1. Typography of Apple Inc.
From Candlestickprofits.comTypography of Apple Inc.
Corporate fonts and brand identity br For at least 18 years Apple s corporate font was a custom
variant of the ITC Garamond typeface called Apple Garamond It was used alongside the Apple
logo for product names on computers in countless ads printed materials and on the company
website
Since 2001 Apple has gradually shifted towards using Myriad in its marketing br Motter Tektura
br Prior to the first Macintosh Apple used a typeface called Motter Tektura alongside the Apple
logo which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and
distributed by Letraset At the time the typeface was considered new and modern One
modification to the typeface was that the dot over the i was removed
The lowercase s was also modified for the label on the Disk II 5 25 inch floppy disk drive br
According to the logo designer Ryan Smith the typeface was selected for its playful qualities
and techno look in line with Apple s mission statement of making high technology accessible to
anyone Janoff designed the logo in 1976 while working with Palo Alto marketer Regis McKenna
The Apple logo bite mark was originally designed to fit snugly with the Motter Tektura a br In the
early 1980s the logo was simplified by removing computer nc from the logo Motter Tektura was
also used for the Apple II logo This typeface has sometimes been mislabeled as Cupertino a
similar bitmap font probably created to mimic Motter Tektura br Apple Garamond br
Upon the introduction of the Macintosh in 1984 Apple adopted a new corporate font called
Apple Garamond It was a narrow variation of the classic Garamond typeface Specifically ITC
Garamond created by Tony Stan in 1977 was condensed to 80 of its normal width Presumably
Apple felt that the existing ITC Garamond Condensed at 64 was too narrow Bitstream
condensed the font and subtly adjusted the stroke widths and performed the hinting required to
create a PostScript font that was then delivered to Apple as apgaram br Apple Garamond was
used in most of Apple s marketing br In cases when the Apple logo was accompanied by text it
was always set in Apple Garamond Aside from the company name most of Apple s advertising
and marketing slogans such as Think different used the font as well br This typeface was
virtually synonymous with Apple for almost two decades and formed a large part of Apple s
excellent brand recognition It was not only used in conjunction with the logo but also in manuals
ads and to label products with model names Even today the association continues falsified
images of rumored new Apple products and spoof advertisements often use it despite the fact
that it is no longer used br Apple has kept the true Apple Garamond font to itself but ITC briefly
sold ITC Garamond Narrowpple Garamond without the custom hintings part of its Apple Font
Pack in the 1990s A version of the font was also included hidden away under a different name
in some versions of Mac OS X prior to 10 3 since it was used by the Setup Assistant installation
program See List of fonts in Mac OS X for more information on how the font can be extracted br
Myriad br Adobe s Myriad is the typeface that is used in Apple s modern marketing br In 2002
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2. Apple gradually started using a variant of the Adobe Myriad font family in its marketing and
packaging As new revisions of its products were released the text changed from the serif Apple
Garamond to the sans serif Myriad Apple The family s bolds are used for headlines and other
weights are also used accordingly
The Myriad font family was designed by Robert Slimbach and Carol Twombly for Adobe Adobe
s most recent version of Myriad is Myriad Pro which has some additional enhancements and
character set extensions but is not significantly changed in design Myriad Apple a modification
produced by Galpagos Design Group incorporates minor spacing and weight differences from
the standard varieties and includes Apple specific characters such as the company logo In 2006
Myriad Apple was superseded by Myriad Set which contains extra ligatures and other minor
changes While Myriad Set is for most titles and eye catching slogans some text is set in
Helvetica Neue br Although originally promoted as Myriad the 5th generation iPod and iPod
nano feature a bitmap font known as Podium Sans which is missing Myriad s trademark
features such as the splayed M and distinctive y The most recent iPods and the iPhone use
