Presentation given by Janette Toral at YouthLeadPH event last May 24, 2014. Gave an overview on the use of flowchart, mind maps, and infographics in communicating ideas through social media.
3. Creativity
tools
• Help
in
documenta9on.
• Expanding
an
idea
• Thinking
things
through.
• Communica9ng
an
idea
that
can
aid
a
presenter.
• Create
materials
that
can
speak
for
itself
–
standalone.
29. PROFESSIONALS
Digital Marketing for
Real Estate Industry
Program
Environment: Many RESP
marketing online.
Friends:
Uses
social
media
to
market
online.
Market
offers:
Various
digital
marke9ng
and
e-‐commerce
training
(generic
in
format)
ACtude
in
public:
Compe99ve.
Upbeat.
Enthusias9c.
Appearance:
Eager
&
open
for
partnerships
online.
Behavior towards
others:
Observant. May follow
lead of others.
Friends
say:
“You
should
market
online.”
Boss
say:
“Go
where
the
market
is.
Hit
your
quota.”
Influencers
say:
“Don’t
hard
sell
or
spam
online.”
Janette Toral
What
really
counts:
Get
con9nuing
leads-‐sales-‐referrers
online.
Major preoccupation: Sustaining
revenue / income. Growing family.
Worries: Not making a sale. Making ends meet.
Aspiration: Quality lifestyle. Industry recognition.
Fears:
Not
compe99ve
with
peers.
FrustraJon:
Not
gedng
results.
Obstacle:
Managing
9me
and
resource.
Wants
/
Needs:
Quality
leads.
Top
of
mind.
Measure success:
Sales conversion.
Authority status.
Obstacle:
Priori9zing
and
managing
tasks.
#4 understand your audience
33. Summary
• Be
visual
in
expressing
your
ideas
especially
in
social
media.
• Use
crea9vity
tools
like
mindmaps,
flow
charts,
infographics
to
guide
your
audience.