1. The Future of
Living Room Entertainment
By Jamies Yam

2. Table of Content
 Introduction
 Goal
and
Process
 Questions
considering
 Key
Trend
 “Smart
TV”
 Home
theatre
“Sound
system”
 Home
theatre
“Visual”
 Live
streaming/
Online
rental
 Connectivity
with
mobile
devices
 Implications
 Summary
 About

3. Foreword
Introduction
Goal
Living
room
entertainment
has
been
the
To
provide
information
in
future
trends
fastest
changing
in
both
technology
and
about
living
room
entertainment.
Giving
connectivity
to
varieties
devices
and
user
inspirations
for
business
to
react
with
interfaces.
these
trends
in
order
to
create
a
bigger
When
stepping
in
21st
century,
things
opportunity
of
increasing
needs
in
the
are
different
than
before,
with
the
help
of
current
market.
technology,
the
way
of
communication
and
Process
interaction
between
human
are
Research
and
analysis
data
form
different
transforming.
People
using
the
sharing
medium,
and
to
narrow
down
important
platform
more
than
ever
before,
also
information
in
order
to
create
a
more
technology
is
getting
more
personal
and
accurate
report
on
future
trends
and
can
be
customized
so
everyone
can
have
a
market
share.
better
user
experience.
In
the
future,
living
room
entertainment
will
replace
by
Smart
More
date
can
be
Qind
at
TV
and
interactive
devices,
all
kinds
of
http://jamiesyam.tumblr.com
information
and
video
on
demand
can
be
obtained
from
the
Internet
using
these
interfaces.
Living
room
entertainment
is
enhancing
with
technologies.

4. Questions considered
 Trends of home entertainment in the past 10 years.
 Entertainment product that involve 3D technology.
 Entertainment product with interactive technology.
 Sharing user experience.
 Live streaming.
 Connectivity with other devices.

5. Smart
TV
Apps
Trend
1
–
Smart
TV
A TV with applications, these applications
can help you receive the newest
information from the Internet such as
weather and news. With TV apps can also
help you easily navigate among channels
and giving you the power of multitasking,
so you can place a delivery food order or
check your email without leaving your
couch.
http://www.samsung.com/us/appstore

6. Internet
Connectivity
Trend
1
–
Smart
TV
Television with built-in Wi-Fi adapter to
connect to Internet without a cable, so
when you turn the TV on, everything will
be update, such as news, apps, and list of
channel…etc. Also accompany with the
apps, you can Twit or Facebook update
what you are watching at the moment or
search what others is watching now.
http://www.sonystyle.com/SonyInternetTV

7. Gesture
Control
Trend
1
–
Smart
TV
Using RF remote, Wii-style, to operate the
menu on TV screen. From now on we can
use our TV remote to control the cursor
onscreen, using your fingertip to control
over just 5 buttons, you have the world in
your palm.
http://www.lg.com/us/

8. Face
recognition
Trend
1
–
Smart
TV
Sony came up with these face recognition
feature on the up coming TV products that
can checking whether someone is still
watching TV or falling asleep. The TV itself
equipped with facial recognition
technology, depending on where you're
seated in the room, the TV will
automatically optimize sound balance and
picture performance, warn children if
they're sitting too close, or shut off the
picture completely if no one is watching.
http://www.sonystyle.com/Bravia

9. Direct
Sound
Trend
2
–
Sound
System
The future of home use speakers is going
to be using a technology will only beam
sound to specific group of listeners
(position), so when you are watching
Super loud action movies, other people in
the room won’t be disturb.
http://www.thx.com/test-bench-blog
Exposing the drivers in the THX Steerable Line Array speaker (they are normally hidden)

10. Wireless
speakers
Trend
2
–
Sound
System
People hate it when the see the cables are
tide up together like a mess, whether it’s
behind your TV or around the door. Going
wireless is the trend of the future, we will
no longer suffer by organizing the cables.
Wireless sender and receiver will make
you only one main dock for you to play
music and wirelessly transmit to anywhere
in your house without connecting tons of
cables.
http://www.bang-olufsen.com/beolink-
wireless-1

11. Omnidirectional
Sound
Trend
2
–
Sound
System
The HVT technology stands for
Horizontal- Vertical Transforming
technology, and it gives off omnidirectional
sound, a 360 degree of noise. Also the
coils inside the HVT system have been
rearranged to reduce the wasted space in
traditional speakers, so it can be light in
weight, and also comes in thinner size.
http://www.pioneer.eu/

12. 3
Dimensional
Sound
System
Trend
2
–
Sound
System
Surrounding sound system that can create
an atmosphere of sound going around
audience by using multiple speakers and
newer technology can use virtual surround
sound by using fewer speakers to create a
rich and positional audio.
http://www.bose.com

13. Ambient
sensor
Trend
3
–
Visual
Ambient sensor is the newest technology
on TV, using a light sensor to determine
the light in viewing area in order to adjust
the brightness and contrast on screen.
Audience can have a more comfortable
viewing experience.
http://esupport.sony.com/

14. LED
TV
Trend
3
–
Visual
LED TV is a LCD television with LED-
backlighting technology. With LED-
backlight can makes the LCD has a thinner
panel with less power consumption and
reduce the heat, at the mean time provide
brighter display that gives a better contrast
levels. Compare the LED to LCD, LED has
an absolutely better viewing experience
and the viewing angle is wider than LCD,
too.
http://www.sony.com/televisions.shtml

