1. Global Conferencing & Communication Solutions
AV & Conferencing Solutions:
Verrex Capabilities Overview
New York | Boston | Tampa | Houston | Toronto | London | Mumbai | Singapore | Hong Kong | Shanghai | Tokyo | Sydney

2. Company Profile
Founded in 1947, Verrex is a global design-build integrator and managed services provider of advanced conferencing,
collaboration and presentation technologies. Specializing in benchmark enterprise-level corporate solutions, clients
engage Verrex to help them communicate, collaborate and articulate locally and globally through videoconferencing,
audio conferencing, digital signage, presentation systems and other audiovisual technologies.
Superior performance is Verrex’s hallmark offering clients the industry’s highest level of execution, broadest global
footprint, universal standards and a sophisticated portfolio of comprehensive services. Verrex expertise includes strategic
planning and consulting, systems design, systems engineering, project management, procurement, fabrication, control
systems programming, installation, service and preventive maintenance programs, on site staffing, managed conferencing
and VNOC services.
The Verrex approach draws from a proprietary quality management process that documents each stage in a successful
design, system and service deployment. Refined over six decades, the Verrex Process ensures consistent best-in-
quality standards regardless of project, challenge or geography. In its ongoing commitment to professional excellence,
technical education is paramount at Verrex. The company’s technical staffs are required to hold InfoComm Certified
Technical Specialist designations allowing Verrex to achieve the highest industry certification, InfoComm’s Diamond
level Audiovisual Solutions Provider (AVSP) status.
“ Verrex has a long history of performance, innovation and professionalism
that is reflected in the work they do.
”
Evolving its resources, expertise and presence inline with the needs of its clients has long been a focus of Verrex. In the
1950s the company supplied and serviced distributed background music systems. In the 1960s the company expanded
into two-way radio, school intercom, sound and CCTV systems. During the 1970s the company focused predominantly
on large venue sound systems. In the 1980s and 1990s Verrex broadened its offerings to include corporate audiovisual
and conferencing systems design, integration and service. Verrex continues to grow its expertise with GMS™, global
managed services, designed to simplify the usage and management of conferencing technologies.
Verrex has been family owned for three generations promoting a unique corporate culture that values camaraderie and
peer mentoring. The company has also been recognized by Systems Contractor News as a Top 50 Systems Integrator
each year since the program’s inception in 1994. In 2009, Verrex added the “Excellence in Business - Growth Strategies”
award from the National Association of Systems Contractors, recognizing the company’s visionary strategy for executing
a successful global business model. In 2011, Verrex President & CEO, Thomas Berry Jr., was elected to InfoComm’s
Board of Directors, further establishing the company as a thought leader in the AV and conferencing space.
With principle offices in North America, Europe and Asia, Verrex has strategically positioned its presence to serve
corporate hubs around the globe. A network of over 200 service partners rounds out coverage globally. For a complete
list of Verrex offices worldwide, or for more information about our partner alliances, please visit www.verrex.com.
(Cover Photo: The Nielsen Company Executive Boardroom; Photo Right: State Street Executive Conference Room)

