If you want to convert more prospects into customers, you must gain their trust before they purchase products. For more info: <a href="http://mybusinessreputationreport.info">business reputation report online</a>

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{{If you want to drive convert more of your prospects into customers then you
need to help them trust your company even before they buy your product.|If you
want to convert more prospects into customers, you must gain their trust before
they purchase products.|If you wish to convert more visitors into customer, you
must gain their trust before they purchase products.|If you want to turn more
prospects into customers, you have to get their trust before they will buy
products.|If you want to turn more visitors into customers, you have to gain
their trust because they buy your product.|But if you go out there and brag
about your product it won't be of any help.}|{But, you can go around bragging
about your product because that will not help.|However, you can't brag about
your product because this strategy will not work.|However, you can't go online
and brag about your product because this is not effective.|However, going online
and bragging about your product will not help the situation.|Instead you need to
get positive comments and feedback from your existing customers so that you can
show your prospects how satisfied they are.|Instead, you must obtain good
comments and feedback from your current customers so that you can show your
other visitors that they are happy.|Instead, you must get good comments and
feedback from the customers that you already have so that you new customers will
see that they are truly content.|As an alternative, you must obtain good
comments from your current customers and pass them to your prospects so that
they can see how satisfied they really are.|As a suggestion, you should get
raving reviews from your current customers and pass them along to your potential
customers so that they will have an indication of how happy they are.|There are
many good products that go ignored just because there's no proof in the form of
a testimonial.|There are a lot of good products that are overlooked because they
lack credibility in the format of testimonials.|There are tons of great products
that are not seen because they don't have good testimonials verifying their
worth.|There are plenty of wonderful products that are often overlooked because
they don't have the praises of a testimonial proving their value.|There are
numerous good products that are not popular because they can't prove credibility
in the form of a testimonial.} {In the following article we shall be discussing
a few effective tips to help you extract positive testimonials from your
customers.|In the following article we will discuss some effective suggestions
to guide you in getting positive testimonials from your visitors.|In the
following article we will talk about some efficient tips that you can utilize to
get glowing testimonials from your clients.|In the following article we will
examine some wonderful suggestions that will help you to get great testimonials
from your customers.|In the following article we will explore some of the
effective tactics that you can utilize to get great testimonials from your
customers.|Creating a product and selling it becomes a lot easier when you're
able to win the trust of your prospects.|Once your visitors and optin
subscribers, if you have a mailing list, have a decent feeling of trust in you,
then you'll find that business gets much less stressful and a bit smoother.|The
sailing becomes a good deal easier if you can get to the point where your
prospective customers trust you, or have enough faith that you're for real.|

2. You'll find that the business waters are less rough after the people you're
marketing to begin to let down their guard about you.|It will take some effort
on your part, no question, but if you're able to compel people to feel less
suspicious about your products, and you, then things definitely get warmer and
much better.} {If you can show them that your product is indeed the best and
there's nothing like it then there's no reason why they shouldn't buy it.|Once
they're convinced that your product will deliver on the promise you're making to
them, then that is half the battle right there; and they're on their way to
becoming a customer.|People will much more likely do business with you if they
have the belief that your product or service truly can deliver the goods, and of
course everything else is in place, too.|It's not just about believing in the
product, but that is a huge part; and once they think your product is the best
choice then they'll buy from you.|You'll have to prove to them in your copy that
your product/service is the very best choice, and if there is something else to
prove that then they'll become your customers.} {However, if you start praising
your own product, it won't do any good.|They won't believe you no matter what
you say, for obvious reasons.|It's not enough for you to make the claims because
they expect you to, and who wouldn't expect that?|Naturally, you'll tell them
how great it is, and you'll do the best you can - but that is never enough.|
You'll have poor success if it's just you extolling the virtues of your own
product or service.} {Instead, you need to get your existing customers to talk
about your products and give their testimonials so that you can use them in your
marketing campaign to gain trust of your prospects and increase your sales.|That
is why you need testimonials, and real ones, from prior customers because if
your prospects will believe anyone it'll be other customers.|That is why
previous customer testimonials are so powerful and necessary, because they are
from a third party and not from you.|You know probably very well why customer
testimonials work so well, and that is what we're talking about with building a
trust factor.|You need to have them trust you, and the simple solution to help
in that matter is the testimonial from all of your happy customers.} {In the
following article we will be discussing a few tips on how you can gain positive
testimonials from your customers and how it can help you gain more business.|So
we want to show you how you can get more great testimonials so you can put
something extra into your business.|This article will outline some excellent
methods that will allow you to pull more testimonials from your customer base.|
What we'll be exploring today is exactly how to gain more from your customers in
the form of testimonials.|We're going to offer you several proven and highly
effective strategies for bringing more testimonials from the people who buy from
you.}|{Increasing the trustworthiness of your business is really necessary if
you want to see long term results.|There are quite a few things you can do for
your site and business to increase the feeling of trust in your visitors.|The
smart online business will take every opportunity to do everything in its power
to help their visitors and customers have that elusive feeling of trust.|Trust
is difficult for everyone online, and for good reasons, but it's something that
any reputable online business can achieve in its customers.|A most worthy and
profitable goal for any web business or entrepreneur is to assist its customers
in developing a strong sense of trust.}|{You need to help your prospects trust
you if you want them to buy from you, and the best way to do that is through
testimonials.|No one will ever do business with you if they can't trust you to
some degree, and one proven method is - as you know, through the presence of
testimonials.|Testimonials are social proof in action, and they've shown over
many years that they can be powerful when used properly.|There is no question in
any business person's mind about the useful and necessity of showing
testimonials from happy customers.|The testimonial constitutes social proof for
your business and products, or services, and they flat-out work when it comes to
helping people have a profitable warm fuzzy for you.} {That's right; if you can
gather valid testimonials from your current customers, your sales can rise and
your business can grow.|So if you have customers yet few testimonials, then you
need to work on turning that around.|If you're in the position where you have
made some sales, but you don't have many testimonials, then that needs to be
addressed, immediately.|You'll need to gain as many testimonials as possible,
and if you already have made some sales; then that's something we can help you
with.|If you have no sales, then you need to find a way to make some; if you
have some sales, then there are some approaches you can take to get

