www.traxactions.com

1. REWARDING CONSUMERS EVERYWHERE
FOR REUSABLES!
TRAX ACTIONS
TRAX, LLC | Founder: Jared Brick | jared@traxactions.com | 415-845-7632
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2. Challenges
from SINGLE USE-DISPOSABLES
(SUDs)
RETAIL CONSUMER WASTE
FAIL
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3. Challenges
toward CONSUMER REUSABLES
RETAIL BEHAVIOR CHANGE
HARD
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4. Reusables = the forgotten R
Reduce, then REUSE, then Recycle!
Infinite Uses Personalized Style Durable Products
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5. The Carrot for Reusables
25B Single-Use Disposable (SUD) bags + cups
saved by crediting consumers 25¢ per utilization
of reusables during their retail experience!
25¢=25 Billion
Calculation: 500 SUDs bags + cups used per person annually (US) x 25 million members (the current Foursquare user base)
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6. Mobile Solution
RESUSABLES GEO-TRACKING
TRAX TAPS + MISSIONS
REWARDS+DONATIONS+OFFERS
CROSS VERTICAL USER DATA
The first mobile platform app to offer self-tracked eco-actions,
utilizing retail geo-checkins, 25¢ rewards and donation options!
iOS
Retailers
APIs
Social
Gaming
BIG Data
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7. Marketing + Touch Points
Grocery
Cafes
Pharmacy
Convenience
Retail
Use TraX everywhere during the retail experience... yes, even there!
TraX Guerilla Campaign
Retail Stores Alliance
Eco-Product Partnerships
Social Media Pressure
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8. The TraX System
Eco-Conscious
LOHAS Shoppers
Reward Deal
Seekers
Quantified-Self
Social Trackers
ECO-IMPACT +
DONATIONS
DATA ACTION
TRACKING
SOCIAL
GAMING
INCENTIVES
Small Retail
+$30month
LARGE RETAIL
$5K monthly
Eco-Product Ads
$1k per run
+
+
User Demographics TraX RevenuesApp Functionality
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9. Collaboration + Competition
ECO
APP
REWARDS
IN-STORE
RETAIL
REWARDS
RETAIL
SOCIAL
CHECK-INs
EcoBonus
Recyclebank
Daily Feats
Starbucks
Whole Foods
Target
ShopKick
Facebook
Foursquare
In-Store Actions Uniformity Eco-Impacts
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10. TraX Alliance
Grocery
Cafes Pharmacy
Convenience
Retail
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11. Retail Partner Benefits
Sustainability Acts
Eco-ImpactTracking
Acknowledgement
Operational Savings
Social Engagement
User Data Metrics EPR CSR GRI
>SUD >Inventory
4SQTWFB
Giving Back App User Donations NGOs LC3
SUDs = Single Use Disposables EPR = Extended Producer Resposibility LC3 = Non-Profit Organizations
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12. Eco-Product Partnerships
NEW
MOBILE
ADVERTISING
PLATFORM
TARGETING
MAINSTREAM
+ ACTIVE LOHAS
USERS
FOUNDING MEMBERS
STRATEGIC PARTNERS
FOUNDING
BRAND
POSITIONING
BEHAVIOR
CHANGE
MODIFICATION
TOOLS
EDUCATION,
ENGAGEMENT
SOCIAL MEDIA
CONTENT
OFFER
DEALS,
COUPONS +
EXCLUSIVE
PRODUCTS
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13. Growth Strategy
# App Users
20k
300k
5M
20M
42M
5
20
50
100
200
2013 2014 2015 2016 2017
# Large Retail Clients
Beta App
User
Growth
Retail
Store
Growth
CSR +
EPR
Retail
Impacts
Market
Brand
Leader$50k
$14M
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14. REWARDING CONSUMERS EVERYWHERE FOR REUSABLES
www.traxactions.com | @TraXactions
jared@traxactions.com | 415-845-7632 | TRAX, LLC
Lead this
movement
with us!
TRAX ACTIONS
Thank
You...
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15. Behavior Change Tools
Appendix 1
TAPS MISSIONS
Push app notifications
Reminders to bring reusables
Favorite your stores
Personal goals for impact
Set frequency targets
Set by store, action or region
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16. Revenue Model
MONTHLY
SUBSCRIPTIONS
ECO-PRODUCT
ADVERTISING
Large Retail
>$5k per month
Small Retail
>$30 per month
Appendix 2
STORE USAGE
FEES
Open
>$1k per run
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17. Consumer Pains
UNAWARE
OF THEIR
REUSABLES
IMPACT
5-10¢
FEES FOR
DISPOSABLES
SUDs
FEELING
GUILTY FOR
RETAIL WASTE
SUDs
ISSUES
FORGETTING
REUSABLES
5-10¢
FLAT
STAGNANT
REWARDS
Appendix 3 SUDs= Single Use Disposables
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18. Market Validation
Scan Tech
Reusable
Products
25¢ Reward
CVS / Pharmacy
Loyalty Visits
Appendix 4
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