Helvetica as their UI font br Other fonts used in Apple s marketing br Apple s first logo drawn by
Ronald Wayne br Prior to adopting the bitten Apple as its logo Apple used a complex logo
featuring Isaac Newton sitting below an apple tree The words APPLE COMPUTER CO were
drawn on a ribbon banner ornamenting the picture frame The frame itself held a quotation from
Wordsworth Newton A Mind Forever Voyaging Through Strange Seas of Thought Alone The
logo was hand drawn and thus did not use an established font However the type is similar to
Caslon with some idiosyncratic details such as an R deviating from the general style br In the
marketing of the Newton PDA Apple chose to use Gill Sans instead of the regular Apple
Garamond Gill Sans Regular was used in the logo for the model name on the computer the
keyboard and in advertisement materials though it was not used as a screen font except for as
part of the Newton logo Gill Sans was originally designed by Eric Gill around 192729 for the
Monotype Corporation br Keyboards br Six keys from a pre 2003 PowerBook G4 br Univers was
first used as the keyboard font of the Apple IIc br Apple s keyboards have long been labeled
with Univers 57 Condensed Oblique a design choice by Apple s industrial design partner Frog
Design This began in 1984 with the Apple IIc the tilt of whose front panel buttons matched the
inclination of the lettering br Univers was eventually replaced on Apple s keyboards by VAG
Rounded which has been used on all iBook models 2003 and later PowerBooks MacBooks
MacBook Pros and Apple Keyboards since August 2007 VAG stands for Volkswagenwerk
Aktiengesellschaft citation needed and the font was developed by Sedley Place Ltd for German
car manufacturer Volkswagen and was used in much of their marketing materials Volkswagen s
modification of a classical typeface is similar to Apple s modification of Garamond to create a
corporate typeface that is both universal and proprietary br Fonts used in other products br
Apple s earliest computers had extremely limited graphical capabilities and could originally only
display uppercase ASCII using a set bitmap font The IIc and Enhanced Apple IIe supported 40
or 80 columns of text and an extended character set called MouseText It was used to simulate
simple graphical user interfaces similar to the use of ANSI X3 64 The latter versions of Apple
IIGS system software and Finder used very rectangular pixels 640×200 thus requiring a stout 8
pt bitmap font called Shaston 8 as the system font menus window titles and so on Shaston was
described in Apple IIGS technote 41 as a modified Helvetica but the similarities are not striking
The fonts of the original Macintosh were also available for the GS br In 1993 Apple s Human
Interface Group designed the typeface Espy Sans specifically for on screen use It was first used
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3. for the Newton OS GUI and later integrated into Apple s ill fated eWorld online service The
Newton used the font Apple Casual to display text entered using the Rosetta handwriting
recognition engine in the Newton The same font found its way into the Rosetta derived writing
recognition system in Mac OS Xnkwell The TrueType font can be made available to any
application by copying the font file which is embedded in a system component to any font folder
See List of fonts in Mac OS X for more information The Newton logo featured the Gill Sans
typeface which was also used for the Newton keyboard br Apple s eWorld also used the larger
bold condensed bitmap font eWorld Tight for headlines The metrics of eWorld Tight were based
on Helvetica Ultra Compressed br Lucida Grande is the standard font used in Mac OS X user
interface elements such a menus dialog boxes and other widgets br When released in 2001
Apple s iPod music player reused the bitmap Chicago font from the original Macintosh GUI
Later versions of the iPod drew from the larger character repertoire of the TrueType Chicago
adding a number of characters not present in the bitmap Chicago such as Greek and Cyrillic
Even though the screen supports grayscale the characters were not anti aliased citation needed
br The iPod mini uses the typeface originally designed for the Newton Espy Sans In the fourth
generation color iPod formerly iPod Photo Podium Sans had displaced Chicago as the user
interface font On newer models such as the 3G iPod nano iPod classic and iPod touch Podium
