HUL's product line, marketing straegy for urban & rural India, SWOT analysis of HUL

1. THEDREAM WARRIORS PRESENT AN INTRODUCTION TO HINDUSTAN UNILEVER LIMITED

4. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.

5. one of the country's largest exporters and recognised as a Golden Super Star Trading House

7. PRODUCT MIX & PRODUCT LINES

9. CONTRIBUTION TO DIFFERENT SECTORS 74.3% MARKET CAPITALISATION AS PER BSE Dec 2008

10. PERSONAL CARE

11. TOILET SOAPS BY HUL HUL is the market leader in the soap segment in India

13. In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

14. From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.

16. It has proved to have ¼ of moisturising cream that maintains the skin be smooth & soft.

17. In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

19. A Low cost soap catering huge population.

21. Competitors of HUL SOAPS HUL brands Competitors brands Pears Dove Hamam Liril Santoor, Savlon Camay Margo Cinthol

22. HUL’s SOAP MARKETSHARE 57% 55% 55% 52% 10% 9% 9% 8% 8% 5%

23. The HUL Hair Care

24. Sunsilk was launched in1964, is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix - fragrance, colour and ingredients are all well linked to cue the overall synergy. The range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs".

25. Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient. The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual shampoo – it not only fights the last dandruff flake, but also adds back lost nutrients to make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for everyday use.

26. DOVE SHAMPO Became India’s LargestPremium Shampoo Brand within the launch of 1 year. HUL is upgrading Dove time to time to meet customer needs e.g. Dove Daily, Dove Dry Therapy, Dove Breakage Therapy & so on…

27. Competitors of HUL Hair Care Sunsilk Clinic Plus Dove Pantene Head & Shoulders L’Oreal, Garnier

28. Welcome to the segment Of HUL Oral Care

29. Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs. As a follow-up, in October 2002. The relaunch campaign in October 2003 widened the context to "sweet and sticky" food and leveraged the truth that children do not rinse their mouths every time they eat, demonstrating that this makes their teeth vulnerable to germ attack. Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night. Pepsodent also includes a range of toothbrushes.

31. TOOTHPASTE MARKET SHARE 48% 46% 47% 32% 30% 30% 8% 7% 7% 2%

32. HUL COSMETICS

34. Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills

35. In 1998 Tata sold off their stakes in Lakmé Lever to HLL

36. It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s

37. It has introduced a range of skincare products from 1987.Competitors : Revlon, Maybelline,L’Oreal

39. In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

40. In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond'sCompetitors: Nivea, Charmise

43. Annapurna

47. COMPETITORS

48. TEA

49. SALT

50. SOUPS

51. ICE CREAM

52. HUL LAUNDRY CARE

53. Pioneer in Indian detergent powder. Constantly upgraded itself. e.g. Surfexcel Blue, Quick wash,

55. A Value added brand with different variants e.g.Rinmatric&Rin advanced.

60. 3

62. Innovative Aspects.

65. Strong Competitors & availability of substitute products.

66. Low exports levels.

67. High price of some products.

69. Untapped rural market.

70. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers.

72. Mimic of brands

73. Removal of import restrictions resulting in replacing of domestic brands.

75. MARKETING STRATEGIES OF HUL FOR URBAN INDIA Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush. Buildsegments &marketfor the future where Unilever has strong expertise.

76. MARKETING STRATEGIES OF HUL FOR RURAL INDIA For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

78. Women empowerment

79. Water management

80. Rehabilitation of special or underprivilegedchildren

81. Care for the destitute and HIV-positive

82. Rural development.

84. Thank you for your time....