3. testimonials.} {In the following article we will look into 3 useful tips to help
you get valid testimonials from your customers.|This article deals with three
great methods for gaining testimonials from your existing customers.|If you have
customers, then you're in luck because we're about to show you how to increase
your social proof using three strategies.|Here are some terrific approaches you
can take today to build up your store of testimonials.|The rest of this article
will show you three techniques that can have you getting more testimonials from
your existing customer base.}|{Any company that wants to succeed in winning
their customers should first aim at winning their trust.|The first step to
gaining new customers online, especially, needs to work on gaining their trust.|
As you know, the net is rampant with mistrust, and that is something that needs
to be overcome in order to attract new customers.|Sometimes, if not often, a new
online business has a hard time getting started because of the trust factor, and
that needs to be addressed by all new businesses on the web.|Whenever anyone
lands on a site the first time, the person usually doesn't have much trust going
on; and that's a critical issue to making that person a first-time customer.}
{There are many ways you can instill trust in your prospects and customers when
it comes to your product, but there's no better
way than gathering honest testimonials.|There are a lot of things that can be
done to overcome that mistrust, but generally speaking the presence of real
testimonials on a site go a long way to help.|You can do wonders for your site
and profits by using social proof on your site, and there's no better way than
displaying a slew of past satisfied customers in the form of testimonials.|The
one thing that new businesses understandably lack is customer testimonials, and
that doesn't help because good testimonials are powerful.|You can help yourself
immensely if you have testimonials on your site; it's called - social proof.}
{The sense of trust increases this way and people will feel comfortable buying
from you when they see other satisfied customers.|There's only so much you can
do, and some will not even trust testimonials; but you will still do better if
you have them than if you don't.|It's been proven a million times over many
years that sales increase with the presence of solid testimonials.|The bottom
line in all this is simply that if you have good testimonials you need to use
them because your conversions will increase.|You'll be a few steps ahead by
displaying your testimonials because if you do, then you'll find that your
readers/visitors will respond more favorably to your marketing messages.} {Given
below are 3 unique tips to help you get more testimonials from your customers.|
So we'll offer you three solid approaches to actually get testimonials from
customers.|You can do certain actions, within the law, that will help you
acquire the coveted testimonial, and here are about three different ways you can
do that.|In this article, we're going to cover three effective methods you can
use to help you out with testimonials.|We're happy to help you out by providing
three excellent strategies you can use in your business to gain more
testimonials.}|{Every business needs to generate enough trust amongst the
customers when it comes to its products/services.|One essential component to
business success, especially online, is the ability to instill trust in
potential and existing customers.|When it comes to doing business online, few
things are more powerful than when your visitors and customers trust you as a
business.|You should always work to make your site visitors and customers feel
like they can trust you and your products.|Perhaps the one thing that can take
you far in online business is being trusted by those who arrive at your website,
or blog, and that goes for current customers as well.} {This can be done in
various ways but when it comes to reliability, nothing can come close to real
testimonials given by existing customers.|While there are a variety of devices
you can use, the one industry standard would have to be the presence of
testimonials on your site.|If there was anything that online marketers and
businesses have used to help in this area of creating trust, it has to be
testimonials from happy and satisfied customers.|Testimonials are powerful when
it comes to helping ease the feelings of wariness and mistrust in our online
visitors.|Enter the mighty testimonial, and they can be powerful when properly
presented so people will feel more at ease and begin to lower their resistance
to your marketing message.} {When prospective customers go through these
testimonials, it becomes easy for them to reach a buying decision.|If you truly
have something of value to offer, then you'll actually be doing your prospects a
huge favor because it will put their fears at rest a little more.|You can very

4. often allay a whole bunch of fears in the minds of your visitors with
testimonials.|When visitors read your testimonials, if all goes well then
they'll begin to relax a bit and become more receptive to your offer.|Your
testimonials constitute powerful social proof that will work its magic only if
you present them in the best way possible.} {In the following article we shall
be looking into a few effective methods to gain testimonials from your
customers.|So what we're going to do next is offer a few outstanding approaches
you can use to get your own powerful testimonials.|Please do continue reading so
you can discover for yourself how you can squeeze a few more testimonials from
your customer base.|Next in line is a discussion on a variety of ways to get
more testimonials working hard for you.|We want to share a few tested and proven
strategies for gaining more and better quality testimonials to use in your
marketing machine.}}
{{One of the growing trends these days is to have a video testimonial, which is
really effective.|Getting a video testimonial is one of the fastest growing
trends today.|Obtaining a video testimonial is a rising trend of today.|
Acquiring video testimonial is one trend that is steadily rising today.|One of
the upcoming trends of today involves getting a video testimonial.} {When people
see a video, it has a high impact and it becomes easy to persuade them.|When
people view a video, it has a huge affect and it is easier to convince them.|
When people look at a video, it greatly affects them and makes it much simpler
to persuade them.|When visitors see your video, it gives something they can
relate to and makes it easy to convert them.|When your readers see a video, it
appeals to them and paves the road for convincing them.} {The thing with video
testimonials is that your product has to be really worth it to get people to
give you a testimonial on video.|The issue with video testimonials is that your
product has to be worthy to get others to provide you with a video testimonial.|
The thing about video testimonials is that you have to have a wonderful product
for someone to get on a video and talk about your product.|The problem about
video testimonials is that you have to have a very good product for someone to
testify about it on video.|The drawback with video testimonials is that you have
to really have a great product in order to get someone to provide a video
testimonial.} {But if you can achieve to do that, nothing likes it.|But if you
can accomplish this, there is nothing else like it.|But if you can manage to do
this, there is no other promotion like it.|But if you can get this accomplished,
there is nothing else like it.|But if you can find a way to manage this, nothing
else is needed.} {There aren't many sites that are taking advantage of video
testimonials, which means you can use them increase your conversions.|There are
not that many websites that use video testimonials to their advantage, which
means that you can easily use them to get more conversions.|A lot of sites are
not utilizing video testimonials, which means that it won't be hard for you to
use them to increase your conversions.|Many sites are not using video
testimonials to their benefit, which means that you can use them to convert more
customers.|Plenty of websites are not using video testimonials to their
advantage, which means that you can leverage them to get more conversions.}
{Videos have high perceived value so make sure you leverage them.|Videos are
known to be valuable, so make sure you use them to your benefit.|Videos are said
to have a lot of value, so be certain you use this to your advantage.|Videos are
believed to provide a lot of value, so ensure that you take advantage of them.|
Videos are viewed to be extremely worthwhile, so make sure that you use them to
your benefit.}|{Make sure you're having different kind of testimonials for
different products/services.|If you offer a range of products and services, it's
important that your testimonials are specific to a particular product or
service.|If you have only one product, then that's fine; but if you have
multiple offers then always make sure your testimonials only talk about the
product, or service, that was bought by that person.|It's important to have
specifics and details in testimonials, and that is why you don't want to mix and
match across multiple offerings you may have.|In the event you marketing more
than one service, or product, then it's tantamount to credibility that your
testimonials only speak of the offer that was purchased.} {If your site offers
multiple products and services having different target audiences, you'll need to
arrange your testimonials accordingly.|You'll probably not have products listed
on one single page, but you could have testimonials on your home page so be sure

