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2. Cupcakes
Jane Chun
http://www.seattlemet.com/assets/0001/2340/0309-svc1-d-
cupcake1.jpg?1235003323

3. Agenda
Cupcakes are a continuing trend
that has also impacted Austin
1. The Big Trend
2. Austin Cupcake Scene

4. The Big Trend
 One of biggest trends – continual growth
 Portable
 Glamorous
 Cupcake shows
 Food Network
 TLC

5. Cupcake Shows
http://images.zap2it.com/images/tv-EP01217400/cupcake-wars-20.jpg
http://ecx.images-amazon.com/images/I/5156VAG7azL._SX500_.jpg

6. The Big Trend
 One of biggest trends – continual growth
 Portable
 Glamorous
 Cupcake shows
 Food Network
 TLC
 Cupcake ATM
http://images.huffingtonpost.com/2012-02-29-1.jpg

14. Austin Cupcake Scene
 Closest to UT – Polkadots Cupcake Factory
 28th ½ & Rio Grande
 Cupcake Wars – Cupprimo Cupcakery & Coffee Spot
http://cupprimo.com/wordpress/wp/wp-content/uploads/2011/12/5661366481_7407c01d7f1.jpeg

15. Review
1. Cupcake Trend
1. Glamour
2. TV
2. Austin cupcakes

16. Sources
Adleman, A. (2012, February 7). The psychology of cupcakes. The Washington Post. Retrieved from
http://www.washingtonpost.com/lifestyle/food/the-psychology-of-
cupcakes/2012/01/27/gIQA7H2mwQ_story.html
Marino, K. (2012, March 12). Cupcakes continue to dominate. Retrieved March 26, 2012, from Chef2Chef
Culinary Portal website: http://www.chef2chef.net/infographics/all-about-cupcakes.html
PRWEB. (2012, January 24). Austin Cupcakery Cupprimo Discovered by Hit National Show ‘Cupcake
Wars’ Through Social Media [Newsgroup message]. Retrieved from PRWeb:
http://www.prweb.com/releases/2012/1/prweb9128522.htm
Wollam, A. (2012, March 23). Sprinkles Cupcake ATM is Houston bound. Houston Business Journal.
Retrieved from http://www.bizjournals.com/houston/blog/city-beat/2012/03/sprinkles-cupcake-
atm-is-houston-bound.html