Ecosummit is the Berlin-based Smart Green Economy network and conference for startups, investors and corporates. Ecosummit also offers consulting, online marketing, event and media services to clients.

1. Ecosummit Presentation by Jan Michael Hess
Smart Green Business
Fostering the Transformation
to the Smart Green Economy
http://ecosummit.net @ecosummit Berlin 28 April 2011
© Mobile Economy GmbH 2011

2. Ecosummit is a consulting,
marketing, event and media
company focused 100%
on Smart Green Business.
© Mobile Economy GmbH 2010

3. Julian von Blücher Jan Michael Hess
Ecosummit Ecosummit
Chief Sustainability O cer CEO
© Mobile Economy GmbH 2010

4. Smart = ICT
Information & Communication Technology
Green = Sustainable
Clean Technology & Sustainability Management
Green = Smart
Going Green is Smart
Smart & Green
Intelligent Sustainability
© Mobile Economy GmbH 2010

5. Next Conference
Our Mission: Smart Green Planet
Repower America Repower Earth
Google: RE < C
© Mobile Economy GmbH 2011

6. Next Conference
100% Renewable by 2030
Prof. Mark Z. Jacobson
(Stanford University):
The cost of generating
and transmitting power
with wind, water & solar
would be less than the
projected cost per
kilowatt-hour for fossil-
fuel & nuclear power.
© Mobile Economy GmbH 2011

7. Global Master Plan
1. Our global goal should be the fast transformation to the
Smart Green Economy.
2. Cities are the epicentre of economic activity and must go
smart green now.
3. Companies should adopt smart green strategies o ering
sustainable products and services.
4. Fast cost reduction of smart green technologies is the key
leverage for the mass market.
5. We have to change our lifestyle and become smart green
consumers.
6. We have to shift political and financial power to the United
Nations.
7. Huge investments of human and financial capital are
necessary.
© Mobile Economy GmbH 2011

8. Smart Green Economy
Smart Green Cities
Smart Green Companies
Smart Green Products
Smart Green Services
Smart Green Consumers
Smart Green Governments
© Mobile Economy GmbH 2010

9. How Smart is your company?
How Green is your company?
0% 100% = Goal
Our Smart Green Business
Network can help you
reach 100% faster.
© Mobile Economy GmbH 2010

10. Next Conference
Our Strategy
Target Group Startups Investors Corporates
Services
Event & Media
Online Marketing
Consulting & Partners to be defined
Executive Search
Company Building Partners to be defined
& Financing
© Mobile Economy GmbH 2011

11. GVS10 10 May 2010
1 Day, 250 Participants, 17 Sponsors, 35 Media Partners, 45 Speakers, 15 Startup Pitches
http://greenvsummit.com/gvs10
© Mobile Economy GmbH 2011

12. ECO11 24-25 March 2011
2 Days, 300 Participants, 20 Sponsors, 29 Media Partners, 86 Speakers, 27 Startup Pitches
http://ecosummit.net
© Mobile Economy GmbH 2011

13. Rolf Schumann
Better Place
© Mobile Economy GmbH 2010

14. Renate Künast
The Greens
© Mobile Economy GmbH 2010

15. Gina Domanig
Emerald Technology Ventures
© Mobile Economy GmbH 2010

16. New Sponsorship Packages 2011
‣ Diamond Partner - €20.000 excl. VAT - Only 1 Diamond Partner
‣ Featured on http://ecosummit.net for 6 months and 1 conference
‣ 8 Ecosummit conference tickets, 50% discount on conference tickets
‣ 30 min Keynote, networking stand, Ecosummit TV show
‣ Platinum Sponsor - €10.000 excl. VAT - 2 Platinum Sponsors Max
‣ Featured on http://ecosummit.net for 6 months and 1 conference
‣ 4 Ecosummit conference tickets, 50% discount on conference tickets
‣ 20 min Talk, networking stand, Ecosummit TV show
‣ Gold Sponsor - €5.000 excl. VAT - 4 Gold Sponsors Max
‣ Featured on http://ecosummit.net for 6 months and 1 conference
‣ 2 Ecosummit conference tickets, 50% discount on conference tickets
‣ 20 min Talk, 2 Roll-ups, Ecosummit TV video
‣ Silver Sponsor - €2.500 excl. VAT - 8 Silver Sponsors Max
‣ Featured on http://ecosummit.net for 6 months and 1 conference
‣ 1 Ecosummit conference ticket, 50% discount on conference tickets
‣ 10 min Talk, 1 Roll-up, Ecosummit TV video
© Mobile Economy GmbH 2011

17. Next Conference
Online Marketing Services
Target Group Startups Investors Corporates
Production Partner
Website
SEO & Social Media
Corporate Video
© Mobile Economy GmbH 2011

18. Smart Green Marketing
=
Marketing for
Smart Green Brands
(Products & Services)
© Mobile Economy GmbH 2010

19. Smart Green Marketing
=
Transparent
Honest
Online
Social
Fair
© Mobile Economy GmbH 2010

20. Smart Green Marketing for Ecosummit
© Mobile Economy GmbH 2011

21. Platin Sponsor
Facebook: 230 Fans
© Mobile Economy GmbH 2011

22. Twitter: 545 Followers
© Mobile Economy GmbH 2011

23. http://www.youtube.com/ecosummitTV
Launch 20.02.11
40 Videos
4.206 Views
© Mobile Economy GmbH 2011