5. to have everything well organized.|What you don't want to do is present your
testimonials all together so people have no idea what they're talking about.|You
need to have everything organized so if you do offer multiple products/services,
then make sure they're listed with the product or service that was bought.|The
point is that you can't confuse your potential customers with the way you
present your testimonials because it could make them feel like you were trying
to trick them, etc.} {In other words, your website audience is going to be broad
in this case.|This situation applies to a broader market with multiple
offerings.|This is particularly relevant when you're dealing with a site that
offers multiple products to a wide group within a large market.|Some niche
markets can be a little bit bigger than others, and you have many products
you're promoting, for example.|What we're mainly talking about are those
instances whereby you are dealing with traffic for multiple kinds of offers.}
{For instance, you may be promoting a certain product on one page and on the
other page you could be offering your personal coaching or a paid membership
section.|This is not uncommon at all because you may have a range of ebooks on a
page, and then on other pages you offer other services.|You can have a site in
which there are services and products spread across different pages.|This
scenario is quite common, and what we frequently see are many pages with
different products mixed with services.|There are times in certain niches where
you'll be able to promote many different kinds of products, and then you can
also offer services, as well.} {So in order to diversify, you should have
testimonials coming from your specified customers instead of spreading the same
broad level comments all over the site.|That's why it's really important to
group your testimonials on the appropriate pages rather than just as one large
group.|So you will need to spread your testimonials out so they are not seen on
all pages because it will tend to dilute their effectiveness.|Some products will
sell better than others, that's normal, and so you may end-up with many
testimonials on one page.|The important thing is to be clear about which
testimonials belong to which product or service offering.} {Your aim here is to
have testimonials that are specific to a certain area of the site so that the
target audience doesn't get confused and has a fair idea of what you're
offering.|You'll be fine if you just group them accordingly, and that is the
most important thing - to be consistent.|You'll reduce confusion and any unusual
feelings if you merely tell the truth about who bought what and here's their
testimonial.|That will always work better rather than say putting all of them on
one 'testimonial' page.|The impact will be greater when people are reading about
a product and the testimonial is right there for them to see.}|{The first thing
that you need to remember about testimonials is that they should be genuine in
all cases, no exceptions to that.|Most importantly, please do make sure your
testimonials are real because at least in the US, it's illegal to use fake
testimonials.|If you have testimonials, or will be using them, then please be
smart and only use real ones.|You probably know that some sites do not use real
testimonials, so obviously the best thing to do is only use the real deal.|
Always use real testimonials from real people, and that's the law anyway in most
countries and certainly in the US.} {There are many scammy marketers on the
Internet that believe in fabricating testimonials and manufacturing them on
their own, since it's so easy.|You may or may not know about the rise and fall
of 'flogs,' or fake blogs in which everything was a lie including the
testimonials.|There are of course some web businesses that make use of fake
testimonials.|Since so much can be faked on the internet, it's very easy to
create false testimonials with stock photos, etc.|If you've been online for a
while, then the use and prevalence of fake testimonials is nothing new to you.}
{This is why many consumers are being extra cautious and skeptical when they
read testimonials.|There are now many people who don't necessarily believe the
testimonials they do read, so the impact has been pretty huge, unfortunately.|
Maybe you're someone who at least is skeptical about the testimonials you see on
sites, and some people just don't believe them at all.|A lot depends on the
particular niche, but for the internet marketing niche there's a huge amount of
mistrust.|The situation has gotten so bad that there's been a backlash in some
markets about testimonials with many people largely ignoring them.} {In order to
overcome this problem you'll have to give your customers clear evidence to show
that your testimonials are from real people.|All anyone can do is provide enough
information about the people in the testimonials.|So it's really up to you to do