3. Capabilities
Global Perspective Matched by Localized Capabilities:
The evolution of Verrex capabilities is in direct response to client needs for superior, end-to-end audiovisual standards throughout offices at any location
on the globe. From design to installation through to managed services, clients rely on Verrex as a proven, single source for all their AV applications
worldwide, regardless of project size, challenges or geography.
Design Development Rack Fabrication
At the earliest stage, the Verrex Design team conceptualizes the integration of In-house rack fabrication allows Verrex to closely monitor quality factors such as
AV into the space. Verrex innovative system designs are guided by client need, proper assembly, wiring and cable identification as equipment is placed in racks.
application, room layout, acoustics, infrastructure and other factors that can Fabrication Technicians are trained to read and translate AV system diagrams
affect performance and user experience. Proper and precise design translates and to follow strict industry standards as part of Verrex’s multiple Quality
into fewer change orders, fewer missed details and fewer corresponding budget Assurance checks.
overages. Our certified Designers focus solely on the design process including
needs analysis, coordination with architect and interior design agendas, initial Control System Programming
budgeting, preliminary equipment selection and defining system requirements. Verrex certified Control System Programmers have considerable experience
Most beneficial to clients, Verrex Design develops comprehensive drawing with leading control system products including Crestron and AMX. Programmers
packages inline with architectural phases, schedules and requirements. coordinate closely with clients and Verrex Design to develop intuitive, user-
friendly interfaces to control AV systems and environmental devices such as
Project Management lighting.
Verrex Project Managers are a disciplined, highly focused group who ensure
projects are kept on course. A Project Manager is assigned to every installation Quality Assurance
and is the single point of contact for resources, milestones and deliverables. All systems are staged in-house and undergo thorough Quality Assurance
Project Managers attend scheduled on-site meetings, supply project timelines, checks prior to leaving the Verrex facility for installation. Certified QA Technicians
submit project status reports, coordinate subcontractors and, ultimately, lead the stage and test system components to confirm proper functionality, confirm the
execution process. systems intended design and to make adjustments as required.
Project Engineering Installation
Project Engineering is a methodical process of ensuring system integrity. Verrex The responsibility of providing a complete working system, using the highest
Project Engineers conduct extensive equipment research, determine equipment industry standards and quality workmanship, falls to the Verrex Installation team.
viability and verify components will work together to achieve desired results. An InfoComm certified, our Installers perform detail-critical work including structural
in-house AutoCAD team provides drafting support, depicting AV schematics and support for screens, projectors and displays; cable riser management; custom
architectural details in comprehensive system diagrams. AV terminations; and component networking. Once all components are in place
the team makes final adjustments to optimize system performance.
Procurement
Verrex Purchasing maintains strong relationships with over 250 of the industry’s GMSTM (Global Managed Services)
best-in-class manufacturers. Leveraging these relationships, the group is Verrex GMS is a comprehensive suite of services designed to increase usage
responsible for obtaining the highest quality, application-specific equipment at and decrease the operational complexity of business-critical audiovisual systems.
the most competitive cost. GMS features Professional Services, VNOC Services, Preventive Maintenance,
Service and Onsite Staffing & Training.

4. Credentials
Industry Certification
Verrex is a Diamond Level AudioVisual Solutions Provider (AVSP), as designated by InfoComm International, the global association for the professional AV
industry. Diamond AVSP is the highest level of certification achievable in education and training. This certification signifies Verrex sales, design, engineering,
installation and managed services staffs have earned AV specialist credentials, awarded solely to those professionals who have demonstrated thorough
comprehension of AV science and technology by passing InfoComm administered courses and exams. InfoComm certification is internationally recognized
and supported by the professional AV industry.
All three levels of AV specialist are part of the Verrex team:
CTS-D (Certified Technology Specialist - Design), CTS-I (Certified Technology Specialist - Installation), CTS (Certified Technology Specialist - General)
Solution Certifications. Verrex solution certifications ensure the highest level of expertise for business-critical applications:
Videoconferencing/Audioconferencing
» Cisco Registered Partner: Cisco Select Certified Partner
» Cisco ATP (Authorized Technology Provider): Cisco TelePresence Video Advanced Partner
» Cisco TelePresence Video Advanced: Field Engineer, Systems Engineer, Account Manager (North America + Asia Pacific)
» Cisco TelePresence Video Express: Field Engineer, Systems Engineer, Account Manager (EMEA)
» Polycom Certified Professional Designer, Certified Professional Installer
» Polycom Certified Videoconferencing Engineer (CVE)
» Polycom ATX Design & Implementation Certified
» Polycom Installed Voice Certified
» Polycom Infrastructure Certified
» Polycom Video Certified
» ClearOne Certified Professional Designer, Certified Professional Installer, Certified Technical Specialist
» LifeSize Pro-Partner, Certified Sales Professionals
» BiAmp Audia Certified
Control Systems
» Crestron Certified Masters Programmer, Certified Commercial Systems Designer, Certified Professional Installer
» AMX Certified Programmer (ACE), Certified Designer, Certified Installer
» Lutron ProAV Certified, Commercial AV Certified, Commercial Lighting Design Certified
» Extron Certified Advanced AV Technician, Certified AV Associate
» Extron Configurable Control Systems Certified
Video
» Crestron Digital Media: Digital Media Certified - Designer, Digital Media Certified - Engineer, Digital Media Certified - Technician
» Christie Digital MicroTiles: Installer Certified
» ISF Commercial Calibration Training
Audio/Sound System
» BiAmp Audia and AudiaFlex Certified » ClearOne Certified
» BSS SoundWeb Certified » Synergetic Audio Concepts (Syn-Aud-Con) Sound System Design
» Peavey MediaMatrix Certified » Polycom Installed Voice Certified
Engineering
» National Institute for Certification in Engineering Technologies (NICET)

