2, 2009
                                                           59
opensports.com                               SXSW 2009
                 Interactive Festival Recap | April 2, 2009
                                                        60
NEW
MARKET
RESEARCH
                                  SXSW 2009
      Interactive Festival Recap | April 2, 2009
                                             61
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       62
TRANSITIONING TO A NEW MODEL




                                                   SXSW 2009
                       Interactive Festival Recap | April 2, 2009
                                                              63
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       64
•Provides free direct measurement of audiences for sites,
blogs, videos, games, widgets and all forms of distributed
content.

•Measures demographics, geographic, access points,
lifestyle interest or brand affinities which gives a visible
snapshot of the on-line audience and their on-line behaviors.




                                                                              SXSW 2009
                                                  Interactive Festival Recap | April 2, 2009
                                                                                         65
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       66
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       67
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       68
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       69
•WhosTalkin.com is a social media search tool site
that allows users to search for conversations
surrounding topics they are interested in.

•Data is taken from 60 of the internets most popular
social media gateways




                                                                          SXSW 2009
                                              Interactive Festival Recap | April 2, 2009
                                                                                     70
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       71
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       72
•Get Satisfaction is a user driven customer service community
designed for companies and customers to communicate with each
other.

•The site provides forums where customers discuss problems with
products and services of companies, whether the company
participates or not.

•Users are free to ask, free to answer, and free to start a new
conversation.



                                                                                     SXSW 2009
                                                         Interactive Festival Recap | April 2, 2009
                                                                                                73
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       74
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       75
WHAT ABOUT THE
MUSIC?
                                        SXSW 2009
            Interactive Festival Recap | April 2, 2009
                                                   76
SHOWS AND SHOWCASES

                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     77
SPONSORED PARTIES


                                        SXSW 2009
            Interactive Festival Recap | April 2, 2009
                                                   78
WHAT
DID WE
LEARN?                          SXSW 2009
    Interactive Festival Recap | April 2, 2009
                                           79
KEEP UP WITH YOUR
CONSUMERS AND
LISTEN TO
THEM.
                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     80
GO FROM DATA
TO
INSIGHT.
                                           SXSW 2009
               Interactive Festival Recap | April 2, 2009
                                                      81
DON’T IGNORE THE
VOCAL
MINORITY
                                          SXSW 2009
              Interactive Festival Recap | April 2, 2009
                                                     82
REAL TIME
IS THE
BENCHMARK

                                   SXSW 2009
       Interactive Festival Recap | April 2, 2009
                                              83
DON’T TRY TO
CONTROL THE
CONVERSATION…
JOIN THE
CONVERSATION

                                            SXSW 2009
                Interactive Festival Recap | April 2, 2009
                                                       84
MOBILE IS
QUICKLY
BECOMING
THE GATEWAY
TO THE
INTERNET                             SXSW 2009
         Interactive Festival Recap | April 2, 2009
                                                85
THE BEST WAY TO SELL
DIGITAL IS TO
UNDERSTAND IT,
TRY IT,
LIVE IT.

                                              SXSW 2009
                  Interactive Festival Recap | April 2, 2009
                                                         86

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SXSW 2009 Interactive Recap