6. everything in your power to show that your testimonials are real and from real
folks.|Obviously this is presents a challenge for all online businesses that are
not huge corporations or well known.|The biggest problem is for the smaller
businesses and individual entrepreneurs, and you'll need to offer sufficient
real information for any testimonials on your site.} {You can do this by
including their photograph, a hand written letter scanned, and if possible a
link to their blog or website, etc.|The basic requirements are a picture with
their name and location, and actually anything you do can be faked - so it's
tough.|You'll just have to do what anyone does, almost anyone, and that is to
present a photo with the customers first and last name plus the city, state, and
country.|So we'll tell you that you should provide all you can about the
customer giving the testimonial.|If you can go beyond the usual picture with
name, etc; then you should such as if the person has a website that you can
provide a link for.}|{Testimonials
that contain only the initials with a city look like they are fake.|You almost
shouldn't even bother if all you have are initials and maybe a state because
people will blow them off.|If you ask people, they'll tell you they will usually
not believe a testimonial if there's hardly any information such as only
initials, or a first name, no pic, and maybe the city.|Testimonials that only
provide less than the recommended basic information are probably next to
useless, in our opinion.|Be careful about using the kind and the person isn't
willing to provide a picture or release their location because those are barely
worth putting on your website, to be honest.} {Even though there's a law that
makes it illegal to fabricate testimonials, there are still dishonest marketers
who are adamant on doing it.|Of course the fact that fake testimonials are
illegal doesn't stop many people from using them.|We all know that laws against
false testimonials isn't a deterrent with some dishonest online marketers.|Yes,
we all know, or should know, that using totally fake testimonials is illegal in
probably most countries, but still that doesn't stop some online marketers from
doing it.|We all have to deal with this situation, and honestly we've seen
plenty of sites that made us wonder if the testimonials were real.} {So if you
really want to do long term business and get the most out of your prospects then
use only real testimonials.|If you're using real testimonials and providing as
much information about them as possible, then that's all you can do.|Just do
what is right, and you know what's right and best to provide with your
testimonials; do that and you can feel good about it and not worry.|So, like the
rest of us, all we can do is all we can do, and then we just press on with
business.|Once you have satisfied all the requirements, or suggestions really,
for providing sufficient information, then you've done your job and don't stress
over it.}|{One of the easiest ways to get testimonials from your customers is to
simply ask them.|You'll find that people often respond positively to a simple
request; so why not ask them for a testimonial.|The first approach is simple and
obvious, you can first try asking people if they're happy with their experience
and then for a testimonial.|How about asking your customers for a testimonial if
they like your product and the overall experience was great.|One thing that many
businesses do is ask their customers for a testimonial, and you'd be surprised
at how many people will agree to do that.} {Most of the time people won't really
praise a company or a product in writing, even if they love it.|It's
understandable that most people won't even think to offer a testimonial even if
they're experience was great.|The thing about it is that people generally don't
even stop to consider writing a testimonial and sending it to you.|You'll find
that even if a customer thinks your product is the best on the planet, that
person will probably never think to tell you about it.|People normally just do
not ever think to write testimonials - they just don't.} {So if you're not going
to ask for a testimonial from your customers then you might not get them.|So if
you do nothing, then that kind of sets the stage for nothing happening.|
Therefore, it's obvious that if no one does anything at all to address the
testimonial situation, then there won't ever be any.|So that is why it's
incumbent on you to be proactive about it and ask.|It makes sense that if they
don't think about it, then you need to and should by asking.} {You need to be
open with your customers and let them know that their feedback is valuable and
it really matters to the company.|A non-threatening way to approach this is to
ask for customer feedback about any aspect of their experience.|However,
customers do know about providing feedback, especially if they're not happy, so

7. if you think they're not upset about anything you can request feedback.|There's
nothing wrong at all with soliciting customer feedback, and that is something
you should always do no matter what.|Have you ever thought about asking your
customers to provide you with feedback? It's effective and should not pose any
issues with making them uncomfortable.} {The best way to put in a request to
your customers for a testimonial is when you hear a positive comment from them.|
So what you want to do is read any feedback you get, and then search for all the
positive remarks and comments.|If you do get feedback, then just simply look for
anything positive that can be used as a testimonial.|Not all customers will
respond to your request, but any who do then you can search for good material
for a testimonial.|Ok, then once you get your feedback, then you have to
carefully read it for the positive thoughts.} {The next step is to write down
the comment and email them about it asking for their permission if you could use
their comment for marketing.|The next step is to contact those people via email,
usually, and ask if you can use their comments as a testimonial.|If you have any
material that can be used, then you need to get their permission to use it in
your marketing and testimonials.|After that, then it's simply a matter of asking
them if you can use the specific comments on your site as a testimonial.|Once
you have everything together, then just email them with a polite request to use
the appropriate parts in your marketing/testimonials.} {The response rate from
your customers will be high if you have this approach.|It's difficult to say how
people will respond because not everyone wants their name on a website, but you
should get some positive replies.|You will most likely find that most will be
agreeable to this, but you may find some who'll be uncomfortable about it.|It's
like any other kind of conversion in which most will agree while may not.|If you
do this, then you will be sure to get some testimonials and probably from most
people, too.} {Besides that, asking for a testimonial is a great way to build a
one on one relationship with your customers because they will feel valued when
they see that their feedback is taken into consideration.|Another positive about
this process is you'll be building a closer relationship with some of your
customers through the personal interaction.|It all depends on how many people
you contact, but no matter because even with those few you will impress them
that you care about what they have to say.|Actually, you'll find that people
like this because it's personal attention, and you're interested in their
thoughts, etc.|What you'll also discover is some of them will be delighted and
surprised to hear from you.} {So never be shy when it comes to asking for
testimonials.|So the lesson is to take action and don't be afraid to ask for
feedback.|It's in your best interest to do this, and if you've never done it
then it may feel a little awkward.|You need to be proactive about this type of
action, but you'll get great testimonials and that will help your business.|
Obviously, this has a snowball effect because you'll get more sales with more
testimonials, and you can keep repeating the process.}|{Another effective way to
generate testimonials from your customers is to ask them to take part in a short
survey about your product/service.|The first approach involves simply asking
your customers to participate in a survey concerning either your product,
service, business experience, etc.|Ok, let's talk about customer surveys, and
that's the first method we want to discuss; asking your customers how they felt
about their experience, or the product/service, etc.|First on line, think about
doing a survey of your customer base, and then you can decide on the focus such
as your service, product, buying experience, etc.|What we want you to think
about is surveying your buyers about the products they bought, or the service if
applicable.} {When you're creating this survey, remember that your aim is to get
your customers to speak up about your product.|Your only goal in the survey is
to get people to respond to it with some meaningful comments.|At first, the
point of doing this is to solicit feedback in the form of customer thoughts and
feelings about whatever you ask in your survey.|Whatever you decide to ask
about, do what you can to get people to actually take the time to complete the
survey and return it.|You'll find the biggest challenge is getting people to
take it - seriously, and then you want to create it such that they write their
thoughts down for you.} {Therefore, the last question on your survey should be
something like, "What's the best thing you like about our product/service?
", or "How has our product/service helped you out?"|Always
include a question that potentially reflects positively about your product or
service.|Be sure to ask how they liked your product, or what did they like the