5. GMSTM (Global Managed Services)
Verrex GMS (Global Managed Services) is a comprehensive suite of solutions designed to increase usage and simplify the operation and management of business
critical audiovisual and conferencing systems. Now management, support and maintenance of all collaboration, conferencing and presentation technologies – the
complete range of visual communication systems and components – can be centralized providing a single-source umbrella for:
Professional Services Preventive Maintenance & Repair
Analysis and recommendations to improve Preventive maintenance and critical care
AV infrastructure. service options.
VNOC Services Onsite Staffing & Training
End-to-end concierge management of audio Human capital to provide immediate support,
and video conferences. operation and training services.
Professional Services Onsite Staffing & Training
A collaborative dialog with Verrex GMS will help identify and anticipate an organization’s Choose from dedicated onsite staffing or staff augmentation to provide live meeting
evolving AV communication needs. Professional Services provides a critical road map, support, room checks, set up and trouble-shooting. A comprehensive training and
assessing options, operations, infrastructure, service gaps and business requirements certification program is required for all Verrex placed technicians and can be made
to arrive at the best, most strategic decision for the enterprise. available to an organization as part of their own training process.
Preventive Maintenance & Repair VNOC Services
A comprehensive suite of service and support offerings to maximize uptime and ROI: Solutions designed to monitor and manage video and audio conferencing environments
24/7 global help desk, preventive maintenance, service agreements, equipment repair, ensuring trouble-free, effective and consistent communication across single or multiple
loaner & rental systems, critical spares, asset management and on-call Service Desk. time zones. Verrex VNOC services include: device and network monitoring; device
Customization puts cost control in the user’s hands, selecting only those options that management; bridging services; conference scheduling and reservation management;
match a specific budget and need. conference management; and problem management.

6. Envir
Environmental Responsibility
Promoting smart choices for our clients, our employees and the environment.
BEST PRACTICES IN GREEN AV RESPONSIBLE CORPORATE CULTURE
For each project, Verrex indentifies areas where a client can Verrex is also committed to making responsibility and sustainability an integral part
contribute to environmental responsibility and a sustainable future, of its own corporate environmental goals and policy:
including:
Business Travel. All Verrex employees are required to use videoconferencing
Identify efficiency-based equipment during the design phase whenever possible to minimize travel.
Incorporate recycled products and use fewer virgin materials, Telecommuting. Verrex provides for telecommuting opportunities that preserve a
including reuse of owner furnished equipment where feasible high level of performance while reducing emissions caused by commuting. Verrex
enables employees to utilize desktop and PC-based video to visually telecommute,
Participate in manufacturer recycling programs, including lamp based on particular job requirements.
recycling programs for expended projector bulbs
Operations. Through Verrex’s proprietary Quality Management System (QMS), the
Work with vendors who build products striving to improve energy company strives to reduce energy consumption and its carbon footprint in rack
consumption fabrication and testing. Verrex complies with environmental legislation, including the
EU’s directives on RoHS.
Ensure proper ventilation so least amount of energy is used for
cooling Energy Consumption. Verrex offices are encouraged to implement plans to reduce
energy consumption by addressing the use of heating/cooling systems, lighting and
Select FSC (Forest Stewardship Council) furniture, promoting electronics. This includes occupancy sensors to turn ceiling lights on only when
responsible management of forests sensing body heat.
Integrate control systems for AV, lighting and shades, as well as a Office Supplies & Materials. Verrex encourages all offices to purchase
central part of building management systems environmentally friendly products. Digital marketing materials are preferred, keeping
print runs to a minimum.
Integrate digital signage to reduce use of non-recyclable materials
Recycling. Verrex offices, where available, participate in programs to recycle cans,
bottles, mixed paper and cardboard.
Shipping. Verrex reduces the amount of materials used in shipping, sourcing
reusable packing containers where feasible and consolidating shipments from core
vendors.

