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Notas del editor
- Going to talk about Why you should Blog and the benefits of blogging Anatomy of a Blog Post Blogging state of mind – finding time to blog
- – Position Yourself & Your Company as the “Thought Leader” in Your Field Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback. It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases. If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer. A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
- Long Tail SEO -Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
- Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readers Does it stimulate or Intrigue? Key Search Terms, Give Story, the Essence of Your Message,
- How You Measure Depends on Your “WHY”