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589,83
                      504,124
                359,296
                              0

            233,137
                               153,323
                      81,732


                                       Turnout	
  
        2004                           Registered	
  Voters	
  
                  2007
                            2010
There are an estimated 12.5 million Filipinos abroad
2013
Potential Voters = 686,798




                Recently, the DFA reported
                96,968 new applicants since
                October 2011.
The problems confronting
overseas absentee voting in
general can be categorized
                                   Geography
into three. Geography –
because we have so few
embassies and consulates
that it becomes hard
for Filipinos to go
and register.
                      Procedures and
                                               Desire
                       Requirements
Procedures and
Requirements also
have an impact, esp.
on immigrants who are
required to fill up affidavits
of intent to return.           And then, there is DESIRE.
Or, more accurately, the lack thereof.
Interest in election
                            related matters peaks during
                   both the deadline for registration, and
    the deadline for voting. In between these two crests,
overseas Filipinos need a push to get out of the troughs –
                                the trenches of inaction.
THIS IS US,
   NOW.




                                     The geography issue
                      can only be addressed by Congress.
           The requirements issue – the Affidavit of Intent
       To Return – has been brought up with Congress too.
Which leaves only the issue of Desire to participate unmet.
•  OAV has always been marketed almost
   exclusively on noble ideas like
   democracy
           •  RESULT? Declining numbers
•  We have always complained about the
   affidavit of intent to return
     •  RESULT? Nothing we can use now.
•  We’ve always talked about how easy it is
   to register
           •  RESULT? Declining numbers
•  We’ve always appealed to overseas
   Filipino’s sense of national duty / duty to
   family
          •  RESULT? Declining numbers.
In the meantime, outside the box…

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What’s up with that?
Increasingly, we find impersonal
 communication to be less effective
 than first-hand accounts coming
 from family, friends, and personal
 influencers.

                                 *
This is true in marketing too, btw.
There is a need to engage our kababayans overseas in a
way that will catch their attention. Not through
institutional information campaigns
or with just plain old
mass media TVCs,
but with real people,
talking about real
issues, and about
how they, Filipinos
overseas, can keep
on being participants
in the political landscape
of our beloved homeland.
We don’t want to tell them to register and vote anymore.

 With YOUR help, we hope we can INSPIRE them.
Tweet about Overseas Absentee Voter
registration. You can come up with your tweet. If
you need inspiration, come to @COMELECTV to
find something to retweet. #iwillVote


One Status Update a day would help boost
awareness; and Like the COMELECTV page while
you’re at it.


Donate one blog post? Perfect! Need info? We’ll
be happy to provide it. Any number of entries
you can post about OAV will be appreciated. We’ll
tweet about it too!
Things you can volunteer for:

             Translations
  Organizing voter education sessions
    Conducting voter-ed sessions
     Disseminating voter-ed stuff
           Graphics design



h7p://mycomelec.tv/volunteer	
  
The	
  Desire	
  graphic	
  is	
  by	
  ~lervold	
  on	
  
deviant	
  art.	
  
hLp://lervold.deviantart.com/art/
Desire-­‐of-­‐the-­‐Endless-­‐122367079	
  

The	
  Delirium	
  graphic	
  is	
  detail	
  from	
  
artwork	
  that	
  can	
  be	
  found	
  on	
  
hLp://64.19.142.12/
forbiddenplanet.co.uk/blog/wp-­‐
content/uploads/2011/06/Deliriums-­‐
Party-­‐540x796.jpg	
  

The	
  Heart	
  graphic	
  came	
  from	
  ljefe	
  EK	
  //	
  
Menudo	
  for	
  Your	
  Soul	
  
hLp://ljefe.wordpress.com/2011/06/06/
open-­‐heart-­‐open-­‐hands/	
  

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Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

