#1 thing you need to know before starting Facebook marketing; how to make your visitors interact with you; are Facebook fans the same people who subscribe to your newsletter; how to keep a 1st time visitor on your page with a video

1. 5Tactics to Improve Your Facebook Profile and Grow Your FansAre You Having Trouble Finding Fans on Facebook?

2. Tactic #1 – Know your audience Tactic #2 – Design a campaign tailored to your audience Tactic #3 – Make your page interactive, helpful and fun Tactic #4 –Provide consistency: make this Facebook campaign part of your overall marketing strategy Tactic #5 – Drive traffic to your page Learn more at www.avenuesocial.com

3. #1 Know Your Audience Who are those people more likely than most to become your customers? age location occupation gender interests Learn more at www.avenuesocial.com

4. #2 Design a Campaign Tailored to Your Audience Even if your audience are people in their 40s, remember that Facebook’s audience, however, skews toward a younger demographic, with an estimated 63% of members between 13-34, according to InsideFacebook.com. Learn more at www.avenuesocial.com

5. TIP: Adjust your campaign to reach for the younger people. Learn more at www.avenuesocial.com

6. Example of a Targeted Facebook Campaign It’s summer – time for a home repair projects. Ace Hardware launched a Facebook campaign for the home owners who are interested in home repair. The page offers educational tips for home owners – like painting tips with a link to Ace’s site… new home check-list… video tip on driving nails with an auto-hammer…link to the specials at your local Ace. Learn more at www.avenuesocial.com

7. Tactic #3 – Make your page interactive, helpful and fun Make a Compelling Welcome Video: You’ll increase your conversion rate from visitors to fans. Learn more at www.avenuesocial.com

8. Fan page of Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join! Learn more at www.avenuesocial.com

9. How-to: Create an attractive landing tab (canvas page) with a video that explains exactly: what your fan page is about, who it’s for and why they should become members. Learn more at www.avenuesocial.com

10. TIP: If your business is local, you can build an interactive Facebook map, encouraging connections between fans and your local sales reps. Learn more at www.avenuesocial.com

11. Example of a Fun Interactive Page Here’s the page we created for Heineken beer Thanksgiving campaign. The campaign was tailored to party planning. The special party planner application would let you manage guest list; menu and even a playlist. A GPS based feature would help you to locate the cab nearest to your location. Finally you could download festive Thanksgiving Heineken wall papers to your desktop, mobile and iPad.This interactive fan page gained over 1 million fans within 24 hours. Learn more at www.avenuesocial.com

12. As your fans grow you must keep the conversation going on a daily basis Make daily wall posts that would speed up the sales: share the coupons; announce events; answer people’s questions; keep away spammers. Learn more at www.avenuesocial.com

13. TIP: “Nearly two-thirds of consumers say they want brands to offer them discounts online. In fact, the first reason they gave for friending a brand was "I hoped to get discounts.“ (“Survey Made by Ad Age/IpsosSays Most Seek Discounts; Facebook Is Preferred Digital Platform”, adage.com, Feb 27 2011). Learn more at www.avenuesocial.com

14. #4 Provide Consistency: Make Your Facebook Campaign Part of Your Overall Marketing Strategy Learn more at www.avenuesocial.com

15. Statistics: 40% of followers don’t subscribe to the email newsletter and 60% aren’t fans 50% of fans don’t subscribe to the email newsletter and only 5% are followers (“Online Marketing: Focusing on the “And” Instead of the “Or”, shaydigital.com, Aug 31 2009) Learn more at www.avenuesocial.com

16. Invite your subscribers to join you on FB “Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group”. (SocialMediaExaminer.com) Learn more at www.avenuesocial.com

17. #5 Drive traffic to your page With targeted Facebook Ads Facebook enables you to choose the target audience by interests, location, gender... For ex., Ace Hardware had created a campaign based on customers’ hobbies. Their ads have targeted people interested in gardening; grilling; home repair. Learn more at www.avenuesocial.com

18. Through mobile phones “There’re more than 250 million active users currently accessing FB thru their mobile devices. There are more than 200 mobile operators in 60 countries working to deploy and promote FB mobile products”. (Ed Taylor, #1 Internet Marketing Speaker) Learn more at www.avenuesocial.com

19. Get Fans to Join Via SMS You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes). (SocialMediaExaminer.com) Learn more at www.avenuesocial.com

20. TIP: Promote your FB username everywhere people can see it: TV, print ad, business cards, tracks, window display, T-shirts, etc. Learn more at www.avenuesocial.com

21. Double Facebook interactions and spiked profile traffic 100%+ with a well-designed and well-branded profile and strategy Learn more at www.avenuesocial.com

23. What do they like?

24. What message do you want to communicate to them?

25. How can you communicate this message in a fun interactive way?Learn more at www.avenuesocial.com

26. Request a Free 1 Hour Facebook Marketing Strategy Consultation with Hakim Sadik Learn how to improve your Facebook profile and grow your fans Call at 510-275-4485 Email to sales@avenuesocial.com Join on Facebook http://www.facebook.com/avenuesocial Learn more at www.avenuesocial.com