The document discusses a Mobile Opportunity Assessment (MOA) which is a structured approach to evaluate an enterprise's mobility requirements. The objective is to assess people, processes, and technology from a mobility perspective to define mobility requirements and a roadmap. It discusses the importance of a mobile strategy, advantages of a platform-based approach, the role of a mobile enterprise application platform, and deliverables from an MOA including an opportunity analysis report, implementation roadmap, platform identification, and ROI analysis.

1. Mobile Opportunity Assessment
(MOA)
Anoop Janardanan
www.anoopjanardanan.com

2. Introduction
Mobility can extend well beyond the four
walls of a business to improve customer
engagement, customer service, production
& planning, logistics, and more. Mobile
Opportunity Assessment is a structured
approach to evaluate the enterprise’s
mobility requirements.
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3. Objective
Objective is to assess people, process and
technology from mobility perspective and
arrive to a well-defined enterprise mobility
requirements and roadmap for mobility
adaption and execution.
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4. Definition of Mobility
Capturing and delivering information at the point of
activity to transform the way businesses engage
with people and information through mobile
solutions.
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5. Importance of mobile strategy
2001 2002 - - - - - - 2011 2012
Number of Mobile device in the organizations
has increased drastically
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6. When Resources are Connected
they are
 More Responsive
 More Flexible
 More Informed
More Productive.
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7. Align Mobile strategy with Business Strategy
Business Strategy
Mobile Strategy
Adopting a mobile strategy for the business is inevitable.
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8. Point Solution vs Platform Solution
Point Solution Platform Solution
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9. Point & Platform Solution Explained
Point Solution Platform Solution
 A point solution is a product that  Platform provides a common
solves a single problem or a small technology for building applications
set of very closely related that run on many mobile devices.
problems.
 Platform based applications can
 Device specific and Technology access any back‐end database.
depend.
 This platform approach also
provides common tools for
 Limited scalability
configuring applications, controlling
data access, and managing
security.
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10. Advantages of Platform based approach
 Lower administrative, maintenance, and support costs when
supporting several applications for a significant number of users.
 Single platform support for a variety of application types.
 Single console for managing all devices, applications, and
security.
 Large choice of mobile devices, including the latest technology.
 Platform‐based mobile applications allow greater flexibility in
information sharing and workflow, and greater integration into
mainstream business operations.
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11. Role of Platform
 Help us to define, how our business can go mobile.
 Reduce costs by using innovative, pre-built mobile
apps from the line of business.
 Develop custom mobile applications instantly.
 Mobile Enterprise Application Platform (MEAP)
enables the organization to implement BYOD(Bring
Your Own Device) to reduce the TCO.

12. MEAP Consist of
 Mobile Application Management
 Mobile Device Management
 Mobile Email Management
 Mobile Content Management
 Mobile Security
 Bring Your Own Device(BYOD)

13. MOA Deliverables
 Opportunity/ Need Analysis Report
 Implementation Plan & Deployment methodology.
 Platform identification and proposal – to choose platform
 Mobile Device Management(MDM) – to manage the
infrastructure
 Mobile ROI/TCO Analysis, Telecom Expenses – Running
cost
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14. Opportunity/ Need Analysis Report
 This report will help Organisation to identify
opportunities of mobility on people and process.
 Sample report for reference

15. Implementation Roadmap
 Priorities the requirements and develop an
implementation roadmap with quick wins, long and
short term goals.
 Build vs Buy analysis
 Rollout strategy, including training

16. Mobile Enterprise Application Platform
 Identify the MEAP platform and suggest
Mobile Device Management.
 Security
 Governance
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17. Thank you
Anoop Janardanan
www.anoopjanardanan.com
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