  • 1.
  • 2. 589,83 504,124 359,296 0 233,137 153,323 81,732 Turnout   2004 Registered  Voters   2007 2010 There are an estimated 12.5 million Filipinos abroad
  • 3. 2013 Potential Voters = 686,798 Recently, the DFA reported 96,968 new applicants since October 2011.
  • 4. The problems confronting overseas absentee voting in general can be categorized Geography into three. Geography – because we have so few embassies and consulates that it becomes hard for Filipinos to go and register. Procedures and Desire Requirements Procedures and Requirements also have an impact, esp. on immigrants who are required to fill up affidavits of intent to return. And then, there is DESIRE.
  • 5. Or, more accurately, the lack thereof.
  • 6. Interest in election related matters peaks during both the deadline for registration, and the deadline for voting. In between these two crests, overseas Filipinos need a push to get out of the troughs – the trenches of inaction.
  • 7. THIS IS US, NOW. The geography issue can only be addressed by Congress. The requirements issue – the Affidavit of Intent To Return – has been brought up with Congress too. Which leaves only the issue of Desire to participate unmet.
  • 8. •  OAV has always been marketed almost exclusively on noble ideas like democracy •  RESULT? Declining numbers •  We have always complained about the affidavit of intent to return •  RESULT? Nothing we can use now. •  We’ve always talked about how easy it is to register •  RESULT? Declining numbers •  We’ve always appealed to overseas Filipino’s sense of national duty / duty to family •  RESULT? Declining numbers.
  • 9. In the meantime, outside the box… SHARE  E ON  BB BLOG   #@!FIGHT%#@!!!   OHIKA!  COMMENT  XPERIENCES   SIGN   NLINE  PETITIONS  LOGS   TWITTER   SHOWBIZ  CHIKA!  COMMENT  XPERIENCES   SHARE  E ON   LOGS   facebook   SHOWBIZ  C TWITTER   TWITTER   SHARE  EXPERIENCES  ENLINE  PETITIONS   SIGN  O EXPERIENCES   TWITTER   TWITTER   SHARE  EXPERIENCES   EXPERIENCES   SHARE   SHARE   TWITTER   SIGN  ONLINE  PETITIONS   SHARE   XPERIENCES   XPERIENCES   SHARE  ENLINE  PETITIONS   facebook   facebook   facebook   facebook   facebook   facebook   TWITTER   ETITIONS  OTWITTER  PETITIONS   PETITIONS   TWITTER   NLINE  PNLINE   ONLINE   TWITTER   TWITTER   SIGN  SIGN   PETITIONS   O ONLINE  ON  BLOGS   SIG   COMMENT   EXPERIENCES   SIGN   SHARE  PETITIONS   SIGN  ONLINE  PETITIONS   ONLINE  PETITIONS  SHARE  EXPERIENCES   ONLINE   SIGN  ONLINE  P SIGN   SIGN  O ETITIONS   SIGN  ONLINE  PETITIONS   SIGN  PETITIONS   HECKLE!!!   SIGN   #@!FIGHT%#@!!!   TWITTER  PSIGN  ONLINE   ONLINE  PSIGN  OCOMMENT  POETITIONS   TITTER  LOGS   N  BLOGS   ETITIONS   NLINE   facebook   facebook   #@!FIGHT%#@!!!  CNLINE  COMMENT  OON  BBLOGS  N  BBLOGS   TWITTER  SHOWBIZ  OHIKA!  HIKA!  COMMENT  OON  EXPERIENCES   TWITTER  C HIKA!  PETITIONS  LOGS   HECKLE!!!   COMMENT  ON  BLOGS   SIGN  ONLINE   ETITIONS   SIGN   #@!FIGHT%#@!!!   SIGN  EXPERIENCES   SHOWBIZ  CHIKA!   COMMENT   EXPERIENCES   SHARE  EXPERIENCES   SHOWBIZ  C ONLINE  PETITIONS   COMMENT   N   TWITTER   SHOWBIZ   SHARE   ONLINE  PETITIONS   SIGN   COMMENT  ON  BLOGS   TWITTER   SHARE   SHARE   TWITTER   PETITIONS   TWITTER   facebook   facebook   TWITTER   ETITIONS   TWITTER   SIGN  ONLINE  PETITIONS  NLINE  POETITIONS   SHARE  ESHARE  EXPERIENCES   XPERIENCES   TWITTER   SHARE  EXPERIENCES   SHARE  EXPERIENCES   TWITTER   SIGN  ONLINE  P SIGN  ONLINE   SIGN  OCOMMENT   N  BLOGS   NLINE   facebook   facebook   facebook   facebook   facebook   facebook   TWITTER  PETITIONS  TWITTER   ONLINE  PETITIONS   TWITTER   NLINE  PETITIONS   O TWITTER   SIGN  ONLINE   SIGN  ONLINE  PETITIONS  O SIGN   TWITTER   ETITIONS   SIGN   SIGN   TWITTER   SIGN  OONLINE  PETITIONS   OCOMMENT  POETITIONS   P facebook   SIGN  ONLINE  PETITIONS   SIGN  PETITIONS   COMMENT  ON  BLOGS   SIGN   NLINE   ONLINE  PSIGN   NLINE   N  BLOGS   SIGN  ONLINE  PETITIONS   ETITIONS   SIGN  ONLINE  PETITIONS  
  • 11. Increasingly, we find impersonal communication to be less effective than first-hand accounts coming from family, friends, and personal influencers. * This is true in marketing too, btw.
  • 12. There is a need to engage our kababayans overseas in a way that will catch their attention. Not through institutional information campaigns or with just plain old mass media TVCs, but with real people, talking about real issues, and about how they, Filipinos overseas, can keep on being participants in the political landscape of our beloved homeland. We don’t want to tell them to register and vote anymore. With YOUR help, we hope we can INSPIRE them.
  • 13. Tweet about Overseas Absentee Voter registration. You can come up with your tweet. If you need inspiration, come to @COMELECTV to find something to retweet. #iwillVote One Status Update a day would help boost awareness; and Like the COMELECTV page while you’re at it. Donate one blog post? Perfect! Need info? We’ll be happy to provide it. Any number of entries you can post about OAV will be appreciated. We’ll tweet about it too!
  • 14. Things you can volunteer for: Translations Organizing voter education sessions Conducting voter-ed sessions Disseminating voter-ed stuff Graphics design h7p://mycomelec.tv/volunteer  
  • 15. The  Desire  graphic  is  by  ~lervold  on   deviant  art.   hLp://lervold.deviantart.com/art/ Desire-­‐of-­‐the-­‐Endless-­‐122367079   The  Delirium  graphic  is  detail  from   artwork  that  can  be  found  on   hLp://64.19.142.12/ forbiddenplanet.co.uk/blog/wp-­‐ content/uploads/2011/06/Deliriums-­‐ Party-­‐540x796.jpg   The  Heart  graphic  came  from  ljefe  EK  //   Menudo  for  Your  Soul   hLp://ljefe.wordpress.com/2011/06/06/ open-­‐heart-­‐open-­‐hands/