24. Julian von Blücher Ane Mari Aakernes Gernot Tögel
Ecosummit Ecosummit TV Ecosummit TV
© Mobile Economy GmbH 2010

25. Google Analytics
© Mobile Economy GmbH 2011

26. Tra c Sources
© Mobile Economy GmbH 2011

27. Tra c from 111 Countries
© Mobile Economy GmbH 2011

28. Google.com Search: 4 out of 8
© Mobile Economy GmbH 2011

29. Next Conference
Projects
Event & Media
2010 2011
Opportunities:
Smart Green Real
Consulting TXL+ Estate Developer,
Smart Green Home
O ce Building,
2010
Smart Green City OS
Opportunities:
Company green
Etaxi Berlin (Better
rider Place), Open
Building .com
Mobility Service
2010 Provider
Opportunities:
Company Ecobento = Smart
Building Green Consumer
Network
2009
© Mobile Economy GmbH 2011

30. Service Economy
+
Sharing Economy
=
Share Products as Services
© Mobile Economy GmbH 2010

31. Open Mobility
1 Platform for all Mobility Business Models
1 Taxi Rental Car 3
Company Car + Driver Car Sharing
Taxi Ride Sharing Private or Corporate
Phase 1 Phase 2
Supply green
Car Owner
2 Phase 1 rider
.com
Phase 2
4
Consumer Ride Sharing
P2P Car Sharing
Driver for My Car
Demand
Passenger Driver
Car User
© Mobile Economy GmbH 2011

32. Next Conference
City Car Hiriko (MIT Media Lab)
http://ecosummit.net/articles/sustainable-social-mobility
Based in Spain’s Basque country, Hiriko is the first company to build
the electric City Car developed by MIT’s Medialab. Hiriko sounds
Japanese but it is in fact a mix of Basque and Spanish: hiri = urban,
ko = short for coche (car). Hiriko’s networked urban cars are designed
to be used only as shared cars. Imagine a future where you can take
any car when you leave your home or o ce. Imagine a future
where all shared cars are electric. That’s where we have to be.
© Mobile Economy GmbH 2011

33. Meinhard von Gerkan
gmp Architects
© Mobile Economy GmbH 2010

34. Smart Green City TXL+
+
Airport Berlin Tegel (TXL) Shut Down in June 2012 TXL

35. Smart Green Economy Cluster
3 Steps to the Smart Green Capital Berlin
1. Terminal 2. TXL+ 3. Berlin
Terminal of the Future Model City of the Future Capital of the Future
Smart Green Campus Smart Green City Smart Green Capital
• Smart Green Building • Living and Working in the • Global Role Model & Leader
Model City of the Future • Test market: Green Products
• Test market: Green Products
& Services (Best Practices) • Test market: Green Products & Services (Best Practices)
& Services (Best Practices) • Scaling Up Best Practices
• Companies, Universities and
Research Centres • Green Jobs and Tax Income • Scaling Up Jobs & Tax Income
• Services (Shopping, Hotel • 500 Companies, 50.000 • Innovative Capital with
Restaurants, Fitness, School ..) Citizens & 50.000 Commuters Innovative Citizens
• HQ TXL+ Real Estate • Online Urban Development • Online City Marketing
Development Company • Building Permissions only for • Building Permissions only for
• HQ Smart Green City Sustainable Projects Sustainable Projects
Consulting Company • Factories of the Future • Shared Emobility Capital
• Smart Green City Alliance • City Operating System • Integration of TXL+ and
• Shared Emobility Campus • Shared Emobility Model City other City Focus Areas

36. Smart Green City OS
Business Opportunity for Startups and Corporates
Computers have an Operating System (OS). The
City OS City of the Future will also have an OS. The City
OS is a standard-based platform with open APIs.
Users Services
Human Beings Communication
Buildings Transactions
City OS
Cars Operating and Transportation
Management
Machines System Energy, Water, ...
Devices Heating, Cooling
Sensors Material Cycles

37. Social: Consumer Recommendation Network (2009)
© Mobile Economy GmbH 2011

38. Thank You
‣ http://ecosummit.net & http://www.youtube.com/ecosummitTV
Ecosummit is a consulting, marketing, event and media company
focused 100% on Smart Green Business. Ecosummit is
developed and operated by the Berlin-based consulting firm
Mobile Economy. Our philosophy is to deliver superb value to
our clients, sponsors, speakers, partners and participants.
‣ Mobile Economy GmbH
CEO: Jan Michael Hess
Choriner Str. 64a, 10435 Berlin, Germany
‣ Ecosummit Team
Jan Michael Hess: jan@ecosummit.net Mobile: +4917621208417
Julian von Blücher: julian@ecosummit.net Mobile: +4917623995237
© Mobile Economy GmbH 2011