7. Case Study
Benefits of Global AV Standards
Audiovisual systems and services integrated consistently worldwide accelerates adoption of
State Street’s global vision for conferencing, collaboration and presentation technologies.
From their US-based headquarters in the 36-story signature gateway of Boston’s financial district, to the 2009-constructed
London HQ at Canary Wharf, to locations around the globe, State Street sought commonality between offices for their
ambitious AV design, installation and managed services needs. As the multinational organization’s reliance on AV has grown,
Verrex has evolved in-line with their requirements, irrespective of geographic borders, size of projects or challenges.
AV Archetype Provided Cost Containment Managed Services Improved ROI on AV Assets
Needs Addressed
Global Standardization State Street sought cost effective roll out of video and audio systems State Street’s economic and operational mandates to avoid unplanned
Single-source Accountability across numerous, global offices. Specific to State Street criteria, service costs and ensure peak systems’ performance required longterm,
Verrex custom designed templates for common State Street room post installation support throughout North America and Europe. Verrex
Services Featured types that allowed the firm to grow its unique AV infrastructure globally, implemented a comprehensive suite of managed services providing
Design, Installation & Service
without each office having to do the groundwork on their own. State Street with protection for their AV investments at fixed annual
Key Project Locations Locations including Boston, Kansas City, Dublin and Milan selected costs. Under the multi-year program, State Street received unlimited
Alameda, CA an established room or system model to be deployed. Proven service visits, priority service response, preventive maintenance, 24/7
Austin, TX processes for design, engineering, project management, fabrication on-call ServiceDesk support, remote device management and systems
Boston, MA and installation further streamlined integration and cut costs. training.
Cambridge, MA
Chicago, IL
Jacksonville, FL Interface Standards Optimized Productivity On-Site Staffing Decreased Operational Strain
Kansas City, MO Rather than “cookie cutter” solutions, Verrex created standards Resource realities – finding, training and managing AV personnel –
Malvern, PA exclusive to State Street’s enterprise needs. Control system prompted State Street to seek to optimize staffing costs and operational
New York, NY functionality and touchpanel layouts were designed to ensure user efficiencies. Verrex deployed fully integrated, Verrex-managed AV
Princeton, NJ
interfaces were familiar, intuitive and State Street-branded, regardless workforces at key State Street locations worldwide, responsible for
Sacramento, CA
San Francisco, CA of location. Such standards increased productivity and alleviated supplementing in-house staff. Sites such as Boston, Toronto and
Winston-Salem, NC training needs, allowing a Vice President from the Princeton office to London utilized this on-site staffing segment of Verrex managed
Montreal, Canada walk into the Frankfurt office and conduct a videoconference without services to provide live meeting production support, room checks and
Toronto, Canada support or downtime. setup and Tier 1 troubleshooting.
Brussels, Belgium
Dublin, Ireland
Frankfurt, Germany Accountability Evolved In-Line with Objectives Global Perspective Addressed Diversity
Krakow, Poland Sprawling projects such as the build-out of State Street headquarters Although a degree of commonality exists between all offices,
London, United Kingdom in Boston and London required management of multiple teams and acknowledging the diversity between State Street’s multi-country
Luxembourg commissioning of dozens of systems concurrently. To meet State locations was crucial. Adapting to how one office differed culturally from
Milan, Italy
Street’s objectives of time-critical deployment and completion within another meant, first and foremost, respecting that culture. Verrex utilized
Bangalore, India
Hangzhou, China budget, Verrex assigned dedicated project managers, ensuring a network of local experts to ensure teams were aware of proper
accountability and clearly-defined leadership at all project stages. practices and procedures at all times.
(Photo: State Street Lafayette Conference Center)

