Birla Sun Life Insurance, its policies, SWOT analysis...& the research we conducted in Ahmedabad on 12th Aug 2009

1. CAN YOU BE SURE AS TO WHAT MAY HAPPEN TO “U” IN THE NEXT FEW MINUTES???????

2. DO YOU LOVE YOUR NEAR AND DEAR ONES AS MUCH AS YOU LOVE YOURSELF????

3. DO YOU WANT TO BE FINANCIALLY SECURE IN THE EVENT OF ANY UNFORSEEN CALAMITY???

4. Invest the next 15 minutes of your time to understand INSURANCE in the right perspective...

5. What is insurance? Insurance is a contract between two parties where one party (the insurer) agrees to protect the other party (the insured) in the event of any loss or unforeseen event. Insurance can be broadly classified into two categories – Life Insurance and Non Life Insurance. What do you mean by Premium payable on an insurance policy? Premium is the periodical amount that the insured needs to pay to the insurance company to enjoy the benefits of the insurance policy.

6. What do you mean by “sum assured”? Sum assured refers to the amount for which the insurance cover is taken. What is meant by death benefit? The amount received from the insurance company on the death of the insured is known as death benefit. What do you mean by “riders”? Riders are additional benefits that are added on to an insurance policy to make it more compatible to the needs of the policyholder. Riders are generally applicable only for life insurance and not for general insurance. .

7. What is surrender benefit? The sum of money an insurance company will pay to the policyholder in the event his or her policy is voluntarily terminated before its maturity or the insured event occurs What is maturity benefit? The amount received on the maturity of the policy is known as maturity benefit.

9. Provides the much required RISK COVER

10. Serves as a financial buffer in the wake of any unfavorable and un-foreseen circumstances

11. Ensures that near and dear ones are not left in financial doldrums due to any exigency

15. COMPANY PROFILE Launched just before 9 years but still managed to be amongst leading player(7th) in private insurance industry. Strong fundamentals based on the Aditya Birla Group’s local insight and Sun Life financials global expertise. Birla Sun Life Insurance pioneered the unique Unit Linked Life Insurance Solutions in India Having 1, 68,090 active advisors, and sold 2.5 million policies. Current AUM of BSLI stands Rs. 8165 crore as on February 28, 2009 In April 2009, achieved the landmark of processing 100% of its claims.

16. MARKET SHARE(2008-2009) Source www.siliconindia.com

18. Birla Sun Life Insurance Term Plan.

20. Birla Sun Life Insurance Guaranteed Bachat Plan

21. Birla Sun Life Insurance Money Back Plus Plan

22. Birla Sun Life Insurance Gold-Plus II

23. Birla Sun Life Insurance Saral Jeevan Plan

24. Birla Sun Life Insurance Supreme-Life

25. Birla Sun Life Insurance Dream Plan

27. Birla Sun Life Insurance PrimeLife Premier

28. Birla Sun Life Insurance PrimeLife

29. Birla Sun Life Insurance Flexi Cash Flow

30. Birla Sun Life Insurance Flexi Save Plus

31. Birla Sun Life Insurance Flexi Life Line

34. Birla Sun Life Insurance Bima Dhan Sanchay

36. Riders Accidental Death Rider Accidental Death and Dismemberment Rider Term Rider Critical Illness Rider Waiver of Premium Critical Illness Plus Rider Critical Illness - Woman Rider

37. PRODUCTS IN DETAIL……

39. You are looking for an amount of Sum Assured of at least Rs 50 Lakhs.

40. You are looking to cover yourself for the next 10, 15, 20, 25 or 30 years provided you are 75 years or younger at the end of the term.

42. Term insurance typically suitable for younger people with children and limited funds who are not covered through an employer.

43. Ideally suited for covering all your liabilities.

44. Premium Riders available along with the plan,

47. Options to double or triple the Guaranteed Maturity Benefit by choosing 200% or 300% options.

48. 100% premium allocation to optimise savings

49. Have options of partial withdrawals and surrender of policy option.

51. Your child, the Nominee, is 13 years or younger at entry

52. You must be of age 75 or younger when your plan matures & The Guaranteed Maturity Benefit you choose must be at least:

53. Rs. 75,000 for the 100% Guaranteed Maturity option

54. Rs. 37,500 for the 200% Guaranteed Maturity option

55. Rs. 25,000 for the 300% Guaranteed Maturity option

56. The Enhanced Sum Assured you choose, if any, must be at least Rs. 50,000.

58. A premium paying term of 3 years.

60. Minimum Annual Premium: Rs. 50,000.

63. Looking to vest anytime between 10 years - 40 years from the entry age. Maximum vesting age is 90 years.

66. 80CCC Deduction in respect of contribution to pension funds Maximum Rs. 1,00,000 Flexi Secure Life Retirement Plan and Freedom 58 from Birla Sun Life Insurance provides all the benefits. Sec 80 CCE Under Section 80CCE, the overall limit for deduction u/s 80C, u/s 80CCC and u/s 80CCD is Rs. 1,00,000.

69. WEAKNESS

70. Multi-channel distribution

71. Well diversified plans

72. 2.5 Million Policies sold till 31st march 2009

73. Superior investment and risk management framework

74. Company have not penetrated in the rural market.

75. There is no plan for the low income group.

77. Threat

78. Good potential market (77%)

79. Company can penetrate in rural markets.

80. ‘OLD HABITS DIE HARD’: Its still difficult task to win the confidence of public towards private company.

82. Ques. Are you satisfied with the services provided by the company regarding new plans and schemes? Ques. Are you interested to make more investments in BSLI ?

83. Ques. Have you any other Insurance Plan apart from BSLI?

84. FINDINGS ABOUT THE SELECTIONS OF NEW ADVISOR

87. Thank you for your time....