8. most, etc.|Make at least one question provide a positive comment on your
product, service, or business, etc.|Then be sure to include, maybe at the end, a
question pertaining to how much they liked what they bought from you.} {You
won't see a 100% response from your customers when you ask them to fill out this
survey, but the response will be enough to generate enough testimonials.|
Naturally, the more customers you have the better, and just remember the results
will be similar to any other type of conversion.|Do keep in mind that you'll
only get a small percentage of responses, but hopefully you will be able to get
some which is all we're looking for, right now.|You won't get anywhere near a
100% response, no one does, but what you do get you will be able to work with.|
Just be aware and keep in mind that you will receive a fairly low percentage of
respondents, probably single digits, but that is ok and totally normal.} {You
can then easily use this feedback in your
marketing campaigns and on your website after you get their permission to use
it as a testimonial.|The responses can potentially become terrific testimonials,
but of course you need to ask, first, if you can use the information in your
marketing.|It's also standard, and legal, that you receive permission to convert
the comments into a testimonial.|Also, very important, be sure to ask anyone for
a release to use their replies in the form of a testimonial in your marketing or
advertising.|If you find something you can use as a testimonial, that's great,
but do be sure you receive permission prior to using anything in public.} {Most
of the time the feedback you get from your customers will be honest and
positive, but it's also a good way to hunt for ideas on improving your product.|
You'll find that people are sincere in their comments, and that's very good of
course because it makes for more convincing testimonials.|Not only can you come-
out with terrific testimonials, but you can also occasionally get really great
ideas to improve some aspect of your product, or service.|What is so good about
this approach is that people will actually tell you how they really feel, and if
they love it they'll have no hesitation to tell you about it.|Another reason why
this is such a tremendous method for gaining testimonials is that you can get
powerful testimonials simply because people can be so brutally honest about
their feelings - whether good or bad.}}
{{When you are asking people to give testimonial, you need to put it in a subtle
way.|When you ask people to provide a testimonial, you have to do it in a nice
way.|When you ask someone to give you a testimonial, you have to do it in a
quiet way.|When you want somebody to give you a testimonial, you have to ask in
a delicate manner.|When you ask others to provide a testimonial, you have to
handle it in a delicate way.} {The word testimonial can be a turn off for many
people when they are giving their comments in writing.|The word testimonial can
run people off when they have to make comments on camera.|The word testimonial
tends to scare people off when they have say things on camera.|The word
testimonial can make some people a little apprehensive when they have to provide
comments in writing.|The word testimonial can be unappealing to a lot of people
when they have to give things in writing.} {So instead of using the word
'testimonial', you can try asking them for their story explaining how your
product/service has helped them and made a difference in their lives.|So instead
of using the word testimonial you can ask them to talk about your product and
how it has changed their lives.|So instead of using the actual word testimonial,
you can ask them to describe how your product has improved their lives.|So
instead of saying the word testimonial in your approach, just ask them to talk
about your product and how it makes their life better.|So instead of using the
word testimonial, you can tell them to explain how your product has had an
effect on them.} {This will make your customers feel comfortable and proud when
giving out feedback.|This will make your customers more comfortable and proud to
give good feedback.|This will put your visitors at ease and make them more
willing to provide positive comments.|This will calm your customer down and make
them eager to give good comments.|This will make your customers more relaxed and
willing to praise your products.} {They won't feel the burden of being
professional or too upfront.|They will not be burdened to be professional or to
forward.|They won't feel too much pressure to be professional or forceful.|They
will not be pressured coming off as a pro or seem too aggressive.|They won't
feel the pressure of being too professional or forceful.} {It gives them option
of laying out the story the way they want to, in their own words.|It lets them

9. to tell the facts in their own words the way that they want to.|It allows them
to give the details in their own words via their own style.|It gives them the
freedom to speak freely in their own words in their own way.|It give them the
opportunity to talk in their own words the way that they want.}|{Have you ever
considered having a case study on your site?|You can even include research and
case studies, as well.|Another great approach is putting professional and
scientific information on your site, studies for example.|Most markets have a
more professional component that includes real research that has been done, and
you can talk about that kind of activity.|Also consider devoting a section to
supporting information such as any research that has been performed in your
market.} {If you haven't then you should, because a case study offers even more
value than a testimonial.|You may find that this can be just as powerful if not
more powerful than testimonials.|This kind of corroborating information can work
absolute wonders for conversions.|Never discount this type of information
because people tend to respect professional research.|People react very
positively to this kind of data from universities and other professional
organizations that perform research.} {It's a more defined way of getting your
customer's positive feedback and passing it on to your prospects.|This kind of
content works very well with testimonials, and you should do your own research
to find it.|What you'll probably see is that people will read both that kind of
content along with your customer testimonials.|You can combine a one-two punch
with regular testimonials plus this kind of case study data.|Nothing beats
science if it's done right, and that is why it tends to be powerful.} {Many big
companies use this strategy to show their prospects how their product has helped
their clients.|You may have noticed that large corporations often use this exact
strategy.|You can borrow this tactic from corporations because they always
provide this kind of social proof in their marketing.|You can take a solid cue
from industry because this what they do, as well.|We're pretty confident that
you've noticed huge corporations doing this, and quite often they pay for the
research themselves.}|{It's an amazing way to increase the response you get from
your prospects because when they go through the case study, they'll see for
themselves how the product will be able to help them.|It just has to do with
people have more confidence in a professional organization than they do with
you.|This is the greatest of social proof, and it works very well if the
research studies are solid and credible.|If you can provide terrific case
studies, then you would be crazy not to use it.|It all has to do with
impartiality and the respect that institutions are almost automatically given.}|
{Another smart way to get testimonials is to give it to them first if they have
a business.|This second approach involves doing business with other businesses,
and what you can do is offer them a nice testimonial.|If some of your customers
have their own business, then you can initiate some good will and send them a
testimonial.|Some people have success with offering a business customer a
professional, yet real, testimonial for their business website.|If you're a B2B
provider of some kind, you can choose a few customers and email them a positive
review or testimonial for their business.} {If you are able to give other people
a positive testimonial, they will feel obliged to return the favor to you by
giving you one in the future.|Obviously you're working on the law of reciprocity
in that they will feel compelled to return the favor in the future.|What you're
doing is sowing some good will, and then one day they may do the same for you.|
The intended effect is to make them feel more inclined to offering you a
testimonial later on down the road.|Actually, that is something that goes on a
lot in certain markets, and it works well because people are doing favors for
each other.} {Keep in mind that whenever you're providing a testimonial to
somebody, you should always have your web address added so that they can publish
your comment along with your website's link.|Also, if you do that then don't
forget to include a link to your site so it will be displayed, too.|Of course
you'll want to always use your link in your signature for the testimonial, and
that will serve two good purposes, actually.|Whenever you give a testimonial to
anyone, always use your business link so it can be used on the other site, but
be sure to use a link that you don't mind other people knowing about.|You
probably won't want to reveal all of your sites, but if you have one that you
don't mind using then it's good to put them in your own personal testimonials on
other websites.} {Using this strategy you will not only open the doors for
getting testimonials for your own product, but you'll also get exposure through

