A presentation I made to the Massachusetts Bar Association/Lawyers Concerned for Lawyers attorney job search group in December 2012.

1. Strategic Outreach:
Use of Social Media in
the Search Process
Massachusetts Bar Association-
Lawyers Concerned for Lawyers
‘Managing Your Work Search Process’ Series
Jared D. Correia, Esq.
@ Massachusetts Bar Association Senior Law Practice Advisor
Wednesday, December 19, 2012 Massachusetts Law Office
@ 10 am Management Assistance Program
www.masslomap.org

2. Unexpected Camouflage +
Establishing a Mindset
• If You Build It, They Will (Not) Come
o Posting
o Pushing
o Engaging
• How Will You Search?
o Opportunities + Threats
o Friends + Benefactors
o Traditional + Non-Traditional
• How Do You Get Found?
o What If There Are No Coincidences?
o Without You
o By You

3. Not The Facebook
• What is Social Media?
o The Historical Social Network
o Posting + Comments
o The Proliferation of Networks
• Why Social Media?
o It’s Free
o It’s Easy to Use
o It’s Got Crazy Reach
• Social Media + Your Job Search
o Broadcast Media for Your Resume/Expertise
o The Social Job Market
o It’s Still All About Who You Know

4. The Foundation
• Your Present Online Presence
o Vanity Search
o Currency of Information
o Accessibility
• What Profiles Do You Maintain?
o Personal Profiles
o Professional Profiles
o Control of Information
• How Do You Maintain Your Profiles?
o Update w/ New Information
o Posting
o Engaging

5. Online Reputation
Management
• The Monitor
o Automate the Vanity Search(es)
o Regular Visits to Your Profiles/Sites
o Access the Community
• Positive Information
o The Good News: It’s Mostly Good News
o Accentuate the Positive
o Seed the Conversation
• Negative Information
o The Bad News: It Happens
o Address It, Sometimes Why
o Seize/Siege the Dialogue

6. What You Need
• Consistency
o Generally
o NAP
o Voice
• Basic Content
o Resume
o References
o Objective
• A Voice
o An Audience
o Expertise
o Online Persona

7. Profile Distribution Sites
• For Lawyers
o Avvo
o My Bar Access
o Martindale-Hubbell
• For Everyone
o LinkedIn
o Facebook
o Twitter
o Pinterest
o Google+
• For Businesses
o All of the (Just) Above
o Search Engine Local Profiles
o Yelp
o Manta

8. Content Distribution
Channels
• Text
o Blog
o Tumblr
o Legal Journals
o JD Supra
o SlideShare/SlideShark/Prezi
• Audio/Video
o PodOmatic/iTunes
o YouTube
o WebConference
• Q+A
o Avvo
o Quora
o Social Media Site Streams

9. Data Mining
• Looking for a Reason
o Data Mining is a Two Way Street
o Competitive Intelligence
o It’s In the Way That You Use It
• Search Portals
o Controlling the Information
o Traditional Search Portals and Social Media
o Internal Social Media Search Portals
• Secure In Yourself
o Professional/Public v Personal/Private
o Establish Your Settings
o ‘View As’

10. Traditional Media’s Place
in the New Media
• Old Channels, New Techniques
o The Proliferation of the Resume
o On the Grid
o Networking Cards
• New School Application Materials
o Resume Building
o Drafting References
o Creating Cover Letters
o Writing Samples
o Salary Expectations
o Thank You Letters

11. Traditional Job Seeking
Tactics + Social Media
• The Continuing Value of Networking
o It’s Still Who You Know
o The Visceral Connection
o Complete the Picture
• IRL
o The Meaning of Conversion
o Pay Pal
o Between Two Worlds
• Lasting Impressions
o It’s Not Just the First Impression
o Top of Mind
o Feed the Beast

12. Fence Sitting is a
Question of Balance
• Stuck in the Middle
o The Job Market is Tough
o The Start-Up/Start-Again Game is Tough
o Hedge Your Bets
• The Balancing Act
o Two Full-Time Jobs
o Building a Book of Business
o Gaining the Experience You Can’t Get
o Cost-Effective, Sort Of
o Personal Decision/It’s Up To You
• Utilizing Consultants
o Career Counseling
o Business Counseling
o Law Practice Management Consulting

13. Questions?
Concerns??
• Massachusetts Bar Association
o www.massbar.org
• Lawyers Concerned for Lawyers
o www.lclma.org
• Law Office Management
Assistance Program
o www.masslomap.org