Übersicht zum Status Quo von Location Based Services in Deutschland 2013. Keynote im Rahmen des #lbmaberlin von http://www.janheinemann.com & http://www.janhendriksenf.de

1. Location Based Services by Jan-Hendrik Senf & Jan Heinemann

2. Almost everything is a location What is a Location Based Service?

3. Location Based Services in Germany What‘s out there?

4. Touch and Travel Location Based Service

5. Die wichtigsten Location Based Services Google Local & Yelp (bzw. Qype)

6. Foursquare Social local mobile for every kind of business

7. Foursquare A lot of potential
‣>30 million users
‣1 million businesses
‣40 million venues
‣3 billion check-ins

8. Foursquare Business Features
‣Control your location /
branding
‣Create Specials
‣Push Updates
‣Create Events
‣Insights through Analytics

9. Foursquare Check it out & Check in

10. Foursquare Sharing is caring

11. Foursquare Powerful API & Apps

12. Foursquare What happened to business development

13. Location Based Services Numbers & Questions
‣51% aller mobilen Telefone sind Smartphones (Comscore 2013)
‣49% der Smartphone Nutzer sind Always on (TNS Infratest 2013)
‣82% der Smartphone Nutzer haben lokale Informationen gesucht -
80% sind daraufhin aktiv geworden (Google 2012)
‣42% suchen mind. 1x pro Woche nach lokalen Informationen -
14% täglich (Google 2012)
Also trotz absoluter Relevanz für den Nutzer - Warum hebt das
Thema Location Based nicht ab?
Was kann unternommen, werden um das Thema signifikant
voranzubringen?

14. Thank You! Did you check-in?
Jan-Hendrik Senf
http://www.janhendriksenf.de
@_SENF_
&
Jan Heinemann
http://www.janheinemann.com
@jankbx

15. Quellen:
Image Slide 1 - Foursquare
Image Slide 2 - Screenshot of Berlin http://www.sightsmap.com/
Images Slide 3 - Studie der Bayrischen Landeszentrale für neue Medien http://www.goldmedia.com/publikationen/studien/info/article/studie-zu-location-based-
services.html
Video Slide 4 - http://www.youtube.com/watch?v=ESd_mEo2p4c
Image Slide 5 - Google Local / Yelp
Image Slide 6 - Foursquare
Image Slide 7 - Foursquare for Businesses
Image Slide 8 - Foursquare
Image Slide 9 - Foursquare Android App
Image Slide 10 - Facebook & Twitter Web Apps
Image Slide 11 - Foursquare
Image Slide 12 - Foursquare
Numbers Slide 13 - http://www.tns-infratest.com/presse/presseinformation.asp?prID=3195, http://www.comscore.com/ger/Insights/
Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland, http://services.google.com/fh/files/blogs/
our_mobile_planet_germany_de.pdf