1. Capabilities & Best Practices
@jaredrcohen

2. Vine Capabilities & Best Practices
• Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)
• The Quirks of Being a Vine
• How to Succeed in Vine Making
• Whatever Works
• Six Second Film School
• Sharing
@jaredrcohen

3. Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)
• Vine is a social video app
where users can create &
share six second looping
video clips
• Vine users can follow other
users, similar to Instagram
• “Vines” can be “liked” &
commented on, as well as
shared to Twitter &Facebook
@jaredrcohen

4. Everything You Wanted to Know About Vine (But Were Too Afraid to Ask)
• “Vines” are made by users
tapping on their screen to
make edits
– The longer the tap, the
longer the clip
– Each tap makes up a new
clip within the Vine, with
all clips adding up to six
seconds
@jaredrcohen

5. The Quirks of Being a Vine
• Because “vines” are
recorded using a series of
taps, everything is captured
within the app
• Unlike Instagram, media
cannot be uploaded into the
app
• They loop & loop & loop…
• Creativity is favored over
production value
@jaredrcohen

9. How to Succeed in Vine Making
@jaredrcohen

10. How to Succeed in Vine Making
@jaredrcohen

11. Whatever Works
What works What (usually) doesn’t work
• Creativity • Long clips
• Funny • Breaking film rules
• Quirky • Sharing to Facebook
• Film Magic
• Playful
• Moments
• Sneak peak
• Behind the scenes
• Sharing to Twitter
@jaredrcohen

12. Whatever Works
• General Electric used a
simple & creative stop
motion to showcase their
brand
@jaredrcohen

13. Whatever Works
@jaredrcohen

14. Whatever Works
@jaredrcohen

15. Whatever Works
@jaredrcohen

16. Whatever Works
@jaredrcohen

17. Whatever Works
@jaredrcohen

18. Whatever Works
@jaredrcohen

19. Whatever Works
@jaredrcohen

21. Six Second Film School
@jaredrcohen

22. Sharing
Twitter Facebook
@jaredrcohen

23. Appendix

24. Additional Links
• http://mashable.com/2013/02/07/vine-tips/
• http://www.prdaily.com/Main/Articles/15_brands_to_emulate_on_Twitters_V
ine_app_13916.aspx#
• http://mashable.com/2013/02/04/cool-vine-art-videos/
• http://www.brandin6.com/
• http://vineaholic.com/
• http://www.geeksugar.com/Ways-View-Vine-27131980?slide=5
• http://gizmodo.com/5978709/the-single-dumbest-way-people-are-using-vine
• Vine users to check out:
– Bythebrush
– Brandin6
– Mz3kes
– Rolling Stone
– Tyra Banks
– Adam Goldberg
@jaredrcohen