TraX is the mobile platform to track, reward and thank shoppers everywhere for reusables in retail stores. We pay you 25¢ per trip to the store for reusable bags, cups, straws and more! Learn more at traxrewards.com

1. founded by: Jared Brick + Heidi Smithtraxapp.co
Business Overview
September, 2013
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2. Global Problem
Single-UseDisposable(SUD)Waste
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3. Retail Issues
- Waste Disposal Fees
- Negative Brand Perception
- Municipality + County Regulations
- Inventory + Operational Expenses
- Corporate Social Responsibility Issues
Source: http://www.fastcompany.com/1693703/starbucks-cup-dilemma
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4. The Reusables Opportunity
Retailers move towards Zero-Waste
Consumers take actions towards Eco-Lifestyle
Source: Real TraX Action Heroes on http://facebook.com/traxactions
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5. Ghost in Aisle 3
Ghost Shoppers = People unknown to the retail store, thus lack engagement
post-shop due to missing consumer data, a lost opportunity for new marketing,
with unknown demographics that are also silent from social media.
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6. + Thank You ~
Brand Acknowledgment
+ Real Action Data Points+ Redeem Rewards for Cash & Donations
TraX Mobile Platform
+ Get Push Marketing Offers Coupons
+ Links to Digital Payments / Wallets
NEW: Store/Display any UPC Store Cards
when at the register!
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7. Shopping with TRAX
√ A Smartphone
Shopper
TraX Shopper Data
√ Highly Socially
Connected
√ Eco-Conscious
Consumer
√ New Shopper
to Store + Brand
√ Prefers donation
over cash rewards
√ Quality
Product Shopper
√ Shops at
competitor stores
√ Linked to 2309
People (FB + TW)
√ Shopped
only 1X before
√ Frequent App
User
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8. √ User Self-Tracked Actions
√ Custom #Hashtag Tracking
√ Limited 25¢ Rewards - max 4 per day
TraX Photo Rewards
√ Store Geo-Locations tagging
√ Facebook Demographics
√ Photo Validations + Email address
Current Partners:
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9. √ City Sponsored Rewards
√ Custom #Hashtag Campaigns
√ Rewards Citizens for Action
TraX Local Rewards
√ Shop Local via Geo-Location
√ Instagram + Facebook Check-ins
Pilot City Partnership: West Orange, NJ
Pipeline Cities:
CA: San Francisco, Berkeley, Oakland, San Jose, LA
NY: New York City, Brooklyn
WA: Seattle
OR: Portland
NV: Las Vegas
MI: Detroit
Leveraging:
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10. TraX POS Integration
TraX Reusables will be UPC & QR Scannable
Users get paid in-store or digitally in-app
Payment
Integration
Options:
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11. TraX Revenues
Large Retail
Small Retail
Brands + Cities +
Organizations
Subscription
$5,000 -10,000
per month
Usage Fees
$30-200
per month
Advertising
$1-5,000
per campaign
New Engagement + UsersMarketing + Social Impact Social Media EngagementValue Props:
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12. Target Markets
143 Million in
US with Smartphones
25M of 44M
TraX Action Heroes
10M of 30M
15M of 35M
Targeting
50
Million
Total Market
120
Million
in the US
Sources: http://www.comscore.com foursquare.com Lohas.com groupon.com
Eco-Consumers
Deal + Reward Seekers
Quantified-Self + Checkins
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13. TraX Awards
Airing Oct 21st on Fox
Mentorship Support
Pitch SF Winner, July 2013
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14. Alliance Partnerships
Grocery Convenience
RetailCafes Pharmacy
West Orange
Township
Cities + Brands
Full color brands are already being engaged, letters of intent and interest // Half color brands represent opportunities in the industry and reach
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15. 2013 2014 2015 2016 2017
TraX Investment Horizon
$
Seed
Angels
$1M
$3M
$100M
$22M
Angel $
$
Series
A
$
Series
B
$
Acq.
Merger
Rounds
$
ESOP
or
Sell
TraX
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16. # of Total
App Downloads
5k
150k
3M
20M
50M
20
100
300
500
1000
2013 2014 2015 2016 2017
# of TraX
Clients
Beta App
User
Growth
Retail
Store
Growth
CSR
+
EPR
Retail
Impacts
Market
+
Brand
Leader
TraX Milestones
SEED
$
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17. Team TraX
Jared Brick
Founding Director
Presidio MBA in Sustainable Mngt.
Eco-Entrepreneur, Biz Dev, Media
Startups: @Bolder @Lyft @Lovely
Heidi Smith
Co-founder + CTO
13+ years of Tech Development
CarbonFlow CTO + Co-founder
Passionate + Inspired
Fred Schecter
Website + U/I Designer
Sharper Image + Auto Sport Labs
Jennifer Sant’Anna, MBA
Sustainability + Org Outreach
Urban Innovation Exchange
Josh Krammes
Startup Advisor at SoftLayer (IBM)
Catalyst Startup Program
ROLES
CMOCFOTeam Recruitment: 2 APP DEVS
TBD
Marketing + Biz Dev Contractors
Angel List Recruiting In-Process
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18. founded by: Jared Brick + Heidi Smithtraxapp.co jared@traxactions.com
Join Us + Thank You
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