15. 3D
Technology
Trend
3
–
Visual
Regular motion picture is not going to be
enough for audience anymore, in order to
create bigger impact for visual
communication, 3D technology is now the
hottest potato in the market and by
creating 3D motion pictures is going to
change the TV experience in a significant
way.
http://www.3dtv.com/

16. Glasses
Free
3D
Trend
3
–
Visual
The next generation of 3D TV that
without a 3D glasses, Naked eyes 3D. The
3D technology has been out for 2 years
already, before the market is getting tired
of using active 3D technology that needs
to watch 3D TV with 3D glasses, the
industry already have the glasses free 3D
TV about ready to push out in the coming
year. So everyone can watch 3D in the
living room, without buy the extra pairs of
glasses.
http://us.toshiba.com/

17. Movies
and
Dramas
Trend
4
–
Live
streaming/
Online
rental
Watching movies and drama instantly from
Internet streaming is the most popular on
demand right now. The outstanding ones
are Netflix and iTunes, more and more
competitors are joining in to share the
cake including Amazon and Bestbuy. It’s
fast, easy and cheap, for people who don’t
want to go to movie heathers this is the
best choice.
http://www.netflix.com

18. Independent
Video
Sharing
Trend
4
–
Live
streaming/
Online
rental
Upload your own video and share with
friends, maybe you will be famous one day
just by these sharing communities online.
Website such as Youtube and Vimeo are
the biggest video sharing platform for user
to share and watch.
http://www.youtube.com

19. Video
Games
Trend
4
–
Live
streaming/
Online
rental
In the beginning of online rental, mostly
are just movies, then it moves on to
dramas, and now video games. The time
people spend on video games are much
longer that before but shorter time in a
single title. People easily found games are
not that much fun after awhile of playing,
so the short term rental for people to
“test drive” game are up for audiences to
play per paid.
http://www.onlive.com

20. Music
Channels
Trend
4
–
Live
streaming/
Online
rental
People tend to listen radio of their
choices, which only plays the kind of music
they are interested, at the mean time
sharing to others about what kind of
music they like. This makes the Internet
radio and cloud media player more
popular than ever before. It’s customize-
able and can easily share. When people are
hosting a party, or even a reader’s club,
they got what people wants and broadcast
to your living room.
http://www.pandora.com

21. Airplay
Trend
5
–
Connectivity
with
mobile
devices
Airplay function give living room
entertainment a huge boost on
transmitting signal to your speakers
without connecting any cables, so people
can walk around the house and switching
songs or adjusting volume without
pointing the remote to the speakers.
http://www.airplayspeakers.com/

22. Remote
Trend
5
–
Connectivity
with
mobile
devices
In the upcoming future, there will be not
necessary to have remote control for a
single product; mobile phone will be the
remote of everything. By using mobile
phone, can access all appliances at home;
don’t even need to move around anymore.
http://www.control4.com/

23. Recording
and
Playback
Trend
5
–
Connectivity
with
mobile
devices
Instant record and playback for TV is a big
turning point in the TV history, people can
instantly replay what they just missed, or
by choosing over the channel list to
schedule a recording directly into the hard
disk, so there won’t be tapes and discs
around anymore. Also you can watch what
you just missed on TV, its fast and easy.
http://www.tivo.com/

24. Sharing
Trend
5
–
Connectivity
with
mobile
devices
Share everything from computer, mobile
devices to entertainment devices such as
TV and speakers. Not just music, also
videos and even social network status can
be share through television.
http://www.mediasmarthome.com

25. Smart
TV
Implacation
• Customize
people’s
need
on
living
room
entertainment
in
order
to
be
more
personal.
• Information
can
be
spread
in
a
quicker
way.
• he
ability
to
share
becomes
much
easier
and
T
information
is
easier
to
Qind.

26. Sound
System
Implacation
• Giving
home
movie
viewing
a
real
theater
experience.
• Increase
amount
of
music
listening
that
can
boost
music
sales.

27. Visual
Implacation
• Save
more
power
by
using
newer
model.
• Create
a
healthier
way
of
watching
television,
especially
kids.
• Create
more
opportunity
when
developing
3D
visuals.

28. Live
Streaming/
Online
Rental
Implacation
• More
sharing
through
online
community
can
boost
online
viewing
counts.
• Faster
advertising
method
through
streaming
media.
• Movie
rentals
can
make
more
proQit
by
renting
out
cheaper
but
more.

29. Connectivity
with
mobile
devices
Implacation
• Sharing
everybody’s
own
media
library
in
an
easier
way.
• Increase
the
sharing
habit
between
people.
• Create
faster
connectivity
between
news,
interested
and
people.

30. Summary
The future of living room entertainment is
becoming more and more connective with the
world. The technology is creating a better and
faster communication between people, also with
the next generation of entertainment system is
going to give the living room a different position in
the communication perspective. New markets are
created and will be more opportunities on both
developing and consumer’s industry. By
understanding the trends of future living room
entertainment system can easily tell that it’s not
just about sales but also social media is playing a big
part here as an advertising and sharing platform,
along with modern technologies, the future of living
room entertainment will be richer and richer in
both information and user experiences.

31.  Jamies Yamis a creative strategist originally from
Hong Kong, studying in the Academy of Art
University San Francisco, concentration in
Account Planning in Advertising.