Buy the report "In-Stream and Digital Video Advertising 2012 – 2015" for US$2995 as a Single User PDF License from RnR Market Research Reports Library.In-Stream And Digital Video Advertising Rolls To A $7.6 Billion Market In 2012.

1. RnR Market Research Offers “In-Stream and Digital Video Advertising 2012 – 2015”
Report at US$ 2995. The report got published in Nov 2012.
In-Stream And Digital Video Advertising Rolls To A $7.6 Billion Market In 2012
In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping off
a nine-year CAGR run of 62.5%, with more growth ahead, concludes an inventory and spend report by
AccuStream Research.
The report, In-Stream and Digital Video Advertising: 2012 – 2015 presents a systematic, data-driven
study of this flourishing market sector by format and platform.
The ecosystem’s twin pillars, in-stream and in-page formats, own a combined 86.7% share of the sold
market. Third-party video ad networks cleared a 21.4% piece of the $2.5 billion in-stream total.
Research data explains notable adjustments being made to available in-stream inventory (pre/mid/post-
roll), and corresponding media spend specifically, by site, network, channel and service.
Expansion of mid/post-roll inventory supporting premium broadcast network properties, cable channel
sites, allocated inside Hulu and YouTube (the latter seen across all themed and partner channel content)
has been pronounced.
As a result, in-stream insertion frequencies have increased over the past year, and now stand at 1-to-1.04
(or 1-to-2.72 when including YouTube), up from 1-to-1.6 in 2011.
Get Complete Report Details @ http://www.rnrmarketresearch.com/in-stream-and-digital-video-
advertising-2012-2015-market-report.html
A detailed data portrait of YouTube’s monetization strategies over the past three years examines insertion
frequencies across themed content and partner channels, deployment of TrueView inventory, including
the mobile platform, and likewise enthusiast content areas where ad skip technology is less prominent or
absent.
In-page impressions continue to pace the market, capturing 53.5% of total video spend in 2012. However,
emerging platforms and environments (mobile, social and OTT/VOD billings) are forecast to generate
23.4% share by 2015, up from 10.3% today.
Mobile/tablet in-stream video advertising is surging, advancing 235% in 2012, with inventory cleared
directly, and also effectively though mobile ad networks.
YouTube, its brand marketer and agency partners, in particular, have teamed to deliver a sophisticated
mobile app and in-stream advertising opportunity.
Inventory formats (in-stream, in-page, overlay), growth rates, sellout, pricing (CPM, CPC, CPV, CPCV)
and platform related spend (online, mobile, social, OTT/VOD) is included in this report. Overlay
placements more than doubled in 2012 to 189 billion impressions.
AccuStream Research produces investor grade reports spanning digital video, audio, subscription media
services, in-stream and digital video advertising, video advertising networks, mobile advertising networks,

2. CDN and integrated video platforms.
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Table of Content
Executive Summary 1
In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 1
In-Stream and Digital Video Media Spend: 2003 - 2015 2
In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 3
YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion
Frequencies, Lower Allocation of Skippable Inventory 3
Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in
2012 3
OTT/VOD Video Ad Market Growth to Benefit from R & D/Platform Investment and Strong Demand for
Content 4
In-Stream and Digital Video Media Spend: 2003 - 2015 5
Mobile Video Advertising Terms and Definitions 6
PC/Digital Video Advertising Terminology and Definitions 8
Section One 13
In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 13
In-Stream and Digital Video Media Spend: 2003 - 2015 14
In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015 16
In-Stream and Digital Video Media Spend: Annual Growth Analysis: 2004 - 2015 18
Twin Pillars of Digital Video Monetization: In-Page and In-Stream Video Media Spend Support 86.7% of
the 2012 Total Market 19
In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 21
Mobile Video Advertising: Platform R & D Investment Provide the Tech Foundation for Sustained Media
Spend Growth 22
In-Stream and Digital Video Inventory and Media Spend Analysis Summaries by Segment and Format 25
In-Page Video Impressions and Media Spend: 2003 - 2015 26
In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 28
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 29
Video Ad Networks Capture 21.4% of Total In-Stream Media Spend in 2012 30
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 31
YouTube In-Stream Monetization Strategy Aimed at Enthusiast, Niche Demographic Segments 33
YouTube Video Advertising Inventory Analysis 2012: Themed Categories 34
YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion
Frequencies, Lower Allocation of Skippable Inventory 35
YouTube Video Advertising Inventory Analysis 2012: Partner Channels 36
In Spurts: In-Page and In-Stream Inventory Has Exhibited Heartbeat Spikes 37
2009/2010 In-Stream Inventory Spikes Directly Tied to YouTube Monetization Efforts 37
In-Page and In-Stream Video Inventory Growth: 2003 - 2015 37
YouTube Video Category Analysis and Pre Roll Video Inventory Allocation: 2010 40
In-Stream Media Spend Continues to Increase Share 41
In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 42
Mobile Video Media Spend Jumps by 235.8% in 2012 45
Mobile Video Media Spend: 2009 - 2015 45
Overlay Media Spend Clicks to $228 Million in 2012 47
Video Overlay Impressions and Media Spend: 2008 - 2015 47
Social Video Media Spend Increases 112.1% in 2012 49
Social Video Media Spend: 2008 - 2015 49

