Click here for my online Fastrack Job Search Program: http://jane-anderson.com.au/outplacementservicebrisbane/fastrack-online-job-search-program/ I gave this presentation at the Reinvent Your Career Expos around Australia (Brisbane, Sydney, Melbourne) in 2014. It explains why traditional job search doesn't work and why your need to use branding techniques and marketing skills to get in front of the right people in a tough job market. For speaking, coaching or our online Job Search Program go to www.jane-anderson.com.au
In 2007 I had moved back to Brisbane from Toowoomba, I had a failed marriage and had been unemployed for 3 months. I had moved home with my parents for a few weeks and my mum said it was time to talk to Centrelink. I had been applying for so many jobs and nothing was working. I decided I needed to do some thing differently. I had a marketing degree so I thought about what I had to sell and how much it was worth.Once I took this approach I landed the exact dream job I wanted.Over 15,000 jobs cut from public serviceHighest unemployment rates in the last 10 years
Based on the CareerXRoads study,
Right Management's survey of the recently hired found that
Right Management's survey of the recently hired found that
This year 800 people will graduate from university with a marketing degreeThere are currently 208 marketing jobs advertised on Seek
30% of the workforce are over qualified
Due to the level of competition it’s now about:Online presencePersonal Brand Cultural fitReputation ManagementMatch of personal brand to employer brand
For every 10 you approach looking to get in front of 2.
PhotoSearch engine optimised120+ connectionsAt least 3 recommendationsUse the new media pluginsIf you’re not sure what to do as someone to write it for you!36% of Job Seekers vs 93% recruiters on LinkedIn
Marketing yourself for the job you want, not the job you have.What does your collateral say about you in relation to your interests and values?What does your personal brand say about you?What are the other touch points for those who interact with you?Facebook, twitter etcAlison tells the story of a candidate who was put forward for a reception role of a top tier law firm. Her facebook photos were of her in a body building competition and hanging out at the Cooly pub