9971566990 singh.gurpreet@investors-clinic.com

1. AMRAPALION CHENNAI LIVE 104.8FM

2. AMRAPALI ONCHENNAI LIVE 104.8FM OBJECTIVE: CREATE hype around Amrapali onChennai’s Only English Radio Station- to the HIGH-ON-SPORT, HIGH-ON-REAL-ESTATE, HIGH-ON-INVESTMENT, HIGH-ON-BUSINESS Sec A&B Chennaiite, listening to Chennai Live104.8FM. ESTABLISH the brand’s Cult Identity, and marry it with the STRENGTH,AESTHETICS,VALUE for MONEY & NATIONAL APPEAL of CSK’s IPL Cricketing action. COMMUNICATE the strong link-up between Amrapali & CSK, both on-air & on-ground.

3. AMRAPALI ONCHENNAI LIVE 104.8FM APPROACH Awareness High intensity Radio Spots for 51 days Association with Amrapali On –air: The Ultimate CSK Fan Plan on 28 days- (2 days prior to each CSK Match*14 CSK Matches during IPL) On –air: Associate Sponsor of the On-air Chennai Live 104.8FM IPL Full Toss- the on-air activity fro the IPL. On – Ground: Title Sponsor of the “Chennai Live 104.8FM Teenage Premier League – 2011” On – Ground: The CSK Amrapali –BLOCK -Parti Nights Cheer the 11 member CSK @ the 7 exclusive-High-on-Spirits, High-on SportCSK BLOCK PARTIESon the home matchnights, promoted extensively on ChennaiLive104.8FM.

4. AMRAPALI ON-AIR ON-AIR PROMOTION: Radio Spots- we would produce the 30 sec radio spots- that showcases, hypes & promotes the Amrapali-CSK association. Also, spots showcasing your hot deals & properties can be promoted through customized radio spots. All radio spots can be produced by us, free of cost. ‘The Ultimate CSK Fan Plan’ Value Ad: Associate sponsor of the On-air IPL Activity- Chennai Live 104.8FM IPL Full Toss. Details are in the Amrapali On-air PPT. The basic elements: IPL Correspondent, Chennai Matches, Countdown, IPL Team tidbits, Third Umpire, Play by Play, IPL Quiz, Predict & Win Prizes

5. AMRAPALI ON-AIR The AmrapaliUltimate CSK Fan Plan: a) ‘The AMRAPALI BIG 6’ on The Evening Drive, @7pm to be played on the 28days (2 days prior to CSK Match *14 match Days) A qualifying question based on CSK will be promoted throughout the hour, and two lucky sms participants would be taken on air towards the end of the hour. 6 balls an over, 6 CSK questions an hour . The contestants would be taken on-air , and pitted against each other. The 1 with the max answers wins. The RJ will end the hour with the 2 contestants cheering for the CSK team, in the best way possible. The winner would pick up tickets to the CSK matches /exciting merchandise from Amrapali.

6. AMRAPALI ON-AIR The AmrapaliUltimate CSK Fan Plan: b) ‘The Amrapali Realty Request Hour-’ on The Live Café, 5pm-6pm on th2 28days (2 days prior to CSK Match *14 match Days) The entire hour will be promoted as the Amrapali Realty Request Hour – where listeners can call and request for their favorite songs and dedicate it to their favorite CSK Players. If you have a cheer song for the CSK Team, listeners can sing it out too

7. AMRAPALI ON-GROUND THE AMRAPALI TPL-TEENAGE PREMIER LEAGUE Amrapaliwill be the Presenting Sponsor of the Teenage Premier League, which is on the same format as IPL, for 32 TPL Teams- with 500 teenage cricket lovers, between ages 13-19. The AmrapatliTPL would be extensively promoted on-air, in-print & through on-ground activations at teen hangouts. 2 editions of the TPL have already been successfully held. Matches to be held during the Summer Holidays between 16th May-29th May, 2011. The participants can form & register teams from their colonies/friends circle/schools/clubs/families. A detailed concept PPT is attached for further reference.

8. AMRAPALI ON ON-GROUND THE CSK AMRAPALI BLOCKPARTI NIGHTS Cheer the 11 member CSK @ the 7 exclusive-High-on-Spirits, High-on Sport CSK BLOCK PARTIES on the home matchnights, promoted extensively on ChennaiLive104.8FM. Contests’ll be run- for exclusive party passes to be won. The parties will all have an exclusive ‘hot-on-the-BLOCK’DJ –for entertainment an exclusive sporty activation – for sportainment Exclusive Amrapali–Theming: A CSK BLOCKParty (yellow for lemon/yellow for CSK) – with exclusive 7UPMixers Menu, branding, merchandising, co-branding with CSK & Promotions for the night.

