1. Genre of Music.
The genre of music that my magazine will focus on is going to be rap and
hip-hop. I chose this. I chose this genre of music because it is, arguably,
one of the most popular types of music with my target audience of teens.
I’m familiar with many artists of this genre and the content of my
magazine will feature both my general knowledge of artists and
information from the internet, television etc. As a magazine, I want to give
my target audience the opportunity to not only just read about artists and
their music, but to understand in depth the lifestyle of the artists. I want
my magazine to offer something more than all the other similar
magazines. The primary reason why I chose this genre of rap & hip-hop is
because I enjoy listening to this music and to write about something one
enjoys is always the best thing to do.
Drake
The Canadian recording artist, rapper,
songwriter, and actor, would be a great example
to feature within my magazine. Personally, I
enjoy listening to his music and to convey my
interests of this to my magazine would be ideal.
Rihanna
Rihanna is the biggest female artist currently
producing music in the world right now.
Although hip-hop music isn’t the only type of
music sung/produced my Rihanna, she is
definitely a big part of the industry.
Kanye West & Kim Kardashian
As said previously, I would like to not
only write about artists and their music,
but also their life other than music.
Kanye West and Kim Kardashian are
regarded as one of the most famous and
popular couples in the world today.
Kanye is a rap artist, songwriter and
music producer who is one of the biggest
rap artists of his time. Due to this, the
media attention surrounding him and his
music is rife, and to speak about
someone like him as well as his personal
life with Kim could only benefit my
magazine.

2. My Magazine Title.
The title of my magazine is called ‘Idolise’. I chose this
name because the artists that will be feature within
my magazine are going to be idols and thus idolised
by my target audience. By including artists who are
“loved” and “admired” by my target audience in my
magazine, I would be relating my magazine title to its
content which could indicate professionalism and
creativity, things that would encourage someone to
buy my magazine possibly. I would also want my
actual magazine to be idolised by my target audience
and to be looked up to by other magazines.
Drake in concert.
“To idolise is to “admire, revere, or love greatly
or excessively”.
- idolise.
Kendrick Lamar in concert.

3. Target Audience
Name: Jayden Black
Age: 16-18.
I chose this age as my target audience because this
age is the age most interested in my chosen genre of
music. If they are interested in my genre of music it is
likely that they will be interested in my magazine.
Gender: Male.
I want to target both a male and female audience as
this would allow my magazine to appeal to a much
wider audience rather than a specific audience.
However, I would choose male because they are
known to be more interested in rap and hip-hop than
females.
Socio-Economic Scale: E.
E – “The unemployed or others on very low incomes
from casual work”.
Lifestyle Categories: Cowboy and/or Egoist.
Cowboys: “People who want to make money quickly
and easily”.
Egoists: ”People who are mainly concerned to get the
most pleasure for themselves of life”.

4. How often my magazine will be
published.
•
As my target audience is 16-18 year olds, most of them either don’t work at all or have low pay part-time
jobs. Due to this, I don’t want my magazine to cost too much; I want it to be within their price range. This
means that I couldn’t sell a magazine every week at a high price of, for example, £5, as it wouldn’t sell
because students don’t have that much money to spare in a week. Also, by selling a magazine at a really
low price of, say, £1 every month, I would most likely get a lot of sales but not much profit. I decided I
would sell my magazine at £2.50.
•
After taking it all into account, I decided to sell my magazine every month. This is because during this time
period, teenagers can easily spare the amount of money that my magazine is priced at.
•
Additionally, during a month there is a lot of music and stories to cover and mention in my magazine so
that people can understand what's going on in the rap/hip-hop industry as much as possible.

5. Why I decided to create this type of
magazine.
I chose to create a rap & hip-hop magazine because it is
the genre of music I personally often listen to. I feel that
out of all the different genre’s of music today, rap & hiphop is what I would have the most general knowledge on
and feel comfortable writing about. Also, as I am around
the age of my target audience, I am aware that this genre
of music is popular with my age group. I felt it would be
best to create a rap & hip-hop magazine as I want to target
an audience that I’m familiar with like teenagers, rather
than a target audience like middle-aged people as I’m not
as aware of their general interests as well as their music
interests.
“genre of African-American music of the
1980s and 1990s in which rhyming lyrics are
chanted to a musical accompaniment; several
forms of rap have emerged”.
- rap music.

6. Potential contents/articles for my
magazine.
As my magazine is called “Idolise”, this has
made me aware that my content must be
based on artists that are in fact idolised by
my target audience. This means that my
magazine will mainly include mainstream
artists such as Drake, ASAP Rocky, Big Sean
etc. My articles will be based on artists
such as the ones I mentioned and their
personal lives as well as their life in the
music industry. More specifically, id like to
speak about their album’s, singles, tours
and upcoming goals & ideas of the future.

7. The ideologies that the magazine will
promote.
I want my magazine to promote the
ideology of independence.
As the artists featured in my
magazine are going to be solo
artists, I want to show young,
potential artists that with hard work
and dedication they could aspire to
be like their idols.

8. The techniques I will use to attract the
audience to the first edition of my
magazine.
To catch someone eye in the
context of magazines, my title
page will have to be very
attractive and appealing. This
means that my central image
would have to be something
that stands out and intrigues
the audience towards my
magazine.
Also, I will include many buzz
words such as “FREE”, “NEW”
and “ONLY” to entice the
audience.