SXSW is an annual film, interactive media, and music festival and conference held in Austin, Texas. The interactive portion of SXSW celebrates new technologies and brings together professionals in the technology industry to showcase new products, attend keynote speeches, and see demonstrations of new technologies, applications, and ways of interacting with media. It is also a place for networking, attending music performances and showcases, and learning about emerging trends in technology and how consumers are adopting new forms of media through analysis of social media usage and conversations.
36. WHO TWEETS?
Largest age group is 35-49
which composes 42% of
Twitter’s audience
62% access is at work vs.
35% from home
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Interactive Festival Recap | April 2, 2009
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37. SXSW
WEB
AWARDS
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Interactive Festival Recap | April 2, 2009
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64. •Provides free direct measurement of audiences for sites,
blogs, videos, games, widgets and all forms of distributed
content.
•Measures demographics, geographic, access points,
lifestyle interest or brand affinities which gives a visible
snapshot of the on-line audience and their on-line behaviors.
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Interactive Festival Recap | April 2, 2009
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69. •WhosTalkin.com is a social media search tool site
that allows users to search for conversations
surrounding topics they are interested in.
•Data is taken from 60 of the internets most popular
social media gateways
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72. •Get Satisfaction is a user driven customer service community
designed for companies and customers to communicate with each
other.
•The site provides forums where customers discuss problems with
products and services of companies, whether the company
participates or not.
•Users are free to ask, free to answer, and free to start a new
conversation.
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Interactive Festival Recap | April 2, 2009
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