10. the comment you leave.|So it's just good networking and nice favors, plus you'll
get a link back to your site as well.|What you'll be doing is creating positive
feelings, and then you may get traffic back to your site, too.|That is something
that won't hurt at all, and both of you will benefit from it.|This is the kind
of practice that gets you in touch with other businesses, and you never know
when that may turn into something good and unexpected later on.}|{Always
remember that your testimonials cannot look biased; they have to be balanced.|
It's important that your testimonials look natural and without any hint of
favoritism, etc.|Be sure that the testimonials you use are genuine and without
over-hyped language or anything that can set off red flags with people.|There
actually is a little bit of art and science with testimonials that we cannot go
into due to space, but just keep in mind that everything needs to have balance.|
It's very important that people don't feel like anything unusual is going on
when they read your testimonials; in other words they can't appear that your
best friend wrote them.} {There's no product or service out there that doesn't
contain faults or doesn't have any scope for improvement.|All products and
services are not perfect by any means, and there are always things that can be
made better.|As you probably know, the perfect product or perfect service does
not exist.|Anything a business offers contains room to be made better in some
way, and I think everyone knows that.|The product has never been made that does
not contain any flaws.} {Testimonials look and feel much more credible and real
when they have understandable feedback and balanced comments, for example,
"it was confusing at first since I was using the service for the first
time, but once I got a hang of it, it was just a breeze!"|So don't be
afraid to post comments that allude to slight imperfections or things that can
be improved.|Your readers will actually appreciate that you have the courage to
include comments that talk about things that can be made better, etc.|You can
actually improve your product based on honest feedback, and you should include
those types of comments in your testimonials.|We highly suggest you be brave and
openly admit that some aspects of your product or service can be made better,
and then you can say you're working on that.} {This just goes on to show that
your testimonials are the real deal and not fake.|People will see
what is going on, and that will create an even more positive impression on
people.|Don't think people won't read that and know that you're not afraid to
tell the world.|Your testimonials will look better and more balanced because
you're revealing the good as well as the less than stellar.|Including the
constructive criticism will go far with people, and you shouldn't have any
doubts about that.}|{Remember that testimonials are more effective along with a
picture.|Do keep in mind that testimonials are much more powerful when there's a
photo to go with it.|Do all you can to get a picture of the person because that
will add to the power of the testimonial.|Your testimonials can become really
great if you can swing a pic from the customer.|Be sure you request a picture of
the person because they simply add to the credibility of the testimonial.} {When
you have the pictures of people who have given the testimonial, it reassures
your prospects that the testimonials are indeed given by a real, live person.|
Assuming the reader has any trust at all, a picture goes very far to put the
reader's mind at ease.|A picture helps the visitor to relax a bit more and
believe the testimonial is genuine.|It's been proven over and over that
testimonials with photos are more effective than without.|You really can add a
lot to the social proof aspect by including a nice photo of the customer with
the testimonial.} {There have been surveys done which prove that having a
picture with testimonial made a huge difference to the way people perceive it.|
What we're telling you about this has been proven in numerous marketing
studies.|Business research has born this out about the added power of a picture
alongside a testimonial.|We're not making up this stuff, the picture plus the
testimonial has actually been researched and shown to be highly effective.|
Marketing and advertising studies have all shown that people (readers) respond
much higher in the presence of a photo.} {It doesn't take much to include a
picture because if your customers are comfortable enough to give you the
feedback, they'll be more than happy to let you have their picture.|Of course
you have to ask people to send you a picture and give their permission to use
it.|Even if you have a photo of a customer, for whatever reason, you can't just
use it; you need to get permission.|You'll find that most customers will be
agreeable to the request for a photo, but not all will.|It's natural for some

11. people to feel uncomfortable about providing a pic, and you have to respect
their wishes.}}
{{Last but not the least; don't make the mistake of hiding your testimonials or
have them tucked in silently in the corner.|Last, do not make the error of
putting your testimonial away in a corner someplace.|Last don't error and place
your testimonials in a corner.|Last, do not make the mistake of not put your
testimonial front and center.|Finally, do not mess up and put your testimonials
in the background unseen.} {Try to spread out your testimonials all across the
sites on different pages where you feel your customer hangs out the most and
where you can influence his/her decision making.|Try placing your testimonials
on different sites that your customers might frequent so that they can affect
their decisions.|Attempt to place them in various locations that your customer
will be so that they can help to impact their decision.|Attempt to put them in
all kinds of locations so that your customer will see them and use them during
the decision making process.|See if you can put them in many different places
that you customer may visit so that they will influence his decision.} {This
could be your homepage, product page, payment page, etc.|This could be your
homepage, product section, invoice page, etc.|This might be your website home,
service section, billing dept, etc.|This might be your website home, product
section, invoice section, etc.|This could possibly be your site home, invoice
page, sales area, etc.} {Your testimonials are supposed to be prominently placed
because they are known to increase conversions.|Your testimonials should be
visible because they are believed to get more conversions.|Your testimonial
should be placed front and center because they are said to get a lot of
conversions.|Your testimonials should be put in the center of the page because
they are known to increase conversions.|Your testimonials should be in an
extremely visible spot on your page because they are good for increasing
conversions.} {You should try being creative when placing them since you want
your prospects to notice them in every single way.|You should be creative with
your placement because you want potential customers to always see them.|You
should be creative with where you put them because your want your visitors to
always see them.|You should put them in creative locations because you don't
want your readers to miss them.|You should be creative when it comes to
placement because you want your readers to always have access to them.} {Also,
try to include your testimonials when you email your prospects about your
product because this is when they are in a receptive mode.|Also, try to put your
testimonials in your email campaigns because this is where they will be received
the most.|Also attempt to place your testimonials in your email campaigns, which
is when your list will be more receptive to them.|Also try to place your
testimonials in your sales emails because this is where your customers will be
more willing to look at them.|Also try to craft your testimonials around your
email campaigns because this is where your customers will most likely want to
view them.}|{Last but not the least; always try to encourage testimonials.|
There's nothing wrong with asking people for testimonials.|Ideally, the
testimonial is driven from the customer end; but wouldn't hurt to ask for them.|
There's implicit power when you talk to your customers about testimonials.|If
you have never asked your customers if they'd like to leave a testimonial, then
you should start right away.} {Most of the contact pages focus on providing
customer support, answering sales questions and trying to help with the
customer's problems.|You'll find that most companies don't bother doing this,
and their site pages are mostly administrative in nature.|If you look on
websites, you won't see many pages about leaving a testimonial, but rather it's
about the usual which is contact page and others.|Most businesses make the
mistake of never asking for a testimonial, and we don't see anything wrong with
also asking for a testimonial.|We don't think it hurts anything at all to ask
for feedback that can be used as a testimonial.} {While this is always good,
it's also an opportunity missed.|And you can always take advantage of doing
something like this.|Look at in terms of opportunities because that's all it is
- an opportunity to get more testimonials.|When businesses don't do this they
really are losing out on a lot.|You never want to overlook something like this
because it can be quite powerful.} {It's an area which you can utilize to ask
your happy customers for a positive feedback about your product or service.|So
what you will do is simply ask for positive feedback or directly for

