3. Visitors who view video stay 4x longer
Websites with videos are 53 times more likely
to receive a first page ranking on Google
Video boosts conversions up to 80%
Increased email click-thought rate by 3 times.
Real Estate and Video
73% of homeowners more likely to list with an
agent offering video
Only 12% of agents have YouTube accounts.
Video ads $0.05 - $1.00 per view vs. $4.00
per click on display ads
ONLINE VIDEO STATS
Video on Websites
4. Click-to Play
Display Network
InVideo
Lower 3rd
FREE on Your Videos
In-Search
YouTube Search
In-Slate
Viewers choses 1 of 3
ads
In-Display
Shows on Watch
Pages
In-Stream
15 to 30 seconds
Ad Types
CPC
CPM
CPV
Ad Locations
Display Network
Websites & Blogs
Remarketing
YouTube
PAID VIDEO
Ad Types
5. Agent Profiles
Property Tours
Animoto.com ($5.00)
Neighborhood Tours
Neighbor Interviews
Local Business Reviews
Parks & Recreation
Dog Parks
Rent vs. Buy
Lists
Before you buy…
Reasons you should
move to…
Top Neighborhoods
Transaction Reports
MLS CMA’s
Association News
CAR Contract
CONTENT IDEAS
Content Ideas
6. Pro
Higher Quality
More Control
Better SEO
No Ads
Thumbnails
Con
Not Free
Low Search
YouTube
PRO
2nd Largest Search
FREE
Advertising
Con
Limited Control
Competition
Advertising
Thumbnails
VIDEO HOSTING
Vimeo
8. Include Video with Image Links
Test Headlines
Use Image Codes
Sample Headline:
[VIDEO] Bank Owned ► Great Schools ◄ Way Under Value!
YOUTUBE & CRAIGSLIST
Craigslist
9. Video rich snippets
Video Sitemap
Non-YouTube
Keywords
300+ Words
Use Transcription
1 Video Per Page
YouTube
Keywords
In Filename
In Title
In Description
Tags
Link to your site
include HTTP://
Call To Action
InVideo Ad
Create Playlists
VIDEO SEO CHECKLIST
Your Website
10. Real Estate Sites
Zillow
Realtor.com
Trulia
Facebook Promoted
Posts
Twitter Promoted
Tweets
Google+
Vine (from Twitter)
6 seconds
Displays in native
Twitter app
Ideas
Walkthroughs
Design (inside and out)
Quick Tips
SOCIAL MEDIA AND VIDEO
Social Media and Video