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TADHack Truphone Presentation
1.
The Future is
Bright Building the Mobile Services of the Future James Body Head of Research & Development 1
2.
Introduction
3.
Hello World!
4.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 Introduction to Truphone v Formed 2006 by James Tagg v Software Cellular Network – selling enabling technology to MNOs v Became an operator – TRUPHONE - ‘Eat our own dogfood’ v Initially an ‘Over The Top’ (OTT) player v Bought GSM Mobile Network Assets from 2008 onwards v Full member of GSMA v New CEO – Steve Robertson (ex-BT Openreach) joined 8/2011 v Strength today – circa 850 employees globally “Truphone – it’s changing the way we communicate” – Network Manager, Nasdaq 100 Biotech Company IN COMMERCIAL CONFIDENCE© 2013 Truphone.Version 1.0. 4
5.
6.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 v In 2001 our founder couldn’t get a mobile signal at his farmhouse in Kent, UK v And he couldn’t behave like normal when doing international business v He questioned why traditional mobile networks were slow to evolve and address the challenges faced by business and individuals v He formed Truphone to address these challenges v Truphone is now a global enterprise v Over 850 Employees in offices across 10 countries v Official Technology Partner for Caterham F1 v Clients cover FTSE 100 and Fortune 500 v Redefined geography with unique innovative products and service v Scalable technology infrastructure built with blue chip providers From pasture… …to pit-lane 6
7.
8.
What kind of
service/applications do we need to build?
9.
Section © STL Partners
2014
10.
Solving the Name
Space Problem
11.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Pluses • Minuses • Other alternative ‘addresses’ 11 Who (or what) is calling me? E.164 Telephone Numbers
12.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Today – Presentation of E.164 number (most of the time) – Reasonably easy to spoof – CNAM (Short Alphanumeric Name) – in N America only • Issues – Relies on end user (device or person) to recognize calling party – Not a reliable means of authenticating ID of calling party • What I want in CLI – Positive (trusted) authentication of Calling Party – A much richer CLI • Full Name • Organization / Company • Role(s) • Contact address(es) • Picture • Location/Connection Status 12 Who (or what) is calling me? Caller Line ID
13.
I am not
a number – I am a FREE MAN
14.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Individuals today have complicated lifestyles • Communications need to mirror this • Early systems use – Personal Profile – owned and managed by individual for private purposes – Work Profile – owned/managed by employer for business purposes • BUT – life is not that simple! • Text should be kept to a minimum – Fourth level » Fifth level 14 One Number is NOT good enough Multiple Personae
15.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Temporary – I am selling a car and want to advertise a contact point for potential purchasers to contact me on. • I do NOT wish to put my PERMANENT contact address(es) • After the car is sold, the contact address is discarded – I am a young carefree single person interested in meeting new friends • I do not wish to disclose PERMANENT contact details until I know and trust the new friend • If the new contact does not come up to scratch, the contact is discarded – I am Duty Officer and will be on call for the next for the next 24 hours • The Duty Officer number remains constant and is well advertised • At the end of the DO period the number/address is assigned to the next duty individual 15 Examples Multiple Personae
16.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Permanent – International Business • I do business in multiple countries • I require local addresses/numbers in multiple countries in order to allow customers/ colleagues to easily contact me – I already have well known local numbers • I do not wish to change/discard numbers which I have had for some time as many people know (and use) these to contact me • I wish to port numbers into my current service and keep the ‘known numbers’ alive – Numbers/Addresses that are associated with special Groups/Circles • I am a member of the VUC (VoIP User Conference) • I support Chelsea FC • I am a member of the local Parish Council • I am the Parent of a pupil at Warminster School 16 Examples Multiple Personae
17.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Temporary – I am selling a car and want to advertise a contact point for potential purchasers to contact me on. • I do NOT wish to put my PERMANENT contact address(es) • After the car is sold, the contact address is discarded – I am a young carefree single person interested in meeting new friends • I do not wish to disclose PERMANENT contact details until I know and trust the new friend • If the new contact does not come up to scratch, the contact is discarded – I am Duty Officer and will be on call for the next for the next 24 hours • The Duty Officer number remains constant and is well advertised • At the end of the DO period the number/address is assigned to the next duty individual 17 Examples Multiple Personae
18.
Call Handling A Personal
Assistant who never forgets
19.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Knows about: – Calling Party – User Status • Where • How connected • Current activities (from schedule) • Current mood/work profile 19 The ‘Gatekeeper’ controlling access to the user Call Handling
20.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • Multi-party voicemail • Recording platform • Multiparty call platform (Conferencing+) • Proxy for queries to Location/Status services • Alerting (Like IFTTT) • Multi-transport messaging platform • Media Analysis (e.g. Emotion/Stress) 20 Much more than Voicemail Platform Project INFERNO
21.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 21 You have received a very ANGRY Voicemail from your wife! Emotional Analysis
22.
Primary and Secondary
Communications Channels
23.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 People have complicated lives – one persona is not enough! Multiple Personae
24.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • A PRIMARY Communication channel is one that demands direct interaction between the communicating parties • Normally a human can only handle ONE primary channel at one time • Primary communications are often INTRUSIVE as they disrupt activities • Examples (in order of ‘richness/quality’): – Normal narrowband voice call (Bell Telephone) – Wideband voice call (Using HD codecs) – Video session (WebRTC, Skype, Facetime, Google Hangout) – Face-to-Face conversation 24 Pay Attention! Primary Communication Channels
25.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • A SECONDARY Communication channels are normally run in the background while the user’s attention is primarily focused on another task • Humans can handle multiple secondary channels at one time, and are usually alerted to traffic by some form of alert or call-to-action. • Can be disruptive if channels are ‘noisy’ • Can be ignored when user is otherwise engaged • Examples (in order of ‘richness/quality’): – Conventional SMS (180 characters) – Instant messaging – IRC, Skype, MSN – OTT SMS (iMessage, WhatsApp) 25 Multiple concurrent streams Secondary Communication Channels
26.
Network Access
27.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • I want to MINIMISE the size of my mobile bill • I want to use ANY radio network • I want to be able to tie together multiple services from different operators Network access methods A Difference of Opinion
28.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • I want to MAXIMISE the ARPU of my customers • I want customers to make maximum use of OUR radio network • I want customers to ONLY use our mobile network (and our roaming partners) The MNO Perspective A Difference of Opinion
29.
© 2013 Truphone
Limited. All Rights Reserved.June 10, 2014 • One User • One Service • Multiple Communications Layers – 2G/3G Cellular Mobile – OTT VoIP/SMSoIP – WebRTC – Other operator endpoints – SATCOM services • Iridium/Inmarsat 29 A Multi-Layered Model The Truphone Persective
30.
Truphone VIP Program Carrier
API
31.
Summary
32.
James Body Head of
R&D UK: +44 74088 49622 US: +1 AU: +61 NL: +31 HK: +852 DE: +49 PL: +48 ES: +34 james.body@truphone.com
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