8. Project Profile
Project Briefs
Asia Pacific
Bain Capital Asia LLC Deutsche Bank
Kishimoto Building, Tokyo, Japan International Commerce Centre, Kowloon, Hong Kong
Project management, systems engineering, control systems programming, CAD, fabrication
and field installation services for upgrade of a large conference room to improve videoconference, Corporate Meeting Spaces:
audio conference and presentation capabilities. This included coordination of millwork contractor, Systems design, project management, systems engineering, control systems programming,
equipment upgrades to higher industry standards including HD videoconference system and CAD, fabrication and field installation services for integration of audiovisual and videoconference
RF-shielded microphones. systems in two corporate meeting spaces. Integrated systems included 70” and 46” LCDs,
high-definition videoconference system, multiple rack-mounted sources, boundary microphones,
China Light and Power Hong Kong Limited audio conference system and table-top touch panels.
Shamshuipo Centre Kowloon, Hong Kong
Systems design, project management, systems engineering, control systems programming, Sky Lobby Media Wall:
CAD, fabrication and field installation services for upgrades to multiple executive style board Project management, systems engineering, control systems programming, CAD, fabrication
and conference rooms to integrate videoconference capabilities. Integration included and field installation services for integration of Christie MicroTiles video wall. The media wall
incorporation of high-definition displays, audio conferencing, high-definition videoconferencing consists of a 30-tile wide by 5-tile high display, 150 rear-projection color video tiles in total
and room automation including auto-shutdown and remote system control (eControl). seamlessly interlocked. The video wall processor allows up to 16 DVI or RGBHV and 16
Integration further incorporated a standard template for equipment with variations on display different SDI, HDSDI, 3GSDI, component, S-Video and composite video formats. The
technologies and microphones dependant on room conditions. processor was configured to allow various display options including: a single video image
with a resolution of 16200 x 2040 AND up to 32 multiple video images of varying resolutions
Jefferies International and tile sizes to make one tiled image with a resolution of 16200 x 2040.
Cheung Kong Centre, Central, Hong Kong
Systems design including architectural design drawings, project management, systems Onsite Staffing: Project Management:
engineering, control systems programming, CAD, fabrication and field installation services Verrex provided a dedicated, full-time onsite Project Manager for a six-month contract. The
for integration of audiovisual and videoconference systems in divisible conference room Project Manager reported to a designated Deutsche Bank representative and worked out
and multiple trading floor displays. Integrated systems included dual 52” displays, high- of the company’s Cheung Kong Centre office in Kowloon, Hong Kong. The Project Manager
definition videoconference system, multiple rack-mounted sources and wireless touch was responsible for managing the integration of Deutsche Bank’s International Commerce
panels. Centre office including the Auditoriumand media wall projects.
(Photo: Deutsche Bank - International Conference Center, Hong Kong Sky Lobby Media Wall)

9. Project Profile
State Street Bank and Trust Company
EMEA Headquarters, Canary Wharf
London, UK
State Street, one of the world’s leading providers of financial services to institutional investors, PROJECT HIGHLIGHTS
selected Verrex to integrate conferencing, collaboration and presentation technologies Among the various systems specified, State Street required a sophisticated, multipurpose
throughout the company’s new EMEA headquarters, sited prominently at Canary Wharf. meeting space for a broad range of applications. Verrex worked closely with the client and
The multi-floor, multi-room fit out consisted of over 50 bespoke AV-centric and enhanced designer to integrate a versatile solution to meet the presentation, videoconferencing,
spaces including incident management and control rooms, training and breakout rooms, recording and building-wide broadcast capabilities. A key highlight of the space is the
reception, waiting areas, videoconferencing, standard and divisible meeting rooms, IT flexibility in its operation.
monitoring rooms, trading area, employee cafe, multi-configurable large meeting space
and a building-wide TV distribution system. The corporate meeting space is a multi-divisible room, capable of three unique configur-
ations: a large singular space, a dual space or three independent spaces. There are three
CHALLENGES 16:9 27mm (108") motorized projection screens, each with
State Street undertook a major reorganization and invest- integrated videoconference camera, and three DLP projectors
mentin its London operations, migrating services and in each area that display high-quality video and presentation
approximately 2,500 staff personnel from locations at materials independently or, when the space is combined, all
Canada Square, Royal Exchange, Bank Street and Cannon together. Sources include computer, HD codec, HD DVD, cable
Street into the new Canary Wharf site. During integration television receiver and facility-wide television distribution system.
Verrex teams worked within the constraints of an occupied, The system is also capable of broadcasting live to the building-
in-flux office space as furniture, equip-ment and staff were wide network, which allows events to be aired simultaneously
moved in from other offices. This project exemplified Verrex’s across the facility. Events in the space can be recorded, edited
ability to turn over multiple rooms concurrently on time, in via an on-site production suite and made available for multi-
budget, under strict deadlines and schedule changes, with casting over the client network.
no disruption to the client’s operations.
IP-based HD videoconferencing capabilities are available in
SOLUTIONS each of the three spaces, or any combination of the spaces,
Demonstrating the proper training and credentials, Verrex within the room. All incoming video appears on one, or all,
personnel met the rigorous pre-qualification and vetting of the projection screens, depending on room configuration.
standards implemented by Canary Wharf’s business district.To ensure shifting turn-over Three fixed HD cameras capture images of the main stage and lectern while three additional
and training dates were met, while staying within budget, required dedicated project cameras, built into the projection screens’ housings, capture the seated audience.
management with a clear point of accountability. Equipment deliveries, on-site quality
assurance, installation, coordination of trade teams, progress reports and scheduling It was crucial to State Street that the system offer a high level of versatility for its presenters.
were all the responsibility of the Project Manager assigned solely to the fit out. Presenters have the ability to run presentations and control basic functions on their own
from wireless touchpanels in the space. The presenter can also elect to have their session
handled completely by AV technicians located in the room’s control booth, equipped with
LCD displays and touchpanels for monitoring the event and controlling audio, video, sources
and environmental conditions such as lighting.
(Center Photo: State Street London Headquarters Multi-Configurable Large Meeting Space)