Sans has been replaced with Helvetica Neue Bold the same typeface used throughout the
iPhone user interface br See also br List of Apple typefaces br Fonts on the Mac br List of fonts
in Mac OS X br References br Apple Computer br Fonts on Mac OS X Retrieved 2004 09 25 br
January 29 2003 Using and Managing Fonts in Mac OS X PDF Retrieved 2004 10 01 br
October 8 2003 Fonts in Mac OS X PDF Retrieved 2004 10 04 br Font Support in the Mac OS
Retrieved 2004 10 01 br November 11 2002 LastResort Font Retrieved 2004 10 03 br June 10
2004 Sharing Fonts Between Mac OS X and Classic Retrieved 2004 10 22 br September 14
2000 The Zapf table Retrieved 2004 10 22 br 1996 07 06 Inside Macintosh Text Built in Script
Support IM Tx Retrieved 2004 10 27 br November 1990 Apple II GS TN 41 Font Family
Numbers Retrieved 2004 10 28 br December 19 2002 ROMAN TXT MacRoman to Unicode
map Retrieved 2004 11 09 br Jaques Moury Beauchap Rob Janoff Graphic Designer Author of
the first logo for Apple Computer Retrieved 2004 10 28 br Michael Everson 2003 11 11
Multilingual Macintosh Support Retrieved 2004 10 27 br Erfert Fenton October 1994 Inside
QuickDraw GX Fonts MacWorld 1997 archived version retrieved 2004 11 01 br FreeType
Freetype and Patents Retrieved 2004 10 29 br Nobumi Iyanaga 2000 09 26 Unicode and Mac
OS and Code converters Retrieved 2004 10 27 br Tony Kavadias 2004 07 24 Apple II User
Interfaces Retrieved 2004 10 28 br Steve Gibson 2003 04 10 The Origins of Sub Pixel Font
Rendering Retrieved 2004 10 27 br Jens Hofman Hansen July 2 2002 Apple logoets historie
Retrieved 2004 09 22 br Susan Kare World Class Cities Retrieved 2004 09 25 br John Kheyt
2003 05 23 The Devil s Advocate MS s ClearType KOs Apple s Quartz In The Lightweight
Division Retrieved 2004 10 27 br Microsoft 2003 03 12 Press release Microsoft Announces
Expanded Access To Extensive Intellectual Property Portfolio Retrieved 2004 10 27 br
Jonathan Ploudre June 1 2000 Macintosh System Fonts Retrieved 2004 09 21 br Ed Tracy
1998 10 15 Apple and the History of Personal Computer Design Retrieved 2004 10 27 br
Norman Walsh August 14 1996 comp fonts FAQ Macintosh Info Retrieved 2004 09 21 br XvsXP
XvsXP com Fonts Retrieved 2004 10 27 br External links br Advanced Typography with Mac
OS X Tiger br Text amp Fonts Apple s typography developer site br TrueType Reference
Manual br LastResort Font br Full LastResort glyph table br LastResort glyphs 236 pages PDF
5 pages PDF br Unicode fonts for Mac OS X computers Survey of Unicode fonts included with
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4. Mac OS X and Microsoft Office 2004 br Microsoft s ClearType web site br Fondu program to
convert and separate Mac OS X dfont data fork files to TrueType OpenType Type 1 and Glyph
Bitmap parts br v 160 160 d 160 160 e br Apple Inc br Board of directors br Bill Campbell 160
Millard Drexler 160 Al Gore 160 Steve Jobs 160 Andrea Jung 160 Arthur D Levinson 160 Jerry
York br Hardware products br Apple TV 160 iPad 160 iPhone 160 iPod Classic Mini Nano
Shuffle Touch 160 Mac iMac MacBook Air MacBook Pro Mini Pro Xserve 160 Former products
br Accessories br AirPort 160 Cinema Display 160 iPod accessories 160 Apple Mouse 160
Magic Mouse 160 Apple Keyboard 160 Time Capsule br Software products br Aperture 160
Bento 160 FileMaker Pro 160 Final Cut Studio 160 Garageband 160 iLife 160 iPhone OS 160
iTunes 160 iWork 160 Logic Studio 160 Mac OS X Server 160 QuickTime 160 Safari 160 Xsan
br Stores and services br ADC 160 AppleCare 160 Apple Specialist 160 Apple Store 160 online
160 App Store 160 Certifications 160 Genius Bar 160 iTunes Store 160 iWork com 160
MobileMe 160 One to One 160 ProCare br Executives br Steve Jobs 160 Tim Cook 160 Peter
Oppenheimer 160 Phil Schiller 160 Jonathan Ive 160 Mark Papermaster 160 Ron Johnson 160
Sina Tamaddon 160 Bertrand Serlet 160 Scott Forstall br Acquisitions br Emagic 160
FingerWorks 160 Lala 160 NeXT 160 Nothing Real 160 P A Semi 160 Silicon Color 160 Spruce
Technologies br Related br Advertising 1984 Get a Mac iPods Slogans 160 Braeburn Capital
160 FileMaker Inc 160 History Criticism Discontinued products Litigation Typography 160 Portal
br Annual revenue US 42 91 billion 32 1 FY 2009 160 Employees 34 300 160 Stock symbol
NASDAQ 160 AAPL LSE 160 ACP FWB 160 APC 160 Web site www apple com br Categories
Apple Inc Digital typography Apple Inc typefacesHidden categories Articles lacking in text
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