12. testimonials.|Ok, then the simple solution to remedy this is to simply ask
people to provide you with something.|It won't hurt to have a page dedicated to
extracting positive information from your clients.|You never know what will
happen until you try, and we believe it's worth a try.}|{Don't forget the golden
rule - if you don't go ahead and ask; you won't get!|You know the deal about
asking - it doesn't hurt and frequently helps.|There is nothing to lose by
asking for this kind of information.|If you never bother to ask, then people
will not think of it on their own.|Asking is fine and won't hurt relations just
as long as you're polite about it.}|{Last but not the least; a good way to frame
your testimonials would be to have comparisons with your competitors.|You can
use an approach that can serve as a way to compare your business with your
competitors.|You can use a clever strategy that involves presenting a
testimonial for you that puts you in a favorable light when viewed with your
competitors.|There's another strategy for testimonials that's really just a
side-by-side feature between you and your main competition.|If you want to get
the most out of your testimonials, then carefully word it so it offers a
favorable comparison of your products/services against those of your
competitors.} {The thing is, if you're going to talk negative about your
competition, it won't have much impact on your prospects or even backfire in
their minds.|It's always a good idea to avoid talking directly about your
competitors in a negative light.|Never talk about your other competitors in an
openly negative way because that tends to turn people off from you.|You don't
want anything to backfire, so don't trash talk your competitors to you your
prospects.|It's kind of strange, in a way, that people don't like when
businesses talk in any kind of negative and open way about their competition.}
{However, if your customers or a third party pitches you against your
competitors and compares your service throwing positive light on it, it will be
counted as a valid insight and will be taken seriously.|On the other hand,
there's nothing wrong with your customs saying something about how well you
compare to others.|So what you can try to do is get favorable comments, or
feedback, that contains some type of comparison type of verbiage referring to
your business and those of your competitors.|But what if some testimonial
actually mentions how much better your product/service is as it measures up to
someone else’s?|There is nothing wrong with your customers telling you how much
more they like what you do over something someone else does.}|{Last but not the
least; remember that when you're collecting testimonials, they should be from
similar people.|Naturally, your market audience has some similarities among
them, and of course that should be reflected in your testimonials.|Be sure that
the people who are giving your testimonials are actually from your target market
audience.|This next one can be a little tricky, maybe, but do make sure the
people providing you with your feedback are related to your intended audience.|
The people in your audience need to see people who are like they are; people
from the same audience or market.} {In other words, your audience should be able
to directly relate to the people who are giving the testimonial.|You'll create a
much greater impact if your audience actually is able to identify with the
people in the testimonials.|There needs to be a connection between your target
market and the people in your testimonials.|It's really important that everyone
relates to each other between the readers and the testimonial providers.|Your
potential prospects, or readers, not only need to read the testimonials, but
they need to be able to connect with them or related to them.} {It's a fact that
when your prospects identify with your current customers and see that they are
similar, it will push them to take action.|When that connection is made or
established, then you'll see higher conversions happening.|There is no doubt
that when that occurs, the people reading will have a better feeling about
everything.|It's just human nature that people react more positively when that
bond is created, and they'll be more likely to buy from you.|It can be powerful
stuff, and if that ability to relate happens, then your testimonials can become
powerful allies.} {They will feel much safer and in place when buying your
product or service.|That feeling of comfort will translate into less sales
resistance, and you know what that means.|People will be pushed more closer to
taking your most desired response from them.|When this all works well, then your
conversion rates will reflect those good feelings.|Once people start letting
down their guard, then your sales figures will begin to climb.}|{Last but not
the least; try to do a smart joint venture with your customers for a