9. AMRAPALI ON-GROUND THE CSK AMRAPALI BLOCKPARTI SPECIAL MENU The BlockParty – with 7 Amrapali customized drinks –that feature on the Amrapali Block-Party Special Menu.

10. AMRAPALION-GROUND Theming & Activation of: THE CSK AMRAPALI BLOCKPARTI NIGHTS THE AmrapaliOver: The party people would slot as many tennis balls as possible into the Amrapali-CSK Shut up board within 1 over of the CSK Match. The Shut up board would have the eminent CSK players, with 7 holes cut out in the board. THE Amrapali Down and Under: 7 Party people would have to down as many Amprapali drinks as possible within 1 over. The person who downs the maximum wins exciting Amrapali Merchandise. The Amrapali Play-time: The DJ announces the AmrapaliRequest Over, where he plays requests from the house.

11. ON-AIR DELIVERABLES Activity Period: 51 days Promo Duration: 20secs Schedule of Spots: 20times a day Commercial time20400seconds Time band: 8 spots in 07:00-11:00, 4 spots in 11:00-17:00 , 8 spots in 17:00-21:00 ‘THE Amrapali BIG 6’ on The Evening Drive, on 28 days ‘The Amrapali Realty Request Hour-’ on The Live Café, on 28 days Value Ad: Associate Sponsor of the On-air Chennai Live 104.8FM IPL Full Toss- the on-air activity fro the IPL.

12. AMRAPALI OUTLAY-ON-AIR ON-Air: ON-Air Promos: INR 5,10,000 gross + applicable Tax. ‘THE AMRAPALIBIG 6’ on The Evening Drive, on 28 days INR 1,68,000 gross + applicable Tax. ‘The AMRAPALI REALTYREQUEST HOUR’ on Live Café, on 28 days INR 1,40,000 gross + applicable Tax. Overall On-Air Outlay INR 8,18,000 gross + applicable Tax. **The on-air elements can be chosen as required.

13. AMRAPALI OUTLAY-ON-GROUND ON-GROUND: The Amrapali Teenage Premier League Outlay : INR 10,25,000 gross+ Applicable Tax. The 7 ‘Amrapali Block Parti Nights’ Outlay: INR 14,35,000 gross+ Applicable Tax. Conceptual Organizing + Execution+ Exclusive DJ+ Production Value ad: On-air TPL+ Amrapali Block Parti Nights Promotion FCT ON-AIR, equivalent to On-Ground Outlay. . **The permutations & combinations/ theming & execution of the on-ground events can be re-worked depending on the client’s requirements & budget.

14. ABOUT CHENNAI LIVE 104.8FM

15. Two Sides of Chennai New Chennai Traditional Chennai

16. New Chennai

17. Who Reaches Who Dina thanti Dinamalar Dinakaran Sun TV Raj TV Hindu Times of India Outlook Business Today NDTV CNBC Discovery Other Radio stations in Chennai Chennai Live

19. Graduates and Post Graduates, often holding a professional degree

20. High achievers

21. Highly aware – a large number with international exposure

22. High earners (High spenders)

23. Brand conscious

25. What Chennai Live is about Chennai Live is India’s first ever English talk radio station. We offer engaging conversations on a variety of topics ranging from Chennai, Current affairs, lifestyle, Sports & Music

27. Business

30. Monday – Friday 8-11AM

32. Monday-Friday, 2PM-5PM

33. Smart talk, smart music

34. Evening Drive

35. Monday-Friday,6PM-9PM

37. Monday - Friday, 11AM - 2PM

38. Show on people, places, trends in Chennai

39. Chat with CEO’s, Entrepreneurs & people in leadership position

40. Sunday, 9AM – 11AM

41. All about Books

42. Saturday, 11AM – 2PM

44. Saturday , 2PM-5PM

45. Cricket, Tennis, Soccer, F1, Moto GP, Golf

46. Playing Quiz with listeners

47. Sunday, 11AM-2PM

48. Questions are designed to attract participation from everyone

49. A whacky programme on people, prank calls & some good music

51. Our Team

52. Value Proposition Chennai Live 104.8FM is the most credible advertising environment for a brand with an up-market, modern and international appeal

53. Some of Our Major Clients

55. Chennai Live 104.8FM Programmes

56. Chennai Live FPC effective 15th June 2009

57. Chennai Live FPC effective 15th June 2009

58. Chennai Live FPC effective 15th June 2009

59. Advertising Opportunities Spots Sponsorships Branded Content Contests & Giveaways Retail Radio Outdoor Broadcast Presenter mention

60. The Group behind Chennai live Chennai Live is owned and managed by the Muthoot Group, a respected business group in South India. The group had its modest beginnings as Muthoot Bankers, way back in 1887. Today it has grown manifold with diverse interest like Finance, Healthcare, Education, Hospitality and Real estate amongst others.

61. Thank you