10. Project Profile
KPMG LLP
Executive Boardroom
New York, NY
“ I am pleased to provide my highest recommendation for Verrex’s audiovisual services. After five years of working side-by-side with
them, we have only the highest regard for their experience, professionalism and ability to make the right things happen.
”
- AV Services Manager, KPMG LLP
Creating a space that encourages collaboration, provides for optimum communication, the custom-built Boardroom table is equipped with twelve 17" flat panel LCD monitors. Each
maximizes the impact of high-definition presentations and aesthetically represents the monitor resides in a motorized lift-housing that rises up out of the table when needed, and
firm’s prestigious reputation, was the criteria in the design and integration of audiovisual recesses under the table when not in use. Positioned between two seated meeting par-
systems for KPMG’s Executive Boardroom. KPMG, provider of assurance, tax, legal, ticipants, the monitor shows the same image displayed on the main projection screen.
consulting and financial advisory services to clients around Program audio for the presentation sources is routed through
the globe, selected Verrex for this key, AV-enhanced a digital surround processor and distributed to four, high-quality
executive space. wall-mounted loud-speakers at the front and rear of the room.
CHALLENGES At each of the 26 seated table positions, unique audio con-
Incorporate extensive audiovisual technology into the ference equipment is embedded into the millwork and virtually
Executive Boardroom without overwhelming meeting concealed when not in use. All table positions include a low
participants or impacting the room’s refined style. Display profile microphone in a flip top, capacitive microphone mute
and audioconference components would need to be switch with green LED to indicate active state, headset port
integrated into the custom, marble-inlay table. and an individual loudspeaker. Incoming audio from conference
calls is routed to each loudspeaker providing optimum volume
SOLUTIONS per participant station. In addition, all embedded microphones
During the design phase, Verrex provided documentation have a dedicated echo canceling processor to eliminate noise
and direction for build-out and infrastructure requirements and echo during an audioconference.
to the architect and contractors. This ensured system
functionality and performance needs would be met while
keeping the integrity of the interior design intact. Plans for addressing environmental The Boardroom’s audiovisual systems can be controlled from a dedicated operator’s station
factors, such as lighting and shade control, were also a focus during the design phase. within the room or from the equipment rack station located outside. Each control station is
Verrex Design, Project Management and Field Engineers worked closely with the millwork equipped with identical 15" LCD touchscreen controllers with custom menus and graphics.
contractor to seamlessly embed AV components into the custom table.
GLOBAL MANAGED SERVICES
The Boardroom presentation system allows for the display of high-definition video sources KPMG selected a Verrex Preventive Maintenance contract to keep the AV systems in this
and computer graphics onto a large projection screen via a ceiling-mounted projector, key, executive space at peak performance and to have unexpected issues addressed quickly.
which is recessed in the soffit. The projected image is formatted for high-definition, wide-
screen technology. In addition to the main projection display system,
(Center Photo: KPMG New York Executive Boardroom)