3. OTT/VOD Media Spend Up by 160% in 2012 51
VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 51
Section Two 53
In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis 53
Pre/Mid/Post-Roll Video Media Spend: 2003 - 2015 54
Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63%
57
Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015 58
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 60
The In-Stream Media Market Has Been Characterized by Double-Digit Inventory and Media Spend
Growth Over the Period 2003 - 2012 61
Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 62
In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 64
Inventory Pricing Models/CPMs by Format/Execution: 2007- 2012 Summary Average Annual Comparison
64
Video Ad Insertion Frequency Increases Considerably in 2012 65
Pre/Mid/Post-Roll Inventory Insertion Ratios 65
Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 67
Pre/Mid/Post-Roll Inventory Insertion Ratios 67
The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2012 69
YouTube Video Advertising Inventory Analysis 2012 70
YouTube In-Stream Media Spend at $302 Million in 2012 71
YouTube Video Advertising Inventory Analysis 2012 72
In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length
Analysis 2012: a Complete Market Analysis by Site 73
In-Stream Video Advertising Inventory, Sales, CPM and Media Spend Analysis: 2012 (Full-Year
Estimates) 73
Video Advertising Networks Generate 21.4% of In-Stream Spend in 2012 78
Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 78
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 80
Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 81
Video Advertising Networks: Media Spend Analysis 2008 - 2012 81
Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 82
Overlay Impressions Double in 2012 83
Video Overlay Impressions and Media Spend: 2008 - 2015 83
Overlay Media Spend Captures 3% of the In-Stream and Digital Video Advertising Market in 2012 86
In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015 86
Section Three 87
In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align
87
Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012 87
In-Page Video Impressions and Media Spend: 2003 - 2015 88
In-Page/In-Banner Video Ad Serving Platforms: Impressions Served 2008 - 2012 89
In-Page/In-Banner Video Ad Serving Platforms: Media Spend 2008 - 2012 90
Video Ad Serving Platforms: 2008 - 2012 91
In-Page and In-Stream Video Inventory Growth: 2003 - 2015 96
Pre/Mid/Post-Roll Inventory Expansion Closing the Media Spend Gap with In-Page Video 98
In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 98
Section Four 102
Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics 102
Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in
2012 102

4. In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 104
Mobile Video Media Spend Jumps 235% in 2012 105
Mobile Video Media Spend: 2009 - 2015 105
Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012
108
Mobile Video Ad Networks Supporting Video Formats Exclusively Have Higher Fill Rates 109
Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 109
Mobile Video Inventory is Priced both on a CPM and Against Performance (CPC, CPY) 110
Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Inventory Pricing 2011 -
2012 110
Filled Mobile Video Impressions Rose by 215% in 2012 111
Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 111
YouTube Deploys Trueview Technology Against Mobile Video Viewing 112
High Production Value In-Stream Video Advertising Well Integrated into the YouTube App Suggests
Lower Skip Rates 112
YouTube Mobile Inventory and Media Spend by Content Channel: 2012 113
Mobile Video Advertising Captures 4.6% of In-Stream/In-Page Media Spend in 2012 114
In-Page, In-Stream and Mobile Video Media Spend Totals: 2003 - 2015 116
PC and Mobile Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 117
Social/Click-To-View/Viral Video Advertising: Media Spend Doubles in 2012 118
Social Video Media Spend: 2008 - 2015 118
Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 120
OTT/VOD: Limited Inventory, High Demand and Rich CPMs 120
VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 121
Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 123
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