Storytelling is not dead despite claims that digital media killed it. While technology and data have become important tools, ideas and storytelling remain essential. An effective story is built on a strategic foundation and taps into universal themes that connect people. Storytelling allows brands to share truths in an engaging way and powerful stories can live across any delivery medium.

1. Why storytelling isn’t dead.
www.j-b-g.com
Jane Britt Goldman

2. In The BeginningIn the beginning,
advertising told stories.

3. We found the
about a brand
and celebrated
it with tales like
troubadours.

4. We looked to persuade, motivate,
inspire and, of course, sell.

5. Then digital came along

6. And storytelling got
swept away
by the pixels.

7. Old media was claimed to be dead.

8. But, media is only the delivery of an idea or story.

9. Ideas and storytelling became

10. Technology became the magic panacea.

11. Data became king.

12. Then, content became king.

13. Yet, one can’t leave storytelling behind.

14. You have to start with a STRATEGY.

15. Then, let lightning strike.

16. BIG IDEAS
stretch across
any delivery.

17. Technology is just a tool.

18. It connects
people from all
over around
things they love.
Sometimes it’s
a brand, but
often it’s
a theme.

19. in relation to these themes.
This leads us back to

20. We learn through stories.

21. Everyone has a story to tell.

22. “The most powerful
element in advertising
is the truth.”
-Bill Bernbach

23. Creativity wraps a truth
into an interesting story.

24. The best ideas and stories work
because they are built on truths.

25. And they can (and should) live
anywhere and everywhere.

26. And they can live
anywhere and everywhere.
Jane Goldman
http://www.j-b-g.com