11. Project Profile
Alcatel-Lucent
HD Videoconferencing Executive Boardroom
Murray Hill, NJ
“ From putting together the best team to design, manage and integrate our projects to following up with our service needs,
Verrex understands the importance of delivering quality each and every time. - IT Executive Support Manager, Alcatel-Lucent
N e w l y f o r m e d t e l e c o m m u n i c a t i o n s l e a d e r, A l c a t e l - L u c e n t , r e q u i r e d a
”
and custom mirror assembly are housed in the renovated projection room. Verrex
videoconferencing solution unlike any other - high-definition that would utilize the specified the Polycom HDX 9004 conferencing codec to deliver high-definition voice,
company’s own network and allow executives, from various points on the globe, video and content sharing. Ceiling-mounted loudspeakers provide high quality audio.
to interact as if they were all in the boardroom together. Alcatel-Lucent selected
Verrex as the designer and integrator of this industry A 12" tabletop multimedia touchpanel and 8" wireless lectern touchpanel control
first project. all audiovisual and specially designed lighting in the
room. The tabletop touchpanel features both “user” and
CHALLENGES “tech” modes. User mode, with a simple and intuitive
Dismantle the existing 11-year old system and interface, allows executives to conduct presentations and
design, build and install one of the first true HD videoconferencing and features speed and one-touch
videoconferencing solutions in its place. Architectural dialing. The tech mode allows AV and IT support staff to
modifications would be required to adapt the room manage all system components. The control system was
and ensure an authentic collaborative experience. The also custom programmed to create unique, visual lighting
innovative system would have to be as intuitive as cues; lights illuminate on the active participants and
possible for high-level executives to use unaided at all darken in the galley seating area.
hours. A demanding deadline of just six weeks would
require flawless coordination. Two distinct room details provide additional visual cues:
microphone status collars translate mic state into colors
SOLUTIONS (green for a live mic, red when muted and yellow during
With Verrex Sales advanced in design, unique details system warm-up) and a multi time zone digital clock is
and equipment were specified prior to moving to the mounted in the soffit.
engineering stage. The Verrex Design team provided the project architect with
drawings for reconstruction to ensure the room suited the new technology. In order to SYSTEM HIGHLIGHTS
meet the strict timeline, Verrex Project Management was tasked with driving the Integrated controller, wireless and tabletop touchpanels, universal signal processors,
entire schedule and coordinated all trades including architects, lighting and matrix switcher, video processors, HD DVD player, multisystem VCR, HD cable TV
construction. tuner, HD videoconferencing codec, HD camera, HD LCD projector, rack and lectern-
mounted HD LCD monitors, 46" LCD displays, custom mirror assembly, rear-
All components were designed with an infrastructure to support 1080p. This three- projection screen, ceiling loudspeakers, audio matrix mixers, amplifier, gooseneck
display boardroom features a 60" x 107" 16:9 rear-projection screen flanked by two lectern microphone, push-to-talk tabletop microphones, microphone status collars
46" LCD displays, all capable of displaying a variety of sources. An HD LCD projector and multi-zone digital clock.
(Center Photo: Alcatel-Lucent High-Definition Executive Boardroom)

12. Project Profile
Arnold Worldwide
Presentation and Screening Room
Boston, MA
“ As Director of AV Services for a major Advertising Agency, it’s my job to keep up with technology in our conference rooms. Our work is our product. If it
doesn’t look great, we don’t get noticed. With the help of Verrex and our architects, they truly created a showpiece. Open concept, clean lines, an amazing
screen, and environmentally friendly. Employees are stepping over each other to book this room. I’ve worked with many companies over my career, and
Verrex is the best. They are well worth the price of admission. Piece of mind, great project management, as well as a superior product and staff. Would
recommend to all businesses. - Director of AV Services, Arnold
”
Arnold, the leading ad agency responsible for energizing brands such as Volvo,
Carnival Cruise Lines and Jack Daniels, sought to convey an unmistakable message
correct 16:9 aspect ratio; or two images, one on either side. Presentation sources
include high-definition and standard DVD, laptop, two game consoles, satellite radio
to clients and staff about their world-class creativity, energy and insight. Arnold and DVR. The system features a sophisticated, multi-window image processor with
selected Verrex to help deliver this message, loud and clear, via the agency’s AV- edge-blending capabilities.
enhanced Presentation & Screening Room, featuring an eye-catching 190" x 60"
rear projection display. The result - immediate and Verrex recognized audio would play a critical role in
powerful reactions from clients and staff the moment energizing presentations. To achieve an immersive effect
they enter the room. – making the audience feel as if they are in the presen-
tation, not just watching it – audio from the various
CHALLENGES sources is broadcast through a powerful, 7.1 surround
The room’s intended use, to review and present sound system. Six full-range program speakers in the
campaigns to clients and staff, demanded an exciting, ceiling and a front-firing subwoofer incorporated into the
flexible solution. Visual impact was foremost with a front wall deliver robust sound throughout the room.
display that would fill the entire front wall, capable of
multi-configurations. A powerful audio solution would A custom programmed, 6" touchpanel at the main table,
be needed to fuel presentations. Environmentally- which can be run wireless or wired, permits non-technical
conscious Arnold requested the project be “green- users to easily hold and conduct meetings through the
friendly”, including reuse of existing equipment when use of intuitive menus. To further enhance the audience
possible. experience, Verrex also incorporated control of environ-
mental devices such as lighting and shades. Arnold staff
SOLUTIONS can easily direct presentations, adjust audio, recall
To provide Arnold with a complete solution, Verrex coordinated with the project lighting scenes and set the right mood, all from the
architect, MEP engineer, furniture supplier and general contractor. This included a integrated touchpanel.
thorough needs analysis to initiate design direction and AV architectural drawing GREEN AV
development. Verrex worked in parallel with the architect’s development of interiors Several green, best-practices were featured in the project. An e-control system was
and environmental considerations to ensure all client specifications would be met. To integrated for remote monitoring of system status. Programmed to shut down when
achieve the client’s desired effect, the room required specific interior build-out as well not in use or at the end of the business day, remote monitoring helps preserve the
as acoustical, lighting and window treatments. life of projection lamps and cuts down on energy consumption. At Arnold’s request,
Verrex also utilized any existing client-owned equipment that could fulfill the
The Presentation Room features a single, glass rear projection screen with 16:9 HD requirements of room functionality. Part of its Quality Assurance Program, Verrex
aspect ratio. Three projectors allow for multiple display configurations: a single 190" x thoroughly tested each reused component at its own facility to ensure compatibility
60" continuous image that fills the entire wall; a centered 107" x 60" single image with and stability before on-site installation
(Center Photo: Arnold Presentation & Screening Room)

