A presentation and panel talk at Stratmark 2012 last July 31 at SM MOA Arena. This deck combines both talk of Janette Toral and panel discussion points of Tricia Gosingtian, Vanj Padilla, and Mark Joseph Delgado.

1. Don’t
Talk,
Just
Blog
The
idea
of
blogging
as
a
way
of
life.
(PANEL)

2. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac/vi/es
(%)
2009
2010
2011
VisiBng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
VisiBng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-­‐
-­‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
AcBviBes
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
NaBonal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010,
2011

3. Youth
will
propel
economic
growth
• By
2014,
the
esBmated
average
age
of
a
Filipino
is
24.
• According
to
Bangko
Sentral
ng
Pilipinas
Governor
Amado
Tetangco
Jr.,
“ The
Philippines
is
about
to
enter
the
demographic
sweet
spot
this
2014.”

4. hcp://aileenapolo.blogspot.com

5. hcp://manilafoodistas.blogspot.com
#2

6. hcp://wriBngtoexhale.com

7. hcp://wheninmanila.com

8. hcp://www.cerBfiedfoodies.com

11. Benefits

12. TRICIA
Gosingtian
HTTP://BLOG.TRICIAGOSINGTIAN.COM/

13. TRICIA’s BLOG
HTTP://BLOG.TRICIAGOSINGTIAN.COM/

14. STATISTICS
BLOG 53,800 FOLLOWERS (6,335,000 PAGEVIEWS)
FACEBOOK 64,500 FOLLOWERS
TWITTER 27,000 FOLLOWERS
LOOKBOOK 44,100 FOLLOWERS
RECOGNITIONS
LOYOLA SCHOOLS AWARDS FOR THE ARTS FOR PHOTOGRAPHY
THE PHILIPPINE STAR 22 ACHIEVERS UNDER 22
THE PHILIPPINE STAR THE FASHIONABLE 25
GO NEGOSYO INSPIRING YOUNG ENTREPRENEURS
TUMBLR 24
SPOT.PH & YAHOO.PH “IT GIRL”
CANDY MAGAZINE STYLE STAR AWARD
COSMOPOLITAN MAGAZINE FUN FEARLESS FEMALE AWARD
PREVIEW MAGAZINE TOP CREATIVE PINOYS
BUSINESSOFFASHION.COM “one of the top fashion blogs on Tumblr”
FEATURED IN TEENVOGUE, STYLECASTER, ANN TAYLOR, ETC.
ENDORSER FOR RED MANGO, HEIMA FOR BAYO, ETC.
FOREVER 21 BRAND AMBASSADOR
EASTWOOD CITY WALK AND EASTWOOD MALL AMBASSADOR
SM MALL OF ASIA STYLE ICON

16. Vanj D.Padilla
From
Blogger
to
CEO
of
1Digitech
Philippines
Inc.
–
a
digital
and
social
media
agency

17. Vanj’s
blogs

18. Blog
facts
• Since
I
started
www.pangalaTALK.com
in
2009
,
my
blog
has
evolved
to
events
management,
blogging
campaigns
and
social
media
management.
• Pangalatalk.com has reached more
than 1 million visitors before its first
year.
• From
hard
coding,
I
migrated
all
my
blogs
to
Wordpress
which
is
a
lot
easier
to
maintain
and
update
than
other
plahorms.
• I get my clients thru my blogs.
• Now
on
my
3rd
year
as
a
blogger
I
plan
to
relaunch
my
old
blog
and
launch
my
new
blogs
to
the
public
as
well
as
my
company’s
web
services.
• I was able to influence, inspire
and train new bloggers in
Pangasinan

19. • Before
I
became
a
blogger,
I
was
a
journalist
and
radio
broadcaster
in
Pangasinan,
blogging
came
out
as
a
compe00ve
advantage
over
others
who
have
been
in
the
industry
for
so
long.
reinvent myself
• When
I
decided
to
as
a
tradi/onal
media
prac//oner
to
an
emerging
media
pioneer
in
my
area
in
2009,
opportuni/es
and
offers
started
to
open
up
and
unfold
in
2010
un/l
now.
• It was only when I created my own
niche, my own market, looked for
untapped and hungry audience
that CLIENTS started to notice and
say ‘ VANJ CAN DO THIS well’.

20. • FIND
YOUR
NICHE.
FIND
THAT
ONE
THING
YOU’RE
BEST
Advice?

AT.
THEN
INNOVATE
and
digiBze
.
Integrate
your
passion
to
what
you
are
doing.
If
you’ll
blog,
blog
with
your
heart
and
soul.
Blog
hard.
Learn
more.
Learn
con/nuously.
Be
the
best
in
it.
HELL
BEST.
• When you’re damn best in
that single thing you love
most doing, all the forces of
the universe shall come
upon you and success will be
like an icing to the cake and
like a cherry in the pie.
• You
will
find
yourself
like
my
mentor,
who
started
just
like
most
of
us,
but
look
at
her
and
her
achievements,
her
posiBon
in
the
digital
industry
now.

21. MARK JOSEPH DELGADO
 24 years old, Manila
 Blogger since 2010
 Certified Blog & Social
Media Entrepreneur
 UST Batch ’08
 Will start a new job tomorrow
as a Social Media Manager
for an ad agency
@iammarkdelgado #STRATMARK 2012

22. BLOGS
 PASSION 4 JESUS.net - Ministry
 SLEEK IN THE CITY.com - Lifestyle
 INTRAMUROS MANILA.asia - Travel
 BLOGGERS 4 CHANGE.net - Advocacy
 THINK MARKETING.biz - Marketing
 CHEF HASSET GO.com - Food
@iammarkdelgado #STRATMARK 2012

23. @iammarkdelgado #STRATMARK 2012

24. @iammarkdelgado #STRATMARK 2012

25. MILESTONES
 Certified Blog & Social Media Entrepreneur
 Founded my own service suite, Mediactiv8
 Cool job offers from different companies
@iammarkdelgado #STRATMARK 2012

26. TIPS FOR EVERYONE
 Start with a purpose.
 Focus on a single niche.
 Your blog is a brand.
 Join a community of bloggers.
 Don’t stop learning.
Email me, maybe?
markjosephdelgado@ymail.com
@iammarkdelgado #STRATMARK 2012

27. hcp://www.bloggingfromhome.com

28. Tips
• Think
about
your
first
20
blog
post.
• Be
acBve
in
posBng
(try
at
least
3
Bmes
a
week)
and
do
it
for
3
months.
• If
earning
income
from
your
blog
is
part
of
your
goal,
explore
revenue-­‐generaBng
opportuniBes
thereaoer
(ads,
campaigns,
coverage,
reviews,
consulBng).

29. Let
me
know
about
your
blog(s)
• hcp://twicer.com/digitalfilipino