Cadbury Industry Cadbury products

2. Introduction
History
Cadbury in India
Brand Development
Market Share
Marketing Strategies
Why they have Advertised ?
Evolution
Bibliography

3. Cadbury Dairy Milk, an enormous breath of emotions
Shared Values like Family Togetherness & Individual
Enjoyment
Entered the Indian market in 1948

4. Started in 1824
By John Cadbury, In Birmingham, England
Sold 11 kinds of Cocoa & 16kinds of
Drinking Chocolate
Manufactured 1st Milk Chocolate in 1897

5. Introduced
Introduced in India
in 1948
Kraft Foods India
Cadbury India is a
fully owned subsidy
of Kraft Foods India
Chocolate Market
Remains at the top
of the Indian
Chocolate Market

6. Brand • Distinctive packaging design
Development • Corporate purple colour
Through • Glass and a half of full cream milk logo
Packaging • Cadbury script logo.
• Flavours
Irresistible Taste • EG. Fruit & Nut, Orange, Silk

7. Three Big Cadbury operates
Market Share of
4 categories in
Players India
Chocolate
• Cadbury • Chocolate • Over 70% in
• Nestle Confectionary chocolate
• Amul • Beverages category
• Biscuits • Considered as
• Candy “Gold
Standard
Chocolates”

8. Advertising
Taglines
Target • Shubh Aarambh
Customers • Kuch meetha
• Kids & hojaye
Teenagers • Meethe me kuch
New Products meetha ho jaye
Innovations • Have you felt silk
• Variety of lately ?
Chocolates

9. Need to fight for attention
• Other Confectionary Brands
Celebrations
• Different products for different festivals
Product Awareness
• Desire to eat a Cadbury after watching
its commercial

10. Cadbury Worldwide Products Timeline
1865 – Cadbury 1875 – Cadbury 1897 – Cadbury
Cocoa Essence Easter Eggs Milk Chocolate
1908 – Cadbury
1905 – Cadbury 1915 – Cadbury
Bournville
Dairy Milk Milk Tray
Chocolate

11. Cadbury Products Worldwide Timeline
1920 – Cadbury 1923 – Cadbury 1929 – Cadbury
Flake Crème Eggs Crunchie
1960 – Cadbury
1938 – Cadbury 1948 – Cadbury
Dairy Milk
Roses Fudge
Buttons

12. Cadbury Worldwide Products Timeline
1968 – Cadbury 1970 – Cadbury 1974 – Cadbury
Picnic Curly Wurly Snack
1974 – Cadbury 1983 – Cadbury 1985 – Cadbury
Double Decker Wispa Boost

13. Cadbury Worldwide Products Timeline
1987 – Cadbury 1992 – Cadbury 1995 – Cadbury
Twirl Timeout Wispa Gold
1996 – Cadbury 2001 – Cadbury 2009 – Cadbury
Fuse Brunch Bar Snowbites

14. Cadbury Products Worldwide Timeline
2010 – Cadbury 2010 - Cadbury 2010 – Cadbury
Silk Bliss Dairy Milk Shots
2011 – Cadbury 2012 – Cadbury
Bournville Marvellous
(Relaunched) Creations

18. www.cadburyindia.com
www.kraftfoodsindia.com
www.evi.com
www.wiki.answers.com
www.cadbury.co.uk
www.youtube.com