13. © Copyright Verrex Corpo ation. Al Rights Reserved.
C yrigh rporation All hts eser d.
serve
Norwalk, Connecticut
The Nielsen Company - Conference Room

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Copyrigh V rrex orporation A R ghts eserved.
rex
Houston, Texas
KPMG - Energy Institute Lobby

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Copyrigh V rrex or oration All R ghts e erved
l d.
New York, New York
United Hospital Fund - Boardroom

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C pyr h V rre orporati n.
po ti Righ eserved
Trenton, New Jersey
Pfizer Aviation - Operations Room

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C pyrigh Verrex Corporation A R ghts eserv d
ri or
Kowloon, Hong Kong
Deutsche Bank - Sky Lobby Media Wall

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C p rg errex o p r tio A Righ
re g eser ed
e
Norwalk, Connecticut
IMS Health - Conference Room

19. Expertise Systems Applications
Design/Build Videoconferencing Boardrooms
Architectural Coordination Audio/Video Conference Centers
Systems Engineering Digital Signage Conference Rooms
Project Management Presentation Corporate Auditoriums
Subcontractor Coordination Audio Conferencing Divisible Spaces
Control Systems Programming Sound Masking Executive Offices
Rack Fabrication Sound Reinforcement Interview Rooms
Installation Lobby & Reception
GMS™ (Global Managed Services) Meeting Spaces
- Professional Services Office Amenities
- VNOC Services Presentation Rooms
- Preventive Maintenance & Repair Trading Floors
- Onsite Staffing & Training Training Facilities
Video Walls
About Verrex
Founded in 1947, Verrex is a global design-build integrator and managed services provider of advanced conferencing, collaboration and presentation technologies. Specializing
in benchmark enterprise-level corporate solutions, clients engage Verrex to communicate, collaborate and articulate locally and globally through videoconferencing, audio
conferencing, digital signage, presentation and other audiovisual systems. Superior performance is Verrex’s hallmark offering clients the industry’s highest level of execution,
broadest global footprint, universal standards and a sophisticated services portfolio. With principle offices in North America, Europe and Asia, Verrex has strategically positioned
its presence to serve corporate hubs around the globe. For more information, visit verrex.com.
Americas Headquarters EMEA Headquarters Asia Pacific Headquarters
Verrex Corporation Verrex Limited Verrex Asia Limited
Mountainside, NJ USA Herts, United Kingdom Kowloon Bay, Hong Kong
Global Conferencing & Communication Solutions +1 908 232 7000 +44 (0) 1992 667 000 +852 3713 4200
www.verrex.com
© 2011 Verrex and/or its affiliates. All rights reserved. Verrex, the Verrex New York | Boston | Tampa | Houston | Toronto | London | Mumbai | Singapore | Hong Kong | Shanghai | Tokyo | Sydney
Logo and GMS are registered trademarks of Verrex Corporation and/or
its affiliates in the U.S. and other countries. Please visit www.verrex.com for a complete list of Verrex global addresses, phone numbers and registrations.