1. SK Sikat
ka!

2. TOURISM
STRATEGY
The future is bright for tourism in Sultan Kudarat. We aim to find
the perfect balance between environmental, social and economic
returns for the operators and industry. This is reflected through the
vision, goals, targets and actions of the strategy, which outline clear
plans to meet the challenges facing the industry.
First, the strategy will include advertising, marketing
channels, the internet and promotion. This includes what marketing
calls the 4P's (price, promotion, place and product/service)
Lastly, our feasibility study should include a "competitive advantage"
which is the positive marketing position that we should have against
our competition. In other words, it's something that offer and sell that
our customer can't offer and will make a profit for our business.

3. TOURIST SPOT

4. The Sultan
Kudarat’s
Provincial
Capitol

27. THE
MUSEUM

29. FESTIVAL
Kalimudan Festival
(November 21)
A cultural presentation highlighting the
socio-cultural and historical heritage of
the Manobos, Tirurays, T-
boli, Maguindanaoans and the Christian
tribes of the province. Conveyed through
dances and other natures, it expresses
festivities, solidarity, common aspiration
and innate desire for prosperity and
peace

30. HINDRANCES
Geographical location
Wrong impression
Known to be a Muslim Area

31. MARKETING
STRATEGY

32. A.) MARKET PLANNING
OBJECTIVES:
 To select a tourist attraction in the
Province of Sultan Kudarat
 To show the hidden beauty of Sultan
Kudarat
 To promote the attraction we had
chosen
 To enhance our abilities in conducting
this study

33. METHODS:
Have a feasibility study about the
said tourist attraction
Gather information
Analyze the data
Evaluate the facts

34. B.) TARGET MARKET
SELECTION
 To develop a marketing plan by
studying the demographics of our
tourist destination. Demographics
are a population study that includes
age, race, and gender. We should
study the demographics to know
who we think will be our potential
customers and also a study of the
destination that our tourists will visit.

35. C.) MARKETING MIX
SELECTION

36. a.) PRODUCTS:
 TRANSPORTATION -Bus
Lines, Tricycles, Jeep, Van,
 FOOD AND BEVERAGE-Mascovado , Banana
chips, pastillas, vinegar (tuba), crops, palm
oil
 ENTERTAINMENT-Festivals
 SOUVENIRS-Native Products like
bags, slippers,
bolo
b.) PRICE- Very
affordable

37. D. )PRODUCTS

39. D.)CONCLUSION
1.) Why do you need to make Sultan Kudarat a tourist
destination?
Sultan Kudarat is known as a dangerous place to
other people particularly the ones who are living in
Luzon and in Visayas. This is because we are so
unlucky that what they have seen, heard or know
through media is not good about the place especially
when it comes to political issues. Sultan Kudarat
should be tourist spot because there are many
beautiful spots in it which are not yet fully
discovered. It is also one of the safest places to live
in. The people are also hospitably and very
accommodating.

40. 2.) What will be the benefits and who
will benefit?
If the Province of Sultan kudarat will be a tourist
destination there are factors which will be very
beneficial:
a) Popularity
b) Job employment
c) More improvements in place
d) More income
e) Less poverty
It is beneficial to its constituents, the people living
in it.

41. MEMBERS OF THE GROUP
 Joanna Rein S.Forro
 Romeo R.Tejada Jr.
 Madonna C. Figueroa
 Janine Pangantihon
 Leah May E. Barua
 Divine Grace V. Blanco
 Sally Rose Bercasio
 Jan Daryll P. Coronado
 Joseph Pitogo Jr.
 Jasper Jed S. Binas