13. testimonial.|You can even do a little bit of reciprocity if the customer has a
business website.|If your customers are businesses with websites, then you can
also make them an offer.|Keep in mind the possibilities if any of your customers
have websites for
business purposes.|You can employ a little persuasion and leverage if your
clients have websites.} {Tell them that you'll place their link on your site if
they can give you a testimonial.|Just let them know that they can include a link
to their site in the signature.|It's easy, just make sure they know that if they
do have a website, then they can use that in the signature for the testimonial.|
What you'll do is make sure they understand that links in signatures are
permitted and not a problem.|So you'll simply offer to allow a link included
with their name for their testimonial.} {If they are familiar with Internet
marketing then they'll know the value of a quality backlink.|They will no doubt
understand the potential value of the link.|If you get a lot of traffic, then
they will appreciate the offer even more.|They'll know it's another good
backlink, and if your site has some PR behind it that will be even more
attractive.|If they are in business on the net, then you won't need to explain
why they would want to do that.} {You can use this tactic for your own
advantage.|That is something you can leverage for your own gain, as well.|It's
really a win-win type of situation, so it's all good.|There's nothing at all
wrong with it, and millions of people do it all the time.|This is totally
ethical for you to do, and it works very well for everyone involved.} {It's a
good way to incentivize your offer to them and they'll hardly be able to say
no.|You'll find that most people will be more than willing to accept your
offer.|This approach has been shown to be effective so many times, so you can
feel confident about using it.|When it's something that appears, and is, a win-
win situation, then people really like that kind of offer.|When they see it's
not just you who will benefit, but they'll be more attracted to it.}} {{In
conclusion, the above article clearly explains us the value of getting
testimonials and how to do it effectively.|In conclusion, this article talks
about the value of testimonials and how to get them the right way.|All in all,
this article shows you have valuable testimonials are and how you should obtain
them the right way.|All in all, this article discusses the value of testimonials
and how to properly obtain them.|Finally, this article stresses the value of
testimonials and how to get them the correct way.} {There are tons of ways to
get feedback from your customers but what we discussed are clear ideas that you
can apply to your business right away.|There are numerous methods to get
comments from your customers, but this article tells you some things that you
can do in your business now.|There are plenty of methods to get feedback from
your readers, but this article shows a few basic things that you can do now.|
There are a lot of ways to get customer comments, but this article talks about
what can be done right now in your business.|There are many strategies that you
can use to get customer feedback, but this article shows you how to do it now.}
{Once you start applying these tips you'll see for yourself how your prospects
turn into customers and your conversion rate increases.|When you start to apply
these suggestions you will see for yourself how your prospects convert and your
conversion rate goes up.|When you begin to apply these tips, you will see how
your reader turn into customers and your rates soar.|When you start utilizing
these suggestions, you will notice your visitors turning into customers and your
conversion rates going up too.|When you begin to utilize these few tips, you
will see your visitors becoming customers and your conversions increasing.}|{All
in all, from the above article we come to understand the effectiveness of having
a testimonial as it helps you create a bond of trust between you and your
customer.|You now the deal about testimonials because they strengthen the
feeling of trust a lot.|Testimonials and case studies are powerful devices, and
you will only be hurting your business by not acting on this information.|You'll
actually be networking with your customers which is always a good thing and can
lead to others.|When you do this for testimonials, then you'll meet your
customers and that will only help you.} {Getting testimonials is important but
doing it the right way is equally important.|You can't just get any old kind of
testimonial, so be sure to tell them to be specific.|This approach can be very
powerful, but you have to do everything right.|Don't cut any corners when it
comes to getting testimonials because they will help your business.|You know how
powerful they can be, so it's well worth your time to acquire them.} {Go ahead

14. and start applying the above tips to get valid testimonials for your
product/service.|We hope you'll put these tips into practice because they do
work.|These strategies have proven themselves over and again, so you can feel
confident they'll work for you, too.|Be sure to read as much as you can on the
matter, but our tips to you are rock solid and work well when done right.|You'll
need to have everything in place and really execute intelligently.}|{In summary,
from the above article we come to understand that in order to really make your
testimonials stand out of the crowd and help your prospects trust you, you need
to go out of your way to show them that they're from real people.|Ok, rule
number one and always is that your testimonials absolutely must be real and
genuine.|All right, you know that any testimonials you publish have to be the
real deal. Right?|It's of paramount importance that all of your testimonials
come from real customers and not the imaginary kind.|No made-up testimonials,
ever, and everything has to be legit and above board.} {There are always new
ways coming up when it comes to making your testimonials more believable, you
just need to figure out what works for you.|So again, just do what you know you
have to do, and then that's all you can do - then keep doing business.|The more
you keep going and getting more real testimonials, then pretty soon people will
see and maybe feel that everything is for real.|While testimonials are important
and matter, we don't stress if someone doesn't believe ours because once you've
done all you can do then you can't do any more.|When you get more customers and
testimonials, then hopeful you'll develop some reputation and people will know
you are the real thing.}|{All in all, from the above article we come to
understand that getting valid testimonials from your customers isn't really that
difficult.|Much depends on your market, but generally speaking it should not be
hard for you to get real and genuine testimonials.|Always use real testimonials,
it's the law, but now that should not be a problem for you, anymore.|Now you
have a simple and effective method to get terrific and balanced testimonials.|
That is the proven process for acquiring solid and real testimonials and
feedback from customers.} {You just need to take the right steps and be
consistent in your approach.|It's all a process as much of business tends to be,
so just be sure to take action about it.|You can easily do this as long as
you're willing to put the effort into it.|We think you see how easy this can be,
and it's just a few simple actions you need to take.|This isn't any kind of
rocket science, and it actually works because so many people have used it.}
{Slowly you'll gather a number of testimonials that you can use on your website
and your marketing campaigns.|It will take time to get a substantial number, but
it's just a matter of time and you'll have plenty of them.|Look at this process
as something that is ongoing, and if you just do it you'll have all you need.|
Just keep working on this method and approach and have patience with it.|Work
this overall system into your business routine, and then don't worry about it
because you'll build up a nice number of testimonials before you know it.}|{In
conclusion, from the above article we can easily conclude that generating
quality testimonials is all about thinking out of the box and working with your
customers in the most effective manner.|It's clear that getting testimonials is
something you can be proactive about, and you should because you can do more.|
You're always able to figure out a way to get a little more out of your
marketing; just give it a little bit of thought.|You'll find that these methods
are very effective because so many people have used them a million times.|This
is yet another thing you can do to help your business along, and getting high
quality testimonials will only help with conversions.} {Testimonials can make a
huge difference to your marketing campaign because it will instill more trust in
your prospects and make it easy for them to buy your product.|You know the deal
about testimonials, but keep in mind they have to be presented as powerfully as
possible.|It's not just a matter of getting testimonials, but you also need to
get good ones with a photo, etc.|Be aggressive but not in the face of your
customers because when you work to accomplish something, action matters most.|Be
sure to take strong action because that's the only way you'll grow your business
and become more successful.} {You need to give it some time if you're just
starting out, and once you think it's the right time, go ahead and start
applying the ideas that we discussed in this article.|Don't feel discouraged if
you're new to online business, just be sure to implement these methods with
every customer you get.|It really doesn't matter where you are in your business
life, just remember to do what you've read here, today.|You can revitalize your

15. entire business if you've never used any of these strategies.|We hope you'll
take action on our tips because they work, they really do, and if you use
them